Pharma Marketing Network

OCTOBER 14, 2023

With targeted ads, companies can tailor their campaigns to specific audiences, such as patients with a certain condition or those of a certain age group. Companies must ensure that they are using customers’ data in an ethical and legal manner. This can help companies reach more potential customers and increase their sales.

Marketing 97

Marketing Pharma Ethics Sales 97

Pharma Marketing Network

NOVEMBER 23, 2024

From AI-powered insights to the rise of precision medicine, new trends are reshaping the way we connect with patients and healthcare providers. Whether it’s identifying patient demographics or assessing market needs, research bridges the gap between innovation and engagement.

Marketing 52

Marketing Pharma Ethics Healthcare Provider 52

PM360

JUNE 24, 2024

This fuels an enormous need for effective patient communication and education as new therapies move through the biopharma pipeline. Marketing to rare disease patient populations is equal parts opportunity and responsibility. audiences (direct-to-patient advertising rules are fundamentally different overseas).

Marketing 52

Marketing Patients Food and Drug Administration Digital Media 52

Medgadget

JANUARY 6, 2023

The researchers combined different cell types, which are primarily derived from patient stem cells, in a hydrogel carrier that is suitable for bioprinting and created a tissue structure that mimics many of the features of the native tissue. By day 7, blood vessels fill in the space between the rows, forming a network of capillaries.

Ethics 107

Ethics Networking Patients Leads 107

Pharma Marketing Network

OCTOBER 28, 2023

Patient-centricity is a concept that is gaining traction in the pharmaceutical industry. It is a shift from a traditional focus on drug development and marketing to a focus on the patient’s needs. What is Patient-Centricity? Patient-centricity is a concept that puts the patient at the center of the pharmaceutical industry.

Pharma 52

Pharma Patients Ethics Pharmaceutical 52

PM360

MARCH 22, 2024

Exploring the role of patient advocacy groups and clinical trials while discussing the challenges faced, and how artificial intelligence and modern methods revolutionize the landscape. As a result, newly diagnosed families frequently rely on patient advocacy groups (PAGs) for up-to-date information.

Patients 52

Patients Recruitment Ethics Government 52

European Pharmaceutical Review

APRIL 2, 2024

At Roche, we see it as our ethical and environmental responsibility to support the use of alternative methods that prioritise animal welfare while ensuring the safety of our patients and the quality of our products. She serves as the global lead for the expert network team specialising in endotoxins and pyrogen testing.

Manufacturing 98

Manufacturing Ethics Marketing Networking 98

European Pharmaceutical Review

MARCH 12, 2024

If data used to support the safety , efficacy and quality of pharmaceutical products is compromised or unreliable, it can lead to regulatory non-compliance, product recalls, and most importantly, harm to patients who depend on those medications. What is the greatest current challenge in maintaining data integrity?

Government 98

Government Pharma Training Ethics 98

European Pharmaceutical Review

JULY 21, 2023

Yammahi was instrumental in building Hayat’s extensive distribution network needed to supply vaccines during the COVID-19 pandemic. The significant challenges, here, lie in effectively managing the complexity and coordination among diverse interconnected networks, particularly when operating across countries with varying regulations.

Pharmaceutical 98

Pharmaceutical Food and Drug Administration Transportation Manufacturing 98

Pharma Marketing Network

OCTOBER 24, 2024

As more patients turn to digital platforms for information and brands compete in an increasingly crowded market, pharma marketers need to be agile, creative, and tech-savvy to succeed. Websites, mobile apps, and digital ads are more than just tools—they are lifelines connecting pharma companies to healthcare professionals and patients.

Marketing 52

Marketing Pharma Healthcare Healthcare 52

MedReps

JUNE 20, 2022

Ask any pharma sales veteran, and they’ll likely tell you that sales experience, networking, and persistence are the magic formula. Their course teaches you about pharmaceutical science, ethics, and regulations. Pharmaceutical reps use the results of clinical trials to present their medicines fairly and ethically.

Pharmaceutical Sales 76

Pharmaceutical Sales Training Sales Pharmaceutical 76

Pharma Marketing Network

DECEMBER 13, 2024

Today, digital platforms like LinkedIn and Instagram connect brands with healthcare professionals (HCPs) and patients alike. Patient-Centric Approaches: The shift towards patient empowerment has revolutionized the way pharma brands communicate. Patient Stories: Share real-life success stories. The time to innovate is now.

Healthcare 52

Healthcare Healthcare Marketing Pharma 52

Pharma Marketing Network

OCTOBER 29, 2024

Pharma advertising isn’t just about promoting products—it’s about reaching patients, caregivers, and healthcare professionals with valuable, meaningful information. With digital channels, evolving regulations, and changing patient expectations, creating an impactful advertising strategy can feel complex.

Pharma 52

Pharma Ethics Media Healthcare Provider 52

Pharma Marketing Network

JULY 26, 2023

The pharmaceutical industry must continue to prioritize compliance with FDA regulations to ensure that marketing practices do not compromise the well-being of patients and consumers. appeared first on Pharma Marketing Network. The post Why Is FDA Issuing Fewer Marketing Violation Letters?

Marketing 97

Marketing FDA Food and Drug Administration Pharmaceutical 97

Rep-Lite

FEBRUARY 28, 2024

By pursuing advanced certifications, medical sales professionals deepen their understanding of the field, stay ahead of competitors, and contribute to improved patient care through informed sales practices. Looking to build your A-team in medical sales? Rep-Lite is your ultimate partner.

Medical sales 52

Medical sales Sales Medical Ethics 52

Pharma Marketing Network

SEPTEMBER 6, 2023

Here are 4 key takeaways from our research: Physicians Are Already Bought In On (And Using) AI Fielded on the Sermo network, our survey of 150+ physicians showed that 80% of physicians are using AI now – 45% use it both professionally and personally. Another 32% dabble in it in their personal lives only.

Healthcare 64

Healthcare Healthcare Physicians Ethics 64

Pharma Marketing Network

OCTOBER 29, 2024

Connecting with patients, healthcare providers, and caregivers online builds trust, enhances engagement, and strengthens brand loyalty. With more people relying on the internet for health information, a strong online presence is vital for pharma companies to educate audiences, enhance brand loyalty, and improve patient outcomes.

Healthcare 52

Healthcare Healthcare Marketing Pharma 52

Impetus Digital

JUNE 17, 2024

Social Media as a knowledge-sharing tool Platforms like X (formerly Twitter) and Facebook are increasingly being used for educational purposes , including facilitating knowledge-sharing, discussions, and professional networking among HCPs and Digital Opinion Leaders (DOLs).

Education 108

Education Medical Training Media 108

Contrarian Sales Techniques

MAY 17, 2024

One significant aspect of our training that stood out was the emphasis on ethical versus generic pharmaceutical companies. Working for an ethical pharmaceutical company, we were trained to prioritize safety, efficacy, and quality above all else. In contrast, reps from generic pharmaceutical companies often had a different experience.

Training 52

Training Pharmaceutical Ethics Healthcare Provider 52

Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. Patient-Centric Marketing Patients want to feel heard.

Marketing 52

Marketing Pharma Media Education 52

Healthcare Success

MAY 24, 2022

As more healthcare professionals provide accessible online services and shorten the red tape between physician-patient communications, consumers no longer feel the need to visit the closest option. No access to remote patient monitoring capabilities. Doctors tell patients that an ounce of prevention beats a pound of cure.

Healthcare 104

Healthcare Healthcare Marketing Physicians 104

Pharma Marketing Network

NOVEMBER 1, 2024

This shift includes everything from leveraging social media to engaging patients through apps and personalized email campaigns. The challenge is not just collecting data, but doing so ethically and in compliance with laws like GDPR in Europe and HIPAA in the United States. However, using AI responsibly is key.

Marketing 52

Marketing Pharma Ethics Healthcare Provider 52

Healthcare Success

NOVEMBER 28, 2022

Responding to patient feedback is essential to your content strategy as it helps build trust and loyalty. Private blog networks (PBNs). Now that we’ve covered the most common black hat SEO techniques, and answered the question, “What is black hat SEO,” let’s take a look at how it differs from white hat, or ethical, SEO practices.

Ethics 57

Ethics Engineering Competition Healthcare 57

Rep-Lite

MAY 10, 2024

From groundbreaking advancements in technology to a growing emphasis on patient-centricity, the industry is constantly evolving. Don’t get it wrong, these are all aimed at ensuring patient safety, transparency, and ethical standards. The world of medical sales is bursting with change.

Medical sales 52

Medical sales Sales Medical Medical sales reps 52

Pharma Marketing Network

MAY 15, 2023

One of the biggest opportunities presented by big data in the pharmaceutical industry is the ability to gain insights into patient needs and preferences. One of the biggest challenges is ensuring that patient privacy is protected. Another challenge is the sheer volume of data that companies must manage.

