eMediWrite

APRIL 1, 2025

Ethical Use of Big Data for Precision Marketing* Pharma marketers now have access to massive datasets from electronic health records (EHRs), social media, and prescribing trends. However, ethical data usage is crucial to maintain compliance. Interactive PDFs & dynamic infographics boost engagement.

Marketing 52

Marketing Pharma Ethics Doctors 52

Integrity Solutions

MAY 13, 2021

Now more than ever, the traits of a great salesperson come down to selling principles and behaviors rooted in ethics and integrity. Whether it’s the media, politicians, leaders or businesses, we’re experiencing a crisis of trust across society. What are the traits of a great salesperson in 2021?

Ethics 203

Ethics Sales Sales process Training 203

Pharma Marketing Network

OCTOBER 7, 2023

As this trend increases, it is important to consider the ethical considerations and best practices for successful influencer marketing in the pharmaceutical industry. Ethical Considerations When working with influencers in the pharmaceutical industry, it is important to consider the ethical implications of the partnership.

Ethics 52

Ethics Marketing Pharma Pharmaceutical 52

Pharma Marketing Network

APRIL 2, 2025

From webinars and social media to AI-powered chatbots and targeted programmatic ads, digital touchpoints now define the majority of brand interactions. Multichannel integrationacross email, webinars, virtual conferences, search, social media, and mobile appsis key. That said, human interaction still holds weight.

Marketing 64

Marketing Pharma Sales pitches Networking 64

Pharma Marketing Network

DECEMBER 4, 2024

Leveraging Social Media Platforms Social media isn’t just for selfies and memes anymore. Omnichannel Marketing Strategies Omnichannel marketing ensures consistency across all platforms—whether it’s an email, social media post, or in-person event. Q5: Can social media really be effective in pharma marketing?

Marketing 52

Marketing Pharma Media Education 52

PM360

APRIL 25, 2023

No one disputes how much the media landscape has evolved over the last two decades. What has been discussed, at times very passionately, is the role and reputation of media in today’s environment. consumers and 500 media professionals questions ranging from how they perceive media, what influences them, and how they consume media.

Media 98

Media Physicians Ethics Medical 98

Pharma Marketing Network

MARCH 20, 2025

Healthcare brands are integrating TV, social media, search engine marketing, and programmatic advertising to create a seamless customer journey. Furthermore, social media and influencer marketing are becoming integral to healthcare advertising. To differentiate their products, companies must invest in strategic advertising initiatives.

Healthcare 59

Healthcare Healthcare Pharma Marketing 59

LEVO Health

AUGUST 8, 2023

Social media has become an integral part of our daily lives, influencing everything from personal connections to business strategies. However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services.

Media 52

Media Healthcare Healthcare Marketing 52

Pharma Marketing Network

FEBRUARY 27, 2025

Social Media Marketing: Meet Your Audience Where They Are Pharma marketers can no longer ignore LinkedIn, Twitter (X), and Facebook for professional and patient engagement. Compliance & Ethical Marketing Navigating the regulatory landscape in pharma digital marketing is challenging.

Pharma 52

Pharma Marketing Prescription Education 52

Pharma Marketing Network

MARCH 20, 2025

Multi-Channel Retargeting : Using platforms like search engines, social media, and programmatic ad networks expands reach and improves conversion rates. Consent-based tracking methods, such as opt-in mechanisms, help maintain ethical advertising standards. Frequency Capping : Overexposing users to ads can lead to fatigue.

Pharma 52

Pharma Networking Marketing Media 52

PharmExec

JANUARY 30, 2025

Werlin, MD, FACOG of HRC Fertility (@md.lawrence.werlin on TikTok), discusses how to combat the spread of misinformation on social media, opportunities that social media presents, advancements in fertility technology, and more. Lawrence B.

Ethics 52

Ethics Medicine Media 52

Pharmaceutical Commerce

OCTOBER 18, 2024

The latest news for pharma industry insiders.

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Ethics Pharma Media 59

PM360

AUGUST 29, 2022

As they grow more financially independent, they will begin to use their large collective spending power to choose healthcare options that fit their lifestyle, ethics, and personal brand. It’s difficult to understate the importance of digital media on the lives of Gen Zers. Social Media. Influencers. New Technologies.

