Pharma Marketing Network

JULY 27, 2023

Developing strong and meaningful relationships with Healthcare Professionals (HCPs) is vital for healthcare organizations, pharmaceutical companies, and medical device manufacturers alike. This could include access to educational resources, evidence-based studies, or training opportunities. Transparency is also key.

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Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Contrarian Sales Techniques

JULY 7, 2023

Introduction: Importance of Quality Training As a seasoned sales professional, let me tell you - training isn't just beneficial in the medical field, it's crucial. Today, I want to bring you into the world of medical device sales training programs and their indispensable value. It's not just about structured training programs.

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Healthcare Success

MARCH 6, 2024

Whether you run a multilocation healthcare organization, hospital, or health system, understanding the distinction between search engine optimization (SEO) vs. search engine marketing (SEM)—and how each distinctly helps your business—is important for several reasons. Let’s begin by defining healthcare SEO and healthcare SEM.

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Rep-Lite

MAY 29, 2024

In today’s dynamic medical industry, the role of sales training is more crucial than ever. Medical sales training plays a pivotal role in preparing medical sales representatives for success. Encourage active participation, collaboration, and feedback during training sessions to reinforce key concepts and skills.

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Infuse Medical

SEPTEMBER 9, 2024

The healthcare industry today stands as the first and the most crucial one among other sectors. The development and innovations for healthcare services are unlimited. Implementing emerging technologies for the future of medical training is most welcome. Medical training will be implemented via VR and emerging technologies.

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Pharma Marketing Network

MAY 6, 2023

While AI can be a powerful tool for creating effective marketing campaigns, it also poses significant ethical challenges. One of the main ethical concerns with using AI in pharmaceutical marketing is the potential for the technology to perpetuate biases and discrimination. AI Ethics: The Importance of Fairness.” 1) Danks, D. “AI

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MedCity News

JANUARY 30, 2024

Artificial intelligence (AI) is rapidly transforming the healthcare industry, with its ability to process and analyze vast amounts of data. The algorithm was trained on over 42,000 CT scans and can identify the specific type of lung cancer. Even just a year ago, we couldn’t fathom a cure for cancer. Now, we can.

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Healthcare Success

JULY 1, 2024

As societal norms shift and conversations become more open, healthcare organizations must recognize the need to engage with sensitive healthcare topics to better serve their communities. But how can healthcare organizations ensure their campaigns are successful and engage the right audiences?

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Infuse Medical

MAY 2, 2024

On the other hand, traditional training methods encompass conventional approaches to education and skill development, relying on face-to-face interactions and tangible resources. Similarly, traditional training methods have evolved with the integration of digital tools and online platforms, enhancing accessibility and scalability.

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Pharma Marketing Network

DECEMBER 17, 2021

Companies are invited to reapply each year to be evaluated based on how their policies, actions, and results are impacting the environment, ethics, labor and human rights, and sustainable procurement. Company policies, like the code of ethical conduct, are examples of governance that typically stem from the corporate level.

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Impetus Digital

JUNE 17, 2024

These days, medical education and training programs are all about customization, personalization, and innovation. Virtual & Augmented Reality Kicking off the top 10, virtual reality (VR) and augmented reality (AR) are two increasingly used tools for anatomy education and surgical training , offering immersive learning experiences.

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Nixon Gwilt Law

APRIL 22, 2024

That said, the flurry of regulatory policymaking and legislation, congressional hearings and inquiries, and industry stakeholder organization around the development and deployment of healthcare AI portends major developments in the coming years. HIPAA is the pantheon of healthcare data privacy regulation in the U.S. HIPAA What is it?

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Nixon Gwilt Law

APRIL 22, 2024

That said, the flurry of regulatory policymaking and legislation, congressional hearings and inquiries, and industry stakeholder organization around the development and deployment of healthcare AI portends major developments in the coming years. HIPAA is the pantheon of healthcare data privacy regulation in the U.S. HIPAA What is it?

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Healthcare Success

NOVEMBER 1, 2024

Our Senior Marketing Strategist, Kathy Gaughran, recently shared invaluable insights at the 2024 Mental Health Marketing (MHM) conference about how to reach consumers during their healthcare journey. Centralized, well-trained, and empathetic call centers can drastically improve patient experience and satisfaction.

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Nixon Gwilt Law

NOVEMBER 16, 2023

How hot is generative AI in healthcare innovation right now? While that might be a slight exaggeration, you can confidently bet that generative AI will revolutionize healthcare—and it won’t take long. Once trained, this model can analyze new scans and determine if they show signs of malignancy.

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Healthcare Success

SEPTEMBER 6, 2024

As a healthcare organization, you already prioritize ethical practices and HIPAA compliance due to the nature of your business. Here’s everything you need to know about the ruling, its impact on healthcare marketing, and how to ensure you’re in compliance before it goes into effect on October 13, 2024.

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European Pharmaceutical Review

MARCH 12, 2024

This involves keeping accurate and up-to-date records, documenting any deviations and corrective actions, and providing sufficient training to employees on GDP standards. Training and education. This involves providing continuous training and education to all employees at every level. Implement quality management systems.

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PM360

NOVEMBER 27, 2023

Continuing medical education (CME) is a top priority for healthcare providers in order to maintain their medical licensure, broaden and update their clinical knowledge, hone their skills, feed their curiosity, and ensure patients receive the best care and outcomes. In fact, commercial support accounted for 26% of CME funding in 2022.

