Pharma Marketing Network

MARCH 5, 2025

Instead: Use disease-awareness campaigns focused on education rather than direct product promotion. By optimizing bids, testing ad variations, and using ethical retargeting , pharma brands can increase ROI without regulatory risks. Google and Facebook prohibit direct targeting based on medical conditions.

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Pharma Marketing Network

JANUARY 7, 2025

From detailed product information to open dialogue about potential side effects, transparency fosters trust and credibility. Its why companies like Johnson & Johnson emphasize educational content alongside product promotions. Make sure everyone understands the legal and ethical boundaries of marketing in pharma.

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Pharma Marketing Network

JUNE 11, 2020

Questionable, because before that I had started the internet healthcare ethics movement that Dr. Kap, what was his…. And so we started this coalition, and they work with pharmaceutical companies and others to develop this code of ethics. John Mack (PG): This is a code of ethics, the code of e-Health ethics, the e-Health Code of Ethics.

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