Marketing 98

Marketing Media Digital Media Healthcare 98

Integrity Solutions

MARCH 11, 2021

In today’s world, we have to assume that any social media comment, image or quote that you post can be made public for anyone to view. Grounded in strong values and ethics, our virtual sales training program, Virtual Selling with Integrity , addresses these and other fundamentals of successful hybrid and remote sales. Learn more….

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Sales Training Leads Ethics 340

Pharma Marketing Network

APRIL 4, 2025

These often involve real patients who use branded medications such as Dupixent or Cosentyx sharing their journeys through video testimonials, blogs, or social media. Companies must be transparent, ethical, and patient-centric to foster genuine referral activity. Digital referral solutions are also on the rise.

Marketing 52

Marketing Pharma Education Physicians 52

Pharma Marketing Network

MARCH 13, 2025

These AI-powered tools enable personalized messaging, optimize media spend, and streamline regulatory compliance, making AI a game-changer for pharma marketing teams. Ethical AI principles for fair and unbiased marketing. AI-driven ad targeting with ethical marketing considerations. FDA guidelines on AI-generated content.

Marketing 52

Marketing Pharma Medical Ethics 52

Copyright Clearance Center

JULY 16, 2024

For AI to advance ethically and in a sustainable manner, it is essential to both protect authors and publishers from infringement and incentivize them to participate,” said Maria Pallante, President and CEO, Association of American Publishers.

Education 134

Education Ethics Government Media 134

Pharma Marketing Network

DECEMBER 5, 2024

Social media, programmatic advertising, and influencer partnerships have transformed the pharmaceutical industry. Stay compliant : Keep legal and ethical considerations at the forefront. Expand awareness of treatments for conditions like Crohns disease or rheumatoid arthritis. Foster long-term loyalty to your brand.

Networking 52

Networking Marketing Pharmaceutical Pharma 52

Pharma Marketing Network

DECEMBER 31, 2024

Leverage SEO, social media, and programmatic advertising to engage your audience. Follow FDA guidelines on advertising to ensure your messaging is accurate and ethical. For instance, campaigns for branded drugs like Lipitor and Jardiance have gained traction by focusing on patients real-life experiences.

Marketing 52

Marketing Pharmaceutical Pharma Education 52

PM360

JULY 26, 2022

They care that the products and services they use are inclusive, sensitive, and ethical, and will lean toward messaging that reflects those qualities. Gen Zers grew up on social media and are entrenched in influencer culture. As the most racially and ethnically diverse generation in U.S.

Healthcare 105

Healthcare Healthcare Marketing Healthcare Provider 105

Impetus Digital

JUNE 17, 2024

Social Media as a knowledge-sharing tool Platforms like X (formerly Twitter) and Facebook are increasingly being used for educational purposes , including facilitating knowledge-sharing, discussions, and professional networking among HCPs and Digital Opinion Leaders (DOLs).

Education 106

Education Medical Training Media 106

Pharma Marketing Network

OCTOBER 29, 2024

The Power of Social Media in Healthcare Social media platforms like Facebook, LinkedIn, and Twitter provide a unique space to interact with patients and professionals. Social media allows your brand to communicate directly with followers in a regulated, friendly manner. All promotional materials must be transparent and ethical.

Healthcare 52

Healthcare Healthcare Marketing Pharma 52

Healthcare Success

SEPTEMBER 6, 2024

As a healthcare organization, you already prioritize ethical practices and HIPAA compliance due to the nature of your business. Fake social media indicators Avoid buying or selling fake social media metrics generated by a bot or hijacked account. followers or views).

Ethics 59

Ethics Media Training Healthcare 59

Healthcare Success

NOVEMBER 1, 2024

Trauma informed care, blood tests for mental health, setting boundaries on social media, very important. Social media because selecting a mental health provider is an emotional journey. Social media is a good complement to your campaign because of the high visual content and the ability to connect on that level. It's not that.

Healthcare 59

Healthcare Healthcare Marketing Media 59

Pharma Marketing Network

JULY 26, 2023

With the advent of social media and other digital platforms, the FDA faces the challenge of regulating an ever-expanding digital landscape. As a result, the FDA may prioritize cases that pose the most significant risks to public health, leading to a decrease in the overall number of marketing violation letters issued.

Marketing 97

Marketing FDA Food and Drug Administration Pharmaceutical 97

PM360

APRIL 22, 2024

The collaboration between social media influencers and pharmaceutical companies holds promise of reshaping the future of healthcare when it comes to accurate credibility and authenticity. In an ever-evolving landscape, the intersection has emerged as a promising new frontier.

Healthcare 75

Healthcare Healthcare Media Pharmaceutical 75

Pharma Marketing Network

OCTOBER 29, 2024

Harnessing Social Media for Pharma Ads Social media platforms are a valuable space for pharma advertising. Ethics and Transparency in Pharma Ads Today’s patients value transparency and authenticity. In a field where trust is paramount, ethical advertising not only meets regulatory standards but also earns patient loyalty.

Pharma 52

Pharma Ethics Media Healthcare Provider 52

Pharma Marketing Network

OCTOBER 24, 2024

As laws evolve to cover digital advertising, pharma companies need to ensure that their marketing practices are transparent and ethical. The Power of Social Media in Pharma Social media’s reach is massive, and pharma can no longer afford to ignore it. How can pharma marketers use social media effectively?

Marketing 52

Marketing Pharma Healthcare Healthcare 52

PM360

APRIL 25, 2023

While it can augment and accelerate our human talents, we know it can’t be trusted to produce content ethically and reliably. Once core content has been created, however, generative AI can inform short-form derivative variations, such as social media posts or campaign emails. But we need to do so adventurously and responsibly.

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Ethics Media Marketing Healthcare 80

Pharma Marketing Network

JULY 12, 2023

PGC is content that is created by patients themselves, such as blogs, videos, and social media posts. Enhanced brand reputation: Pharmaceutical companies that adopt a patient-centric approach are seen as more trustworthy and ethical. There are a number of ways to create patient-centric pharmaceutical marketing.

Pharmaceutical 98

Pharmaceutical Marketing Patients Healthcare Provider 98

Pharma Marketing Network

JANUARY 29, 2025

Today, omnichannel strategies are critical for reaching both HCPs and patients across multiple touchpointsdigital platforms, social media, telemedicine, and even in-person interactions. Patients expect pharma brands to provide educational resources, medication support, and real-time interactions across apps, websites, and social media.

Marketing 52

Marketing Pharma Pharmaceutical Ethics 52

PM360

JUNE 24, 2024

Regulatory Compliance and Ethical Considerations It may sound like an obvious statement, but to engage patient audiences as a commercial entity, someone needs to keep a regulatory eye on the program. Utilizing Digital Media for Scalability Digital media should be highly customized pre- and postcommercialization.

Marketing 52

Marketing Patients Food and Drug Administration Digital Media 52

MedReps

JUNE 20, 2022

The University of Texas at San Antonio (UTSA) – offers its 100% online Pharmaceutical Representative Certification (PRC) program, which teaches medical terminology, pharma ethics, and presentation skills. Their course teaches you about pharmaceutical science, ethics, and regulations.

Pharmaceutical Sales 76

Pharmaceutical Sales Training Sales Pharmaceutical 76

Pharma Marketing Network

DECEMBER 13, 2024

From Brochures to Social Media: In the past, healthcare marketing heavily relied on brochures and in-person events. Digital Advertising: Search engines and social media allow for targeted ads that reach specific demographics. Social Media Marketing Social platforms are powerful tools for engaging audiences.

Healthcare 52

Healthcare Healthcare Marketing Pharma 52

Contrarian Sales Techniques

DECEMBER 31, 2023

Innovative Sales Techniques : We delved into various innovative sales techniques, from leveraging social media for lead generation to integrating AI-powered analytics for better customer insights. This includes mastering CRM software, social media selling, and virtual presentation techniques.

Sales 64

Sales Sales Strategy Ethics Media 64

Healthcare Success

MAY 24, 2022

website, social media, paid ads, third-party listing service, etc.). Leverage social media (the right way). Too many hospitals and healthcare practices rely solely on organic social media for a large part of their digital healthcare marketing strategies. Organic social media means posting photos, updates, events, etc.,

Healthcare 102

Healthcare Healthcare Marketing Physicians 102

Evolve Your Success

NOVEMBER 21, 2023

I did a talk about the power of social media. Attitude, work ethic, and good judgment. How do you assess their work ethic, attitude, and judgment? You have to look at what he has done so far and what he has done to show that he has that work ethic and drive. Not everyone is going to have the same work ethic that you do.

Medical sales reps 259

Medical sales reps Medical sales Sales Medical 259