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Pharma Research Trends: Leveraging Innovation for Smarter Marketing Strategies

Pharma Marketing Network

From AI-powered insights to the rise of precision medicine, new trends are reshaping the way we connect with patients and healthcare providers. Precision Medicine: Targeting the Right Audience Precision medicine, with its focus on individualized treatment, offers a goldmine of opportunities for marketers.

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European regulators prepare for AI in pharma

European Pharmaceutical Review

The European Medicines Agency (EMA) and the Heads of Medicines Agencies (HMAs) have published a plan, which sets out a “collaborative and coordinated strategy” to maximise the benefits of artificial intelligence in regulation. The plan was prepared by the Big Data Steering Group (BDSG), a joint initiative between HMA and EMA.

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The Future of Plastic Surgery And Aesthetics With Sam Cooper, Part 1

Evolve Your Success

We wrap up with a discussion on the ethics of cosmetic surgery certification, stressing the importance of selecting board-certified professionals for procedures like Brazilian Butt Lifts. He emphasizes the importance of hard work, networking, and achieving natural-looking results.

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Getting Creative with Sustainability | How Pharma Engages

Pharma Marketing Network

Companies are invited to reapply each year to be evaluated based on how their policies, actions, and results are impacting the environment, ethics, labor and human rights, and sustainable procurement. Company policies, like the code of ethical conduct, are examples of governance that typically stem from the corporate level.

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Strengthening and transforming the pharmaceutical supply chain

European Pharmaceutical Review

Manufacturing delays and capacity issues that continue to impact the pharmaceutical supply chain have led to medicine shortages around the globe; an issue that has been exacerbated further by geopolitical events, the energy crisis and rising inflation. What types of medicinal products are in short supply and why?

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Mastering Pharmaceutical Marketing: Strategies to Drive Success in the Pharma Industry

Pharma Marketing Network

Follow FDA guidelines on advertising to ensure your messaging is accurate and ethical. Monitor Industry Trends Stay informed about market trends like the rise of telehealth, personalized medicine, and value-based care. Ensure Regulatory Compliance Navigating regulations can feel daunting, but its crucial.

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Making ATMPs a reality for rare disease patients

European Pharmaceutical Review

Cell and gene therapies require a new approach to evidence-gathering ATMPs differ from traditional medicines in several ways and so their analysis methods must also differ. As an alternative, single-arm trials are often medically, scientifically and ethically necessary to assess the efficacy of ATMPs. Internet] European Commission.