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The Role of AI in Patient Care

LEVO Health

Artificial intelligence (AI) is rapidly revolutionizing the healthcare industry, reshaping the patient experience in the process. By leveraging AI in patient care, healthcare providers can improve patient outcomes, enhance efficiency, and reduce costs all while providing a more personalized and seamless patient experience.

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What I Brought Home from the 2022 Chief Patient Officer Summit

PM360

Recently, industry and community patient advocacy pioneers came together for the Chief Patient Officer Summit. Though the title is rare, having a leader highly placed within a biopharmaceutical company solely responsible for integrating patient perspectives is no longer Pollyanna. That was 2014. Succeeding Internally.

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What Is Pharma Marketing in 2025?

PM360

Unlike previous years where five to seven trends were examined, the 2025 report narrowed its focus to three that matter most and will make the most impact across the pharma landscape this year: applied AI, the Direct-to-Patient (DTP) model, as well as globalization and health equity. insured-only thinking remains surprising.

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Integrating Ethics Into Vaccine Management Software — Lessons From the Field

Salesforce

The rollout of COVID-19 vaccination efforts highlights the importance of ethical use of technology. When it comes to patient and community safety, the concern goes beyond ensuring adequate supply or appropriate scheduling tools. Yoav Schlesinger contributed reporting to this article.

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My Truth as a Pharmaceutical Sales Rep: Debunking the Misconception of Pushing Only Profitable Products

Contrarian Sales Techniques

As a pharmaceutical sales representative, I have often come across the misconception that my job is solely about pushing the most profitable products , regardless of whether they are the best treatment option for the patient. As a pharmaceutical sales representative, I am bound by strict ethical guidelines and regulations.

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6 Important Messages When Marketing Healthcare to Gen Z

PM360

Within the next few years, Gen Zers will stop qualifying for health insurance coverage through their parents and will become more independent, financially and otherwise. They care that the products and services they use are inclusive, sensitive, and ethical, and will lean toward messaging that reflects those qualities.

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The 5 Best Pharmaceutical Sales Training Programs

MedReps

They’ll also teach you about insurance coverage which is vital to selling any medicine. The University of Texas at San Antonio (UTSA) – offers its 100% online Pharmaceutical Representative Certification (PRC) program, which teaches medical terminology, pharma ethics, and presentation skills. Other Training Programs.