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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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6 Important Messages When Marketing Healthcare to Gen Z

PM360

A new generation is coming of age, which is big news for healthcare marketers. Members of Generation Z, currently in their teens and early 20s, will soon be taking charge of their own healthcare for the first time in their lives. population and have more than $140 billion in collective spending power.

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The Role of AI in Patient Care

LEVO Health

Artificial intelligence (AI) is rapidly revolutionizing the healthcare industry, reshaping the patient experience in the process. By leveraging AI in patient care, healthcare providers can improve patient outcomes, enhance efficiency, and reduce costs all while providing a more personalized and seamless patient experience.

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Healthcare Marketing Trends in 2024: How to StayAhead

Healthcare Success

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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SEO vs. SEM for Healthcare: The Difference Explained

Healthcare Success

Whether you run a multilocation healthcare organization, hospital, or health system, understanding the distinction between search engine optimization (SEO) vs. search engine marketing (SEM)—and how each distinctly helps your business—is important for several reasons. Let’s begin by defining healthcare SEO and healthcare SEM.

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What Is Geofencing, and How it’s Used in Healthcare?

Healthcare Success

Today’s healthcare consumers expect high-quality options close to where they live or work. And healthcare marketers are always looking for the most cost-effective channels to reach them. What’s more, healthcare businesses can also target consumers and providers in and around their competitors. What is Geofencing?

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What Is Pharma Marketing in 2025?

PM360

Globalization and health equity: Healthcare is global, and patients are diverse. insured-only thinking remains surprising. Integrating AI into marketing processes means considering ethical, regulatory, and compliance issues such as access, inherent bias, privacy, and transparency. But the extent to which brands still have U.S.-insured-only