Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

Healthcare 73

Healthcare Healthcare Marketing Healthcare Provider 73

Healthcare Success

MARCH 6, 2024

Whether you run a multilocation healthcare organization, hospital, or health system, understanding the distinction between search engine optimization (SEO) vs. search engine marketing (SEM)—and how each distinctly helps your business—is important for several reasons. Let’s begin by defining healthcare SEO and healthcare SEM.

Healthcare 68

Healthcare Healthcare Engineering Marketing 68

Healthcare Success

OCTOBER 18, 2022

Today’s healthcare consumers expect high-quality options close to where they live or work. And healthcare marketers are always looking for the most cost-effective channels to reach them. What’s more, healthcare businesses can also target consumers and providers in and around their competitors. What is Geofencing?

Healthcare 59

Healthcare Healthcare Marketing Specialization 59

PM360

JANUARY 24, 2025

Globalization and health equity: Healthcare is global, and patients are diverse. insured-only thinking remains surprising. Integrating AI into marketing processes means considering ethical, regulatory, and compliance issues such as access, inherent bias, privacy, and transparency. But the extent to which brands still have U.S.-insured-only

Marketing 52

Marketing Pharma Healthcare Healthcare 52

Clarify Health

JULY 20, 2023

Healthcare stakeholders from all corners of the industry agree that artificial intelligence (AI) will play a pivotal role in transforming our sector. How payers are leveraging AI More and more healthcare payers are using AI to automate claims processing and management.

Healthcare 52

Healthcare Healthcare Insurance Ethics 52

Nixon Gwilt Law

APRIL 22, 2024

That said, the flurry of regulatory policymaking and legislation, congressional hearings and inquiries, and industry stakeholder organization around the development and deployment of healthcare AI portends major developments in the coming years. HIPAA is the pantheon of healthcare data privacy regulation in the U.S. HIPAA What is it?

Healthcare 52

Healthcare Healthcare Training Food and Drug Administration 52

Nixon Gwilt Law

APRIL 22, 2024

That said, the flurry of regulatory policymaking and legislation, congressional hearings and inquiries, and industry stakeholder organization around the development and deployment of healthcare AI portends major developments in the coming years. HIPAA is the pantheon of healthcare data privacy regulation in the U.S. HIPAA What is it?

Healthcare 52

Healthcare Healthcare Training Food and Drug Administration 52

PM360

DECEMBER 14, 2023

Traditional approaches to mitigating cyber events—even ones that have been successfully implemented on behalf of other sectors—are falling short of the vulnerabilities being created by criminals in the healthcare field. Data breaches in the healthcare industry come at a high price with the average healthcare data breach costing $10.93

Healthcare 52

Healthcare Healthcare Marketing Ethics 52

Contrarian Sales Techniques

JANUARY 24, 2023

As a pharmaceutical sales representative, I am bound by strict ethical guidelines and regulations. