Rep-Lite

APRIL 3, 2024

While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Ethical considerations in medical sales require constant vigilance and a commitment to putting patient well-being at the forefront of every interaction. Let’s explore!

Ethics 52

Ethics Medical sales Competition Sales 52

World of DTC Marketing

AUGUST 25, 2020

grossly misrepresented data about a therapy,” said Dr. Walid Gellad, who leads the Center for Pharmaceutical Policy and Prescribing at the University of Pittsburgh. While most of the spending is directed at drug pricing I am worried that the money could lead to more political pressure on the FDA to approve drugs.

Food and Drug Administration 188

Food and Drug Administration FDA Ethics Prescription 188

Integrity Solutions

FEBRUARY 1, 2019

As the 2019 Edelman Trust Barometer reveals, people want businesses to take the lead on key issues rather than waiting for government regulations to force them to do it. You’ll see words like “Integrity,” “Ethical” and “Client First.” Regulations mandating change are almost beside the point. Upgrade your questioning model.

Ethics 147

Ethics Sales Training Marketing 147

Pharma Marketing Network

MAY 6, 2023

While AI can be a powerful tool for creating effective marketing campaigns, it also poses significant ethical challenges. One of the main ethical concerns with using AI in pharmaceutical marketing is the potential for the technology to perpetuate biases and discrimination. AI Ethics: The Importance of Fairness.” 1) Danks, D. “AI

Ethics 52

Ethics Marketing Pharmaceutical Training 52

Copyright Clearance Center

FEBRUARY 20, 2025

Oliver Patel , AI Governance Lead at AstraZeneca , and Roanie Levy , former CEO and President of Access Copyright , will discuss building a responsible and ethical AI governance program, navigating risks, and maximizing trust and value from innovation.

Ethics 52

Ethics Government Education Management 52

Pharma Marketing Network

APRIL 2, 2025

Pharmaceutical brands like Dupixent, Keytruda, and Ozempic are leading the way with creative digital campaigns that blend patient education with dynamic storytelling. In 2025, the ability to react to these preferences in near real time is what separates leading pharma marketing teams from the rest.

Marketing 64

Marketing Pharma Sales pitches Networking 64

Impetus Digital

MARCH 6, 2025

The combination of self-directed learning and gamification can foster a greater sense of ownership, leading to enhanced engagement. Traditional learning methods, such as in-person lectures, passive reading, and even case rounds, can lead to disengagement among learners.

Education 89

Education Medical Training Healthcare 89

Pharma Marketing Network

APRIL 4, 2025

Second, referral-driven campaigns can lead to higher-quality leads. Companies must be transparent, ethical, and patient-centric to foster genuine referral activity. Equip your referral partners with the knowledge and resources they need to speak confidently and ethically about your product.

Marketing 52

Marketing Pharma Education Physicians 52

World of DTC Marketing

JANUARY 12, 2022

” The critical question is, “can buzz via influencers and social media lead to new Rx’s?” The other issue regarding influencer marketing is the ethical use of influencers. One physician on Twitter said that “while Wegovy shows promise, patients would be aware of potential side effects with long-term use.”

Marketing 192

Marketing Pharma Side effects Media 192

Evolve Your Success

FEBRUARY 28, 2023

Also, if you’re reading this episode, whether you’re trying to break in, already or a medical sales professional, or you’re leading the way, you’re going to learn something that you probably haven’t heard before. I then got a chance to lead at the director level. — Sam, how are you doing?

Sales 227

Sales Medical sales Medical Physicians 227

Integrity Solutions

JULY 20, 2021

Being honest, transparent and ethical also takes strong self-belief. And it has to be an emotional why, like saving time or money or leading to better outcomes for their customers. Instead of an aimless list of closed-end questions that lead nowhere, they can be strategic and ask open-ended questions with specific goals in mind.

Sales 304

Sales Training B2B Sales Sales goal 304

Evolve Your Success

MAY 29, 2024

Starting his career as a sales director, Chris has risen through the ranks thanks to his strong work ethic, leadership skills, and a passion for patient care. He is known for his strategic vision, ability to lead diverse teams, and commitment to personal and professional growth.

Sales 130

Sales Medical sales Medical Ethics 130

Salesforce

MARCH 1, 2021

The rollout of COVID-19 vaccination efforts highlights the importance of ethical use of technology. As we partner with these communities to develop systems for complex vaccine management, we’ve identified principles to promote the ethical use of COVID-19 vaccine tech solutions, including guidelines around the use of Vaccine Cloud.

Ethics 52

Ethics Management Distribution Specialization 52

Clarivate

OCTOBER 16, 2024

As awareness of environmental issues rises, consumers are more inclined to support companies that reflect their values and ethics. However, while many brands claim to prioritize ethical practices, such as reducing carbon footprints and using eco-friendly materials, some fall short of these promises. In fact, over 85% of U.S.

Ethics 52

Ethics Marketing Management Competition 52

Quantified

DECEMBER 2, 2024

This tool gives enablement leads and sales managers powerful insights into team performance at a glance. With these tools, leaders can have confidence that every customer interaction aligns with legal and ethical standards, reducing risk while improving sales outcomes. Now, leaders can: Track certifications and thresholds.

Training 52

Training Sales Ethics Sales Management 52

Pharma Marketing Network

FEBRUARY 27, 2025

Compliance & Ethical Marketing Navigating the regulatory landscape in pharma digital marketing is challenging. Transparency in messaging, clear disclaimers, and responsible advertising ensure that marketing efforts are both ethical and effective. The future of pharma marketing is digitalare you ready to lead the way?

Pharma 52

Pharma Marketing Prescription Education 52

Evolve Your Success

JULY 17, 2024

Sam Cooper, the senior district Sales Manager for InMode, joins us to share his remarkable journey from copier sales to becoming a leading figure in the aesthetic medical sales industry. Maintaining a healthy lifestyle and having realistic expectations are key, and Sam shares why some candidates might be turned away by surgeons.

Medical sales 130

Medical sales Sales Education Medical 130

Evolve Your Success

MAY 8, 2024

And it’s not just about the numbers—Paul and I tackle the ethical considerations and privacy implications that come with wielding such a powerful platform in the medical field. Meet the guest: Paul-Lukas Hoffschmidt is the Founder and CEO of Alpha Sophia, the leading healthcare intelligence platform for MedTech startups and SMBs.

Medical sales 130

Medical sales Sales Strategy Sales Medical 130

Integrity Solutions

OCTOBER 28, 2020

Lead and Model it: Leadership must live and practice the values, serving as role models for integrity through their actions, not just their words. Focus on building a values-driven culture, grounded in business integrity and ethics. Clarify expectations and accountabilities to act on them.

Sales 234

Sales Training Ethics Competition 234

European Pharmaceutical Review

JULY 29, 2024

Overreliance on automation can lead to complacency and blind trust in technology, leading to potential oversight of critical errors or deviations. Encouraging ethical decision making While it may be tempting to rely solely on policies and procedures to ensure compliance, ethical behaviour cannot be mandated; it must be cultivated.

Biopharma 83

Biopharma Manufacturing Ethics Competition 83

Integrity Solutions

MARCH 11, 2019

As Gallup pointed out in an article exploring the potential trust crisis many companies are facing, “Strong ethical leadership is a big part of what gives employees and customers the confidence to invest in long-term relationships with organizations.” Your employees will notice and follow your lead.

Management 203

Management Ethics Sales Sales Management 203

Integrity Solutions

DECEMBER 31, 2018

By Will Milano At Integrity Solutions we remain committed to providing insights and perspectives to our clients and partners they can apply on the job- immediately- that can help change the way they sell, coach, and lead. One way we do that is through our blog , podcast series , videos and research-based content.

Sales Management 114

Sales Management Sales Ethics Management 114

Pharmaceutical Technology

AUGUST 16, 2024

The FDA rejected the therapy after the AdCom raised efficacy and ethical concerns in Lykos’ trials of its lead pipeline drug.

Ethics 52

Ethics FDA Leads 52

Pharma Marketing Network

MARCH 26, 2025

However, in a tightly regulated industry like pharmaceuticals, every message, medium, and model must adhere to strict legal and ethical standards. One misstep can lead to warning letters, product recalls, or reputational damageespecially when AI is used to engage vulnerable populations.

Marketing 64

Marketing Pharma Government Training 64

Integrity Solutions

AUGUST 28, 2019

For example, someone with high values and ethics but a low view of what selling is will create a low commitment to activities due to a perception that selling is a manipulative or ‘sleazy’ profession that focuses on getting people to buy things they don’t need.

