Pharma Marketing Network

OCTOBER 29, 2024

Pharma advertising isn’t just about promoting products—it’s about reaching patients, caregivers, and healthcare professionals with valuable, meaningful information. With digital channels, evolving regulations, and changing patient expectations, creating an impactful advertising strategy can feel complex.

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Pharma Ethics Media Healthcare Provider 52

Pharma Marketing Network

OCTOBER 28, 2023

Patient-centricity is a concept that is gaining traction in the pharmaceutical industry. It is a shift from a traditional focus on drug development and marketing to a focus on the patient’s needs. What is Patient-Centricity? Patient-centricity is a concept that puts the patient at the center of the pharmaceutical industry.

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Pharma Patients Ethics Pharmaceutical 52

Pharma Marketing Network

OCTOBER 29, 2024

Connecting with patients, healthcare providers, and caregivers online builds trust, enhances engagement, and strengthens brand loyalty. With more people relying on the internet for health information, a strong online presence is vital for pharma companies to educate audiences, enhance brand loyalty, and improve patient outcomes.

Healthcare 52

Healthcare Healthcare Marketing Pharma 52

PM360

MARCH 22, 2024

Exploring the role of patient advocacy groups and clinical trials while discussing the challenges faced, and how artificial intelligence and modern methods revolutionize the landscape. As a result, newly diagnosed families frequently rely on patient advocacy groups (PAGs) for up-to-date information.

Patients 52

Patients Recruitment Ethics Government 52

Pharma Marketing Network

NOVEMBER 1, 2024

This shift includes everything from leveraging social media to engaging patients through apps and personalized email campaigns. The challenge is not just collecting data, but doing so ethically and in compliance with laws like GDPR in Europe and HIPAA in the United States. However, using AI responsibly is key.

Marketing 52

Marketing Pharma Ethics Healthcare Provider 52

Contrarian Sales Techniques

MAY 17, 2024

One significant aspect of our training that stood out was the emphasis on ethical versus generic pharmaceutical companies. Working for an ethical pharmaceutical company, we were trained to prioritize safety, efficacy, and quality above all else. In contrast, reps from generic pharmaceutical companies often had a different experience.

Training 52

Training Pharmaceutical Ethics Healthcare Provider 52

Rep-Lite

FEBRUARY 28, 2024

By pursuing advanced certifications, medical sales professionals deepen their understanding of the field, stay ahead of competitors, and contribute to improved patient care through informed sales practices. Looking to build your A-team in medical sales? Rep-Lite is your ultimate partner.

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Medical sales Sales Medical Ethics 52

Pharma Marketing Network

OCTOBER 14, 2023

With targeted ads, companies can tailor their campaigns to specific audiences, such as patients with a certain condition or those of a certain age group. Companies must ensure that they are using customers’ data in an ethical and legal manner. This can help companies reach more potential customers and increase their sales.

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Marketing Pharma Ethics Sales 97

Pharma Marketing Network

SEPTEMBER 6, 2023

Here are 4 key takeaways from our research: Physicians Are Already Bought In On (And Using) AI Fielded on the Sermo network, our survey of 150+ physicians showed that 80% of physicians are using AI now – 45% use it both professionally and personally. Another 32% dabble in it in their personal lives only.

Healthcare 64

Healthcare Healthcare Physicians Ethics 64

Rep-Lite

MAY 10, 2024

From groundbreaking advancements in technology to a growing emphasis on patient-centricity, the industry is constantly evolving. Don’t get it wrong, these are all aimed at ensuring patient safety, transparency, and ethical standards. The world of medical sales is bursting with change.

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Pharma Marketing Network

OCTOBER 17, 2024

These trends are not only transforming how pharmaceutical companies engage with healthcare professionals and patients but also shaping the future of healthcare delivery. As patients become more digitally savvy, pharma companies are investing in creating seamless digital experiences that cater to their needs and preferences.

Marketing 52

Marketing Healthcare Healthcare Pharma 52

Clarivate

JUNE 28, 2024

The artificial intelligence (AI) revolution has created a remarkable opportunity to transform medical diagnostics by significantly enhancing the accuracy, speed, and efficiency of diagnosing patients. One of the primary barriers is the disagreement in data protection and the lack of compatibility with ethical aspects.

Healthcare 52

Healthcare Healthcare Medical Healthcare Provider 52

European Pharmaceutical Review

APRIL 2, 2024

At Roche, we see it as our ethical and environmental responsibility to support the use of alternative methods that prioritise animal welfare while ensuring the safety of our patients and the quality of our products. She serves as the global lead for the expert network team specialising in endotoxins and pyrogen testing.

