Remove Ethics Remove Healthcare Remove Specialization
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Why Healthcare is Seeing an Increase in 2025 Ad Budgeting

Pharma Marketing Network

Introduction The healthcare industry is undergoing a significant transformation, and ad budgeting is at the center of this shift. But what is driving this surge in healthcare ad spend? These drivers are reshaping how pharma companies and healthcare organizations allocate their marketing funds.

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How Artificial Intelligence Could Be the Ultimate Weapon Against Cancer

MedCity News

Artificial intelligence (AI) is rapidly transforming the healthcare industry, with its ability to process and analyze vast amounts of data. However, cancer datasets can be challenging to obtain, as they often contain sensitive patient information and require rigorous ethical and privacy considerations. Now, we can.

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Which Social Media Analytics Matter Most in Pharma Marketing

Pharma Marketing Network

These insights help pharma marketers understand how content performs, what resonates with healthcare professionals (HCPs) and patients, and where adjustments are needed. For advanced social media advertising solutions, platforms like eHealthCare Solutions offer specialized tools for reaching HCPs and targeted pharma audiences.

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Mastering Medical Proficiency: Crafting Competency-Based Training Programs in Healthcare

Infuse Medical

The demand for highly qualified individuals is never stronger in the fast-paced and always changing environment of healthcare. Competency-based training healthcare is a novel method emphasizing on the acquisition of the exact skills and information required for healthcare professionals to perform in their positions.

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Pharma Ad Retargeting Basics

Pharma Marketing Network

Introduction The pharmaceutical industry faces unique challenges in digital marketing, especially when it comes to reaching healthcare professionals (HCPs) and patients effectively. Due to long decision-making cycles in healthcare, repeated exposure through retargeting helps reinforce brand awareness and engagement.

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The Impact of AI in Healthcare

PM360

AI-driven healthcare is making its way into our lives and with it comes positive changes Imagine a world where my AI emails your AI and they join forces to schedule our coffee chat. Welcome to the future, where AI in healthcare marketing isn’t just a concept— it’s the new normal.

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Sorry.COVID treatment data may not be reliable

World of DTC Marketing

Despite what the media portrays drug companies understand that new prescription drugs need to be “safe and effective” Ethical companies don’t manipulate or withhold data although there have been cases of lack of data transparency in ongoing clinical trials. Our healthcare system relies on every element working together.