Training 45

Training Sales Sales Management Management 45

Pharma Marketing Network

MARCH 20, 2025

Shifting Consumer Behavior and Personalization Trends Consumer behavior in healthcare is evolving, leading to a greater focus on personalized marketing. Healthcare brands must prioritize ethical data usage and consent-based marketing, requiring additional investment in privacy-compliant technologies.

Healthcare 59

Healthcare Healthcare Pharma Marketing 59

Pharma Marketing Network

JULY 12, 2023

Ultimately, this can lead to better patient outcomes and a more sustainable pharmaceutical industry. This can lead to increased compliance with treatment regimens and better patient outcomes. This can lead to better understanding of the patient journey and more personalized treatment.

Pharmaceutical 98

Pharmaceutical Marketing Patients Healthcare Provider 98

European Pharmaceutical Review

JULY 15, 2024

These include the belief that this tool will be used for misinformation at least to some extent (96 percent), that AI will cause critical errors (84 percent), and that AI will lead to weakened critical thinking (86 percent), the findings showed.

Ethics 82

Ethics Pharmaceutical Pharma Management 82

European Pharmaceutical Review

OCTOBER 27, 2023

If achieved, this would boost the UK’s competitiveness as a leading international site for trials. A new sixty-day limit would be implemented for those conducting a trial to respond to Requests for Further Information (RFI) from the MHRA or Research Ethics Committees (RECs).

Ethics 105

Ethics Medicine Education Competition 105

Integrity Solutions

DECEMBER 13, 2019

Every sales leader is looking for that magic formula for sales success — the one that will lead to higher conversion rates, increased revenues and stronger customer loyalty. Sales organizations that are not only meeting but surpassing their annual goals are relentlessly focused on two core principles: purpose and values.

Sales 143

Sales Training Sales process Ethics 143

Pharma Marketing Network

MARCH 5, 2025

Lead Generation: Drive patient education sign-ups, HCP event registrations, and drug sample requests. A single misstepsuch as targeting the wrong audience or omitting safety disclaimers can lead to regulatory violations and ad disapprovals. The Power of Paid Search in Pharma Instant Visibility: Organic SEO takes time.

Pharma 52

Pharma Networking Medical Healthcare 52

Integrity Solutions

DECEMBER 13, 2019

Every sales leader is looking for that magic formula for sales success — the one that will lead to higher conversion rates, increased revenues and stronger customer loyalty. Sales organizations that are not only meeting but surpassing their annual goals are relentlessly focused on two core principles: purpose and values.

Sales 140

Sales Training Sales process Ethics 140

Pharma Marketing Network

MARCH 20, 2025

Frequency Capping : Overexposing users to ads can lead to fatigue. Consent-based tracking methods, such as opt-in mechanisms, help maintain ethical advertising standards. Multi-Channel Retargeting : Using platforms like search engines, social media, and programmatic ad networks expands reach and improves conversion rates.

Pharma 52

Pharma Networking Marketing Media 52

LEVO Health

JANUARY 13, 2025

Challenges and Ethical Considerations While AI offers transformative benefits in healthcare, its adoption comes with challenges that require careful navigation. Additionally, biases in algorithms can lead to inequitable care delivery, reinforcing existing disparities and impacting patient trust.

Patients 52

Patients Healthcare Healthcare Healthcare Provider 52

Integrity Solutions

FEBRUARY 27, 2023

Coaching and Its Impact on Sales Culture Ethical, customer-centric sales cultures start with trust. A better way of doing things as a sales manager is to lead with empathy, but also lead with efficacy. If you don’t have that commitment from your senior leadership, take the responsibility to lead from where you are.

Sales Management 156

Sales Management Management Sales Training 156

Close-Up CRM

JANUARY 9, 2025

This reduces the risk of misinformation and ensures ethical marketing practices. Bridging the Gap Between Sales and Marketing In the pharmaceutical industry, misalignment between sales and marketing can lead to inefficiencies and missed opportunities.

Marketing 52

Marketing Pharma CRM Sales 52

Evolve Your Success

NOVEMBER 21, 2023

Attitude, work ethic, and good judgment. How do you assess their work ethic, attitude, and judgment? You have to look at what he has done so far and what he has done to show that he has that work ethic and drive. Some of it is I try to see if they lead and steer the conversation. Is it somebody leading me somewhere?

Medical sales reps 259

Medical sales reps Medical sales Sales Medical 259