Manufacturing 98

Manufacturing Ethics Marketing Networking 98

Pharma Marketing Network

SEPTEMBER 6, 2023

Here are 4 key takeaways from our research: Physicians Are Already Bought In On (And Using) AI Fielded on the Sermo network, our survey of 150+ physicians showed that 80% of physicians are using AI now – 45% use it both professionally and personally. Another 32% dabble in it in their personal lives only.

Healthcare 52

Healthcare Healthcare Physicians Ethics 52

European Pharmaceutical Review

MARCH 12, 2024

If data used to support the safety , efficacy and quality of pharmaceutical products is compromised or unreliable, it can lead to regulatory non-compliance, product recalls, and most importantly, harm to patients who depend on those medications. What is the greatest current challenge in maintaining data integrity?

Government 98

Government Pharma Ethics Training 98

pharmaphorum

JULY 4, 2022

With a broad and diverse range of symptoms and severities impacting patients around the world, connecting these individuals with the information and expertise needed to achieve the correct diagnosis can be extremely lengthy and pose a significant barrier to treatment. “As Navigating rare disease research and treatment.

Medical 104

Medical Networking Healthcare Healthcare 104

Rep-Lite

JULY 25, 2023

Additionally, having a strong aptitude for understanding complex medical technologies and a genuine interest in improving patient outcomes are invaluable assets. Networking Strategies for Aspiring Sales Reps Networking is a powerful tool for career advancement. Stay connected with your clients beyond the initial sale.

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Sales Medical Medical sales Medical sales reps 52

Evolve Your Success

JULY 17, 2024

We delve into the intricacies of various cosmetic surgeries, including facelifts, tummy tucks, and the ever-popular mommy makeover, offering a detailed look at their financial implications and what patients should realistically expect. He emphasizes the importance of hard work, networking, and achieving natural-looking results.

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Medical sales Education Sales Medical 52

Pharma Marketing Network

OCTOBER 25, 2024

Because patients are increasingly turning to digital platforms to research health solutions, and doctors are using online tools to stay updated. As patients become more digitally savvy, pharmaceutical companies can reach them where they are: on social media, search engines, and healthcare websites.

Marketing 52

Marketing Pharmaceutical Pharma Healthcare Provider 52

Medgadget

JANUARY 6, 2023

The researchers combined different cell types, which are primarily derived from patient stem cells, in a hydrogel carrier that is suitable for bioprinting and created a tissue structure that mimics many of the features of the native tissue. By day 7, blood vessels fill in the space between the rows, forming a network of capillaries.

Ethics 107

Ethics Networking Patients Leads 107

European Pharmaceutical Review

JULY 21, 2023

Yammahi was instrumental in building Hayat’s extensive distribution network needed to supply vaccines during the COVID-19 pandemic. The significant challenges, here, lie in effectively managing the complexity and coordination among diverse interconnected networks, particularly when operating across countries with varying regulations.

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Pharmaceutical Food and Drug Administration Transportation Manufacturing 98

Pharma Marketing Network

OCTOBER 3, 2024

Pharmaceutical marketing is not just about reaching healthcare professionals and patients; it involves a complex interplay of understanding market dynamics, regulatory compliance, and leveraging digital platforms. By sharing real-life patient experiences and success stories, marketers can humanize their brand and create a relatable narrative.

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Marketing Pharmaceutical Healthcare Healthcare 52

MedReps

JUNE 20, 2022

Ask any pharma sales veteran, and they’ll likely tell you that sales experience, networking, and persistence are the magic formula. Their course teaches you about pharmaceutical science, ethics, and regulations. Pharmaceutical reps use the results of clinical trials to present their medicines fairly and ethically.

Pharmaceutical Sales 76

Pharmaceutical Sales Training Sales Pharmaceutical 76

Healthcare Success

NOVEMBER 28, 2022

Responding to patient feedback is essential to your content strategy as it helps build trust and loyalty. Private blog networks (PBNs). Now that we’ve covered the most common black hat SEO techniques, and answered the question, “What is black hat SEO,” let’s take a look at how it differs from white hat, or ethical, SEO practices.

Ethics 57

Ethics Engineering Competition Healthcare 57

Pharma Marketing Network

OCTOBER 8, 2024

Understanding the Healthcare Branding Landscape The healthcare branding landscape is unique and complex, characterized by a diverse range of stakeholders, including patients, healthcare professionals, regulatory bodies, and payers. Another crucial element is understanding and segmenting the target audience.

