Pharma Marketing Network

APRIL 4, 2025

In the world of pharma marketing, the strategies that truly resonate are often those rooted in trust. Thats why referral marketing is gaining traction among pharmaceutical brands looking to increase engagement with both healthcare professionals and patients. And what are the tools and best practices that make it successful?

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Pharma Marketing Network

NOVEMBER 23, 2024

Just as a chef relies on quality ingredients for the perfect dish, marketers depend on cutting-edge research to craft campaigns that resonate with their audience. The Connection Between Pharma Research and Marketing Effective marketing starts with understanding your audience.

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Eversana Intouch

JANUARY 28, 2025

In PM360 ‘s article, What Is Pharma Marketing in 2025 ? Angela Tenuta, President, Full-Service Agencies, delves into the transformative trends shaping the future of pharmaceutical marketing. AI marketing simulators improve forecasting and outcomes, placing customers at the heart of decision-making with new KPIs.

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Pharma Marketing Network

MARCH 13, 2025

But how can marketing teams effectively integrate AI into their strategies? By leveraging machine learning, predictive analytics, and natural language processing (NLP) , pharma companies can gain deeper insights into customer behaviors and market trends. For insights on digital transformation in pharma, visit Pharma Marketing Network.

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Pharma Marketing Network

DECEMBER 31, 2024

Table of Contents Sr# Headings 1 Introduction: The Pharma Marketing Challenge 2 Building a Winning Pharma Marketing Strategy 3 The Role of Branded Drug Campaigns 4 Innovating for Future Success Introduction: The Pharma Marketing Challenge Marketing pharmaceuticals is no small feat.

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World of DTC Marketing

AUGUST 8, 2021

SUMMARY: Pharma marketing is in a funk. Somewhere over the last decade, the passionate people who believed that helping patients was the first step in excellent marketing have been replaced with people who want to know the ROI of everything. We need more of that and less MBA spreadsheet marketing. ” or “why not?”

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Pharma Marketing Network

FEBRUARY 27, 2025

Introduction In todays fast-paced world, pharma digital marketing is more than just a strategyit’s a necessity. But how can pharma marketers break through the noise, engage their audience, and see real ROI? Think of digital marketing as the GPS guiding your brand through a crowded, competitive landscape.

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Close-Up CRM

JANUARY 9, 2025

Pharma marketing is no longer about mass messaging or relying solely on blockbuster drugs to win the market. Closed-Loop Marketing (CLM) emerges as a transformative approachnot just a strategy but a necessity in todays pharmaceutical environment. What is Closed-Loop Marketing?

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Pharma Marketing Network

DECEMBER 4, 2024

With advancements in technology, increasing competition, and changing patient expectations, pharma marketers need to stay ahead of the curve. In this article, we’ll explore 10 innovative trends in pharma marketing that can set you up for success in this rapidly evolving landscape. Patient-Centric Marketing Patients want to feel heard.

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PM360

JANUARY 24, 2025

For the past nine years, EVERSANA INTOUCH has done a look ahead: a forecast based on input from leaders on what trends may shape pharma marketing in the year ahead. Lets take a closer look at each of these trends: Applied AI: As excitement continues to grow and AI becomes more real, how is it being deployed by pharma marketers?

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World of DTC Marketing

FEBRUARY 28, 2021

SUMMARY: Pharma companies, like J&J, have received criticism for engaging in illegal activities, such as providing kickbacks and bribes, knowingly shipping adulterated or contaminated drugs to pharmacies, and marketing drugs for unapproved uses. Ethical leadership! Johnson & Johnson has paid $2.7 billion in penalties.

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World of DTC Marketing

JULY 22, 2021

Two days ago, one of the best DTC marketing directors I have ever worked with told me she just resigned. Any reasonable person surely would have raised the red flag a long time ago and asked for further clinical trials or that it be removed from the market. I did it because I wanted to learn ethical pharma marketing.

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Pharma Marketing Network

OCTOBER 7, 2023

Influencer marketing is a growing trend in the pharmaceutical industry, as companies look for new and innovative ways to reach their target audiences. As this trend increases, it is important to consider the ethical considerations and best practices for successful influencer marketing in the pharmaceutical industry.

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Infuse Medical

MAY 14, 2024

In the context of medical device marketing, VR offers unique opportunities to showcase products, educate stakeholders, and provide immersive experiences that leave a lasting impression. Additionally, regulatory constraints and budget limitations pose significant challenges to traditional marketing efforts.

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PharmExec

DECEMBER 11, 2024

In this Pharmaceutical Executive video interview, Angela Tenuta, President, Full Service Agencies, at EVERSANA INTOUCH, identifies the most significant ethical concerns related to AI in pharma marketing.

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Pharma Marketing Network

MAY 6, 2023

As artificial intelligence (AI) continues to advance, it is becoming increasingly common for pharmaceutical marketers to use AI to write their marketing and customer-facing communications. While AI can be a powerful tool for creating effective marketing campaigns, it also poses significant ethical challenges. Floridi, L.

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PharmExec

AUGUST 15, 2023

Bridget Seay of epocrates delves into drug launches in a digital-forward market, exploring how pharmaceutical companies can navigate complex patient journeys, strike a balance between traditional and digital marketing tactics, and ethically engage with healthcare professionals and empowered patients amidst ever-changing regulations.