Pharmaceutical 59

Pharmaceutical Marketing Electronics Media 59

Pharma Marketing Network

DECEMBER 13, 2024

How It Works: Pharma companies define an “action,” such as an HCP downloading a clinical study or a patient enrolling in a treatment program. Patient Outreach: Encourage patients to schedule appointments, download apps for adherence, or enroll in clinical trials. Payment is triggered only after the action occurs.

Marketing 52

Marketing Pharma CRM Education 52

Pharma Marketing Network

SEPTEMBER 6, 2023

Here are 4 key takeaways from our research: Physicians Are Already Bought In On (And Using) AI Fielded on the Sermo network, our survey of 150+ physicians showed that 80% of physicians are using AI now – 45% use it both professionally and personally. Another 32% dabble in it in their personal lives only.

Healthcare 52

Healthcare Healthcare Physicians Ethics 52

Impetus Digital

DECEMBER 5, 2022

The industry is under immense pressure to adopt new technologies and systems that can protect patient data while allowing easy sharing with authorized parties. Too much security can make it difficult for patients to get the care they need, while too little security can leave patient data vulnerable to theft and misuse.

Healthcare 77

Healthcare Healthcare Medical Electronics 77

Pharma Marketing Network

DECEMBER 4, 2024

Marketing pharma has become a complex and competitive field, with companies vying for the attention of healthcare providers (HCPs), patients, and regulators alike. From strict regulatory environments to growing patient expectations, the industry requires a delicate balance of innovation and compliance. The good news?

Competition 52

Competition Marketing Pharma Media 52

Rep-Lite

JULY 25, 2023

Additionally, having a strong aptitude for understanding complex medical technologies and a genuine interest in improving patient outcomes are invaluable assets. Networking Strategies for Aspiring Sales Reps Networking is a powerful tool for career advancement. Stay connected with your clients beyond the initial sale.

Sales 52

Sales Medical Medical sales Medical sales reps 52

Clarivate

JUNE 28, 2024

The artificial intelligence (AI) revolution has created a remarkable opportunity to transform medical diagnostics by significantly enhancing the accuracy, speed, and efficiency of diagnosing patients. One of the primary barriers is the disagreement in data protection and the lack of compatibility with ethical aspects.

Healthcare 52

Healthcare Healthcare Medical Healthcare Provider 52

MedCepts

NOVEMBER 7, 2017

Given the fact that numerous products sprout out year after year, it is the physician’s role to determine that these products are safe and effective for the patient. Any doctor prescribing them to their patient knows that they could be placing their license at risk. Some of these medical related items can actually be dangerous.

Physicians 52

Physicians Medical sales reps Doctors Medical sales 52

Rep-Lite

JANUARY 25, 2024

Clinical recruiters are specialized professionals within the healthcare industry, dedicated to filling vacancies in roles directly related to patient care or clinical research. Early Days (Pre-1970s): Healthcare institutions traditionally handled recruitment internally, relying on personal networks and basic advertising methods.

Recruitment 52

Recruitment Specialization Healthcare Healthcare 52

Evolve Your Success

JULY 17, 2024

We delve into the intricacies of various cosmetic surgeries, including facelifts, tummy tucks, and the ever-popular mommy makeover, offering a detailed look at their financial implications and what patients should realistically expect. He emphasizes the importance of hard work, networking, and achieving natural-looking results.

Medical sales 52

Medical sales Education Sales Medical 52

Pharma Marketing Network

MARCH 23, 2023

One of the biggest opportunities presented by big data in the pharmaceutical industry is the ability to gain insights into patient needs and preferences. One of the biggest challenges is ensuring that patient privacy is protected. Another challenge is the sheer volume of data that companies must manage.

Pharmaceutical 52

Pharmaceutical Marketing Electronics Media 52

Pharma Marketing Network

OCTOBER 17, 2024

These trends are not only transforming how pharmaceutical companies engage with healthcare professionals and patients but also shaping the future of healthcare delivery. As patients become more digitally savvy, pharma companies are investing in creating seamless digital experiences that cater to their needs and preferences.

Marketing 52

Marketing Healthcare Healthcare Pharma 52

Pharma Marketing Network

AUGUST 9, 2023

Transparency and Patient Engagement Transparency in pharmaceutical marketing is essential for building trust with consumers and healthcare professionals. Embrace patient engagement by providing educational resources, forums for discussion, and support programs that empower patients to make informed decisions about their health.

Marketing 52

Marketing Pharma Food and Drug Administration Media 52