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Content must follow legal and ethical requirements and be truthful, fair, and non-misleading. 3] Real-World AI and Social Media Integration Examples One example is a drug manufacturer for diabetes medications makes posts on Facebook for patients that are centered on healthy advice. Frontiers in pharmacology , 7 , 445.
Ethical Conduct: In pharma sales, ethical conduct and behavior is crucial. Ethical conduct helps maintain the company’s integrity and foster trust with HCPs and patients. Ethical marketing is essential to maintain the trust and integrity within the industry. billion settlement for its role in the opioid crisis.
Clinical innovation: using digital solutions to deliver the next wave of medicines Strategic collaborations can leverage well-developed infrastructures to develop, manufacture and commercialise medicines in new developing markets, driving a broader distribution of treatments.
With restricted access and reduced prescription of puberty blockers and hormone therapies, the impact on pharmaceutical companies manufacturing these therapies also remains unclear. There might also be ethical considerations for denying care and some subjects may also drop out of studies.
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