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Nixon Gwilt Law

MAY 17, 2024

ATA Nexus 2024: 4 Game-Changing Takeaways for Healthcare Innovators The ATA Nexus 2024 Conference , one of the largest gatherings of virtual healthcare experts and thought leaders, just took place in Phoenix last week. Our 4 Game-Changing Takeaways for Healthcare Innovators 1. If you weren’t able to attend… what did you miss?

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Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. Read the complete POV AI Trends on Current and Future Healthcare (Parts One and Two) here.

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Nixon Gwilt Law

MAY 17, 2024

ATA Nexus 2024: 4 Game-Changing Takeaways for Healthcare Innovators The ATA Nexus 2024 Conference , one of the largest gatherings of virtual healthcare experts and thought leaders, just took place in Phoenix last week. Our 4 Game-Changing Takeaways for Healthcare Innovators 1. If you weren’t able to attend… what did you miss?

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Pharmaceutical Technology

JUNE 15, 2023

Two of the biggest challenges facing healthcare R&D are the sheer volume of data and the unique characteristics of every person’s health. Learn more about the role of AI in drug development and how healthcare researchers are using it to shake up the field. Artificial intelligence (AI) and other technologies offer a way forward.

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Clarify Health

JULY 25, 2023

Historically, the healthcare field hasn’t exactly been at the forefront of adopting the latest technology — but things have gotten a lot better over the past decade. For example, healthcare stakeholders now widely acknowledge AI’s pivotal role in the industry.

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Rep-Lite

APRIL 4, 2024

Sales representatives play a crucial role in connecting healthcare facilities with innovative technologies that improve patient care. While the rewards can be significant, carving a successful path in this field requires a unique blend of technical knowledge, interpersonal skills, and a commitment to ethical practices.

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Rep-Lite

FEBRUARY 28, 2024

Role of Advanced Certifications in Medical Sales Advanced certifications play a multifaceted role in medical sales, offering enhanced expertise, credibility, and trust, a competitive advantage, adherence to compliance and ethical standards, career advancement opportunities, and a commitment to continuous professional development.

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Pharmaceutical Representative Training

JUNE 22, 2024

Ethical Conduct: In pharma sales, ethical conduct and behavior is crucial. Ethical conduct helps maintain the company’s integrity and foster trust with HCPs and patients. Ethical marketing is essential to maintain the trust and integrity within the industry. Department of Justice, 2020).

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Clarify Health

JULY 20, 2023

Healthcare stakeholders from all corners of the industry agree that artificial intelligence (AI) will play a pivotal role in transforming our sector. How payers are leveraging AI More and more healthcare payers are using AI to automate claims processing and management.

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Pharma Marketing Network

JULY 26, 2023

As new healthcare challenges arise and the pharmaceutical landscape evolves, the FDA may be allocating its resources to focus on other pressing issues, such as drug approvals, monitoring emerging health threats, and enhancing drug safety. The post Why Is FDA Issuing Fewer Marketing Violation Letters?

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Pharma Marketing Network

SEPTEMBER 6, 2023

This summer, we started a research series on Current and Future AI Trends in Healthcare, where we surveyed over 150 physicians, and conducted both qualitative and quantitative research with pharma industry members from 20 different companies. Read the complete POV AI Trends on Current and Future Healthcare (Parts One and Two) here.

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Rep-Lite

MAY 10, 2024

Technological Advancements in Healthcare Sales Technological advancements have been reshaping the landscape of healthcare sales, bringing forth a new era of innovation and efficiency. The rise of telehealth is altering the way healthcare is delivered, and medical sales are following suit.

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PM360

JUNE 24, 2024

But the role of AI in healthcare will go beyond this. healthcare, with its 17% share of GDP, is “the most disruptable industry in the world,” and “the first big carcass that AI is going to start to feed on.” Efficiencies with AI As for healthcare marketers, there are a number of ways AI is starting to optimize our workflows.

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Contrarian Sales Techniques

JANUARY 24, 2023

As a pharmaceutical sales representative, I am bound by strict ethical guidelines and regulations. I am trained and educated on the products I represent, including the best treatment options for patients. I am prohibited from promoting off-label use of a product or providing any false or misleading information.

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PM360

OCTOBER 13, 2023

The metaverse, when integrated with recent advancements such as generative AI, can help life sciences marketers engage with healthcare professionals, patients, and caregivers in a richer, better way, leading to a more human-centric experience. Sales training is another area ripe for innovation. how to handle emotional circumstances).

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PM360

APRIL 22, 2024

In this context, we shouldn’t just think of the Sacklers and Shkrelis and Holmeses of the world, who coupled regulatory noncompliance with lamentable ethical failures. No training in the world can make up for a lack of the security and automation features that make regulatory compliance even possible. Likely not.

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Rep-Lite

APRIL 5, 2024

Medical sales associates play a vital role in the healthcare ecosystem. They act as a bridge between innovative medical products and technologies and the healthcare professionals who utilize them to improve patient care. This includes adhering to industry standards, product labeling guidelines, and ethical sales practices.

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Rep-Lite

JANUARY 25, 2024

Clinical recruiters are specialized professionals within the healthcare industry, dedicated to filling vacancies in roles directly related to patient care or clinical research. Physician training initiatives emerged in the 1750s and 60s, initially lacking substantial regulation.

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