Healthcare 52

Healthcare Healthcare Marketing Pharma 52

Pharma Marketing Network

MAY 15, 2023

One of the biggest opportunities presented by big data in the pharmaceutical industry is the ability to gain insights into patient needs and preferences. One of the biggest challenges is ensuring that patient privacy is protected. Another challenge is the sheer volume of data that companies must manage.

Pharmaceutical 59

Pharmaceutical Marketing Electronics Media 59

Rep-Lite

JANUARY 25, 2024

Clinical recruiters are specialized professionals within the healthcare industry, dedicated to filling vacancies in roles directly related to patient care or clinical research. Early Days (Pre-1970s): Healthcare institutions traditionally handled recruitment internally, relying on personal networks and basic advertising methods.

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Recruitment Specialization Healthcare Healthcare 52

Pharma Marketing Network

OCTOBER 1, 2024

One of the primary objectives of pharma marketing is to communicate the benefits and safety profiles of medications to healthcare providers and patients. This shift allowed companies to communicate directly with patients, raising awareness about specific medical conditions and available treatments.

Marketing 52

Marketing Pharma Media Education 52

Pharma Marketing Network

MARCH 23, 2023

One of the biggest opportunities presented by big data in the pharmaceutical industry is the ability to gain insights into patient needs and preferences. One of the biggest challenges is ensuring that patient privacy is protected. Another challenge is the sheer volume of data that companies must manage.

Pharmaceutical 52

Pharmaceutical Marketing Electronics Media 52

Pharma Marketing Network

JULY 26, 2023

The pharmaceutical industry must continue to prioritize compliance with FDA regulations to ensure that marketing practices do not compromise the well-being of patients and consumers. appeared first on Pharma Marketing Network. The post Why Is FDA Issuing Fewer Marketing Violation Letters?

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Marketing FDA Food and Drug Administration Pharmaceutical 97

Impetus Digital

JUNE 17, 2024

Social Media as a knowledge-sharing tool Platforms like X (formerly Twitter) and Facebook are increasingly being used for educational purposes , including facilitating knowledge-sharing, discussions, and professional networking among HCPs and Digital Opinion Leaders (DOLs).

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Education Medical Training Media 109

Pharma Marketing Network

AUGUST 9, 2023

Transparency and Patient Engagement Transparency in pharmaceutical marketing is essential for building trust with consumers and healthcare professionals. Embrace patient engagement by providing educational resources, forums for discussion, and support programs that empower patients to make informed decisions about their health.

Marketing 52

Marketing Pharma Food and Drug Administration Media 52

Pharmaceutical Technology

JUNE 15, 2023

AI for drug development is rapidly streamlining R&D processes, speeding up time to market and providing a better experience for patients and providers. With the power of AI, healthcare organizations are streamlining pharma R&D , revolutionizing patient care and improving business operations.

Healthcare 52

Healthcare Healthcare Safety Ethics 52

Rep-Lite

DECEMBER 7, 2023

Ethical Conduct : Maintaining ethical conduct is essential, as pharmaceutical sales representatives must adhere to industry regulations and codes of ethics. Job Boards Job boards and networking events for sales reps. Be patient with yourself and understand that you might face challenges along the way.

Pharmaceutical Sales 52

Pharmaceutical Sales Pharmaceutical Sales Interpersonal Skills 52

Rep-Lite

JANUARY 3, 2024

Beyond monetary benefits, the job involves building relationships, understanding complex medical products, and making a tangible impact on patients’ lives. This part of the journey involves strategic steps and effective networking. Medical sales representatives bring innovative, medical supplies and solutions to patients.

Medical sales 52

Medical sales Medical Sales Medical sales reps 52

Impetus Digital

DECEMBER 5, 2022

The industry is under immense pressure to adopt new technologies and systems that can protect patient data while allowing easy sharing with authorized parties. Too much security can make it difficult for patients to get the care they need, while too little security can leave patient data vulnerable to theft and misuse.

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Healthcare Healthcare Medical Electronics 78

Pharma Marketing Network

AUGUST 9, 2023

Transparency and Patient Engagement Transparency in pharmaceutical marketing is essential for building trust with consumers and healthcare professionals. Embrace patient engagement by providing educational resources, forums for discussion, and support programs that empower patients to make informed decisions about their health.

Marketing 40

Marketing Pharma Food and Drug Administration Media 40