World of DTC Marketing

JANUARY 12, 2022

As social media has become a more integrated part of our lives, influencer marketing has exploded. Google Trends has reported that the top search terms for Wegovy besides weight loss are “Wegovy cost” and “Wegovy side effects.” ” Can influencers persuade people to ask for Wegovy?

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Pharma Marketing Network

OCTOBER 29, 2024

Harnessing Social Media for Pharma Ads Social media platforms are a valuable space for pharma advertising. Ethics and Transparency in Pharma Ads Today’s patients value transparency and authenticity. Being upfront about side effects, outcomes, and limitations builds trust.

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Pharma Marketing Network

DECEMBER 13, 2024

From Brochures to Social Media: In the past, healthcare marketing heavily relied on brochures and in-person events. Digital Advertising: Search engines and social media allow for targeted ads that reach specific demographics. Social Media Marketing Social platforms are powerful tools for engaging audiences.

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PM360

SEPTEMBER 30, 2024

for Your Brand, Company, or the Industry as a Whole Building trust equity in the pharmaceutical industry hinges on a commitment to transparency, reliability, and ethical practices. A major flaw is the way ethical and transparent advertising is perceived, especially when conveying complex medical information.

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Pharma Marketing Network

SEPTEMBER 6, 2023

This can help to reduce the burden of travel on clinicians and increase access to care for patients”, “[to write] letters of necessity for coverage, medication needs and side effects for patients.” Three other survey response options tied for 2nd: Data Privacy and Security, and Ethical Concerns, and Bias & Fairness.

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Pharma Marketing Network

OCTOBER 1, 2024

Traditional methods like print advertising, conferences, and sales representatives are complemented by digital platforms, social media, and content marketing. This multi-channel approach ensures a wider reach and more effective engagement with the audience. Social media marketing is another powerful tool in the digital arsenal.

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Pharma Marketing Network

JANUARY 7, 2025

From social media to programmatic advertising, digital tools are revolutionizing how the industry connects with audiences. From detailed product information to open dialogue about potential side effects, transparency fosters trust and credibility. Search Engine Optimization (SEO) is a prime example.

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