Pharma Marketing Network

OCTOBER 7, 2023

As this trend increases, it is important to consider the ethical considerations and best practices for successful influencer marketing in the pharmaceutical industry. Ethical Considerations When working with influencers in the pharmaceutical industry, it is important to consider the ethical implications of the partnership.

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Rep-Lite

APRIL 3, 2024

While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Ethical considerations in medical sales require constant vigilance and a commitment to putting patient well-being at the forefront of every interaction. Let’s explore!

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Contrarian Sales Techniques

OCTOBER 9, 2024

But, with all that power, you and I need to pause and think about the ethical side of things. We’re in healthcare, and that means dealing with sensitive information and high stakes. Let’s break down some of the key ethical considerations you and I should keep in mind when using AI in medical sales.

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Integrity Solutions

FEBRUARY 1, 2019

That’s largely because training has focused on awareness-building and giving advisors information about what they should be saying and should be doing. You’ll see words like “Integrity,” “Ethical” and “Client First.” Change behavior; don’t just give information. Upgrade your questioning model.

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Pharma Marketing Network

MAY 6, 2023

While AI can be a powerful tool for creating effective marketing campaigns, it also poses significant ethical challenges. One of the main ethical concerns with using AI in pharmaceutical marketing is the potential for the technology to perpetuate biases and discrimination. AI Ethics: The Importance of Fairness.” 1) Danks, D. “AI

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Pharma Marketing Network

NOVEMBER 23, 2024

Pre-launch research helps identify potential barriers, while post-launch studies inform ongoing strategies. Ethical Considerations in Pharma Marketing With great data comes great responsibility. Ethical marketing is essential in maintaining trust.

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Eversana Intouch

JANUARY 28, 2025

Applied AI Although AI promises a great return on investment, the pharma industry has been slow to adopt it due to ethical, regulatory, and compliance hurdles. By focusing on the needs and experiences of patients, marketers can create campaigns that not only inform but also inspire and empower.

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Clarivate

JULY 21, 2022

If the research is used to inform policy decisions around, food safety and public health, for example, then misleading and false research can risk people’s lives. Ethical publishing: an introductory course. Share your knowledge around research ethics with your peers, for example by presenting a seminar at your institution.

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Pharma Marketing Network

JULY 27, 2023

Consider developing mobile applications or online platforms that provide easy access to medical literature, drug information, and dosing calculators. Compliance and Ethical Transparency: Adhering to high ethical standards is paramount in the healthcare industry. Transparency is also key.

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Salesforce

MARCH 1, 2021

The rollout of COVID-19 vaccination efforts highlights the importance of ethical use of technology. As we partner with these communities to develop systems for complex vaccine management, we’ve identified principles to promote the ethical use of COVID-19 vaccine tech solutions, including guidelines around the use of Vaccine Cloud.

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European Pharmaceutical Review

NOVEMBER 28, 2022

FACILITATE , (FrAmework for ClInicaL trIal participants’ daTA reutilisation for a fully Transparent and Ethical ecosystem) is a patient-driven legal framework that intends to help return clinical trial data to study participants, ready for re-use in further research or healthcare practice.

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Pharmaceutical Representative Training

MARCH 17, 2025

Content must follow legal and ethical requirements and be truthful, fair, and non-misleading. This issue can be prevented by combining diverse information from different teams into a single, straightforward outcome by using data unification tools and platforms.

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European Pharmaceutical Review

MAY 4, 2023

The European Medicines Agency (EMA) has opened a public consultation to review the transparency rules for information submitted through the EU Clinical Trials Information System ( CTIS ). However, they will not lower protection of personal data and commercially confidential information.

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Pharma Marketing Network

MARCH 20, 2025

Patients and healthcare providers are more reliant on online information than ever before. This means companies must invest in compliance-driven advertising strategies while ensuring their campaigns remain engaging and informative. First, the post-pandemic landscape has reinforced the importance of digital engagement.

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Clarivate

OCTOBER 16, 2024

As awareness of environmental issues rises, consumers are more inclined to support companies that reflect their values and ethics. However, while many brands claim to prioritize ethical practices, such as reducing carbon footprints and using eco-friendly materials, some fall short of these promises. In fact, over 85% of U.S.

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European Pharmaceutical Review

JULY 12, 2022

Be open in informing about companies’ stances regarding environmental, social, and governance (ESG) issues,” stated the National bleeding-disorders patient group of Switzerland. According to the 2021 PatientView survey , patient groups feel that pharma companies could do much more to communicate their ESG strategies.

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Pharma Marketing Network

APRIL 4, 2025

Companies must be transparent, ethical, and patient-centric to foster genuine referral activity. Develop materials that educate them about the product and provide compliant ways to share that information. Equip your referral partners with the knowledge and resources they need to speak confidently and ethically about your product.

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Pharma Marketing Network

MARCH 13, 2025

Automate personalized email campaigns to HCPs with relevant drug information. Providing adverse effect information. Ethical AI principles for fair and unbiased marketing. AI-driven ad targeting with ethical marketing considerations. For example, AI can: Analyze patient data to recommend relevant treatments.

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Pharma Marketing Network

FEBRUARY 27, 2025

Content Marketing: Educate, Dont Just Sell Patients and HCPs are constantly searching for medical information. Compliance & Ethical Marketing Navigating the regulatory landscape in pharma digital marketing is challenging. Heres how to make sure your brand stands out: 1. What role does SEO play in pharma marketing?

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European Pharmaceutical Review

JULY 29, 2024

By incorporating flexibility into process design, you can empower employees to make informed decisions in real time, respond swiftly to unexpected challenges and optimise workflows for maximum efficiency. Empowering ethical leadership Leaders set the tone for the organisation and their actions speak louder than words.

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PM360

JANUARY 24, 2025

Powered by natural language processing (NLP) and machine learning, AI can rapidly sift through reams of clinical trial data or thousands of congress abstracts, distilling the information into concise, actionable insights that highlight emerging trends, inform strategies, and shape communication.

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Integrity Solutions

OCTOBER 28, 2020

They don’t have to come to you for product information, and they’re certainly not looking to be “sold to.” Focus on building a values-driven culture, grounded in business integrity and ethics. This is critical, especially for those working in sales and service roles. It just might be your most important competitive advantage.

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Copyright Clearance Center

JULY 16, 2024

For AI to advance ethically and in a sustainable manner, it is essential to both protect authors and publishers from infringement and incentivize them to participate,” said Maria Pallante, President and CEO, Association of American Publishers.

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Infuse Medical

APRIL 5, 2024

Sales enablement is a multifaceted approach to equipping sales teams with the resources, tools, and information necessary to engage with prospects and close deals effectively. The Data Behind Sales Enablement Data plays a central role in informing and guiding sales enablement strategies. What is Sales Enablement?

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Close-Up CRM

JANUARY 9, 2025

The landscape has evolved, driven by informed stakeholders, tighter compliance regulations, and the demand for more personalized interactions. Stay Compliant : Track every interaction and ensure it meets regulatory standards, from promotional activities to information dissemination.

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World of DTC Marketing

AUGUST 8, 2021

After she read some of the posts, she said, “wow, you seem to be really down on our industry” I responded from the heart, telling her that I had seen a focus on financial metrics over the last four or five years rather than reaching out to people who are desperate for clear, credible health information.

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European Pharmaceutical Review

OCTOBER 27, 2023

Regulatory pragmatism for clinical trials Mansfield noted that the The Future Clinical Trials Bill will include the introduction of a standard combined MHRA and Research Ethics Committee (REC) review of applications within thirty days after validation, significantly shortening timelines set out in law, compared to current EU regulation.

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Pharma Marketing Network

OCTOBER 14, 2023

With the increasing use of digital technology, companies now have access to a wealth of personal information. Companies must ensure that they are using customers’ data in an ethical and legal manner. Privacy Challenges The use of targeted ads has the potential to infringe on users’ privacy.

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Rep-Lite

MAY 28, 2024

Compliance in medical sales encompasses a range of legal, ethical, and industry-specific requirements aimed at protecting patient safety, ensuring product quality, and maintaining integrity in sales practices. Foster a Culture of Ethics and Integrity: Cultivate a culture of ethics, integrity, and accountability within your sales team.

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Pharma Marketing Network

MARCH 6, 2025

The way HCPs, patients, and caregivers seek information has changed. Patient Education Instagram, Facebook, and TikTok help spread disease awareness and medication safety information. By prioritizing compliance, transparency, and ethical advertising , pharma brands can build credibility while avoiding legal pitfalls.

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LEVO Health

JANUARY 13, 2025

By delivering timely information and support, virtual health assistants create a more inclusive and patient-centered healthcare environment. Challenges and Ethical Considerations While AI offers transformative benefits in healthcare, its adoption comes with challenges that require careful navigation.

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Infuse Medical

SEPTEMBER 9, 2024

It helps students to retain the information in a better, improved manner. Normally, students can make mistakes during practice sessions, and this technology helps to learn and improve their skills These extensively meet the specific needs of each student by providing accurate and relevant information.

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Referral MD

SEPTEMBER 24, 2024

AI Basics Artificial Intelligence chatbots provide immediate information to questions typed into a search box. Patients can schedule appointments, request prescription refills, receive reminders , and access simple health information. How are AI chatbots improving patient engagement and healthcare today?

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Infuse Medical

APRIL 5, 2024

Importance of Patient Education Patient education plays a vital role in healthcare by empowering individuals to make informed decisions about their health and treatment options. Well-informed patients are more likely to adhere to treatment plans, manage chronic conditions effectively, and experience better health outcomes overall.

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Pharma Marketing Network

DECEMBER 31, 2024

Follow FDA guidelines on advertising to ensure your messaging is accurate and ethical. Monitor Industry Trends Stay informed about market trends like the rise of telehealth, personalized medicine, and value-based care. Ensure Regulatory Compliance Navigating regulations can feel daunting, but its crucial.

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Pharma Marketing Network

DECEMBER 4, 2024

By harnessing real-world evidence (RWE) and electronic health records (EHR), companies can make informed decisions. Adhering to guidelines from the FDA and other governing bodies ensures that campaigns remain effective without crossing ethical boundaries. Data-Driven Decision Making Data is the lifeblood of effective pharma marketing.

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Pharma Marketing Network

JULY 12, 2023

PGC can be a valuable source of information for other patients, and it can also help pharmaceutical companies to better understand the needs and concerns of their target audience. This information can then be used to create marketing messages that are more relevant and persuasive. One way is to use patient-generated content (PGC).

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