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Pharma Marketing Network

OCTOBER 14, 2023

In this article, we will explore the challenges of balancing privacy concerns with targeted ads in pharma marketing. Companies must ensure that they are using customers’ data in an ethical and legal manner. In conclusion, balancing privacy concerns with targeted ads in pharma marketing can be a challenging task.

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Pharma Marketing Network

JULY 26, 2023

The Food and Drug Administration (FDA) plays a critical role in regulating the pharmaceutical industry and ensuring that medications and medical devices marketed to the public are safe, effective, and appropriately labeled.

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PharmExec

OCTOBER 17, 2024

In this part of her video interview, Amanda Powers-Han, Chief Marketing Officer, Greater Than One and Pharmaceutical Executive Advisory Board Member explains how pharmaceutical companies can effectively navigate the evolving regulatory landscape and ensure that their marketing activities comply with ethical standards and industry best practices.

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Pharma Marketing Network

MARCH 20, 2025

With the rapid expansion of digital platforms, evolving patient expectations, and the increasing role of AI-driven marketing, pharmaceutical companies and healthcare brands are allocating more resources to advertising in 2025. More importantly, how can pharma marketing executives capitalize on these trends to maximize ROI?

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PM360

JUNE 26, 2023

Traditionally, pharmaceutical companies have not prioritized emerging markets as part of their access strategy. A Complex and Challenging Environment When companies consider launching medicines in emerging markets, it might be tempting to suggest to simply lower the prices to reflect local affordability.

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Pharma Marketing Network

JULY 12, 2023

In order to succeed in this challenging environment, pharmaceutical companies need to adopt a patient-centric approach to marketing. Patient-centric pharmaceutical marketing is based on the understanding that patients are more than just consumers of drugs. There are a number of ways to create patient-centric pharmaceutical marketing.

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PM360

JULY 26, 2022

A new generation is coming of age, which is big news for healthcare marketers. Marketers will need to quickly adapt their messaging to this cohort of engaged and discerning consumers, especially as Gen Zers now account for about 20% of the U.S. population and have more than $140 billion in collective spending power.

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PM360

AUGUST 29, 2022

As they grow more financially independent, they will begin to use their large collective spending power to choose healthcare options that fit their lifestyle, ethics, and personal brand. Here are some marketing strategies that will help ensure your messaging gets in front of Gen Zers. Digital Marketing. Social Media.

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Pharma Marketing Network

MARCH 20, 2025

Introduction The pharmaceutical industry faces unique challenges in digital marketing, especially when it comes to reaching healthcare professionals (HCPs) and patients effectively. But how does ad retargeting work in pharma marketing, and what strategies yield the best results?

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Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Even if you’re happy with your current patient volumes, healthcare marketing can’t happen without a planned medical marketing strategy to keep your healthcare brand at the forefront of people’s minds.

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Rep-Lite

APRIL 3, 2024

While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Ethical considerations in medical sales require constant vigilance and a commitment to putting patient well-being at the forefront of every interaction. Building an Ethical Medical Sales Team?

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Integrity Solutions

FEBRUARY 1, 2019

Whether the expectations for greater transparency are coming from external regulations or their client base, even the most experienced advisors are now feeling the pressure of a rapidly changing financial services market. Many organizations espouse their values on their website, on the walls of their company’s lobby and in marketing material.

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Contrarian Sales Techniques

OCTOBER 9, 2024

But, with all that power, you and I need to pause and think about the ethical side of things. Let’s break down some of the key ethical considerations you and I should keep in mind when using AI in medical sales. But let’s be honest, is it always ethical to let AI decide who gets the most attention?

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PharmExec

JULY 6, 2023

Senior editor Fran Pollaro chats with Sharlene Jenner, vice president of engagement strategy, Abelson Taylor about the transformative impact and ethical considerations of AI in the pharmaceutical industry, emphasizing its potential in data analysis and marketing, while also highlighting the pioneering work of AI companies in advancing drug discovery. (..)

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Integrity Solutions

MARCH 30, 2020

Those business plans were created in Q4 2019, a quarter that started with the continuation of the greatest period of economic expansion and stock market growth in history. In this kind of an environment, it’s also clear how important ethical selling practices are. Has your selling approach changed to reflect this reality?

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Pharma Marketing Network

OCTOBER 24, 2024

New drugs, evolving technologies, and emerging marketing channels are creating fresh opportunities for pharma marketing executives. As more patients turn to digital platforms for information and brands compete in an increasingly crowded market, pharma marketers need to be agile, creative, and tech-savvy to succeed.

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Pharma Marketing Network

DECEMBER 17, 2021

Companies are invited to reapply each year to be evaluated based on how their policies, actions, and results are impacting the environment, ethics, labor and human rights, and sustainable procurement. Company policies, like the code of ethical conduct, are examples of governance that typically stem from the corporate level.

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Pharma Marketing Network

OCTOBER 29, 2024

In today’s fast-paced digital world, healthcare digital marketing is no longer optional for pharma brands—it’s essential. This article explores effective strategies to help pharma marketing executives navigate the digital landscape successfully.

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Pharma Marketing Network

JANUARY 9, 2025

For pharma marketing teams, the question is no longer “What can we sell?” ” Think of pharmaceutical marketing as navigating a complex puzzle. In this article, well explore the innovative strategies that are shaping the future of pharmaceutical marketing, providing actionable insights for teams striving to stay ahead.

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Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression. Empathy is crucial in healthcare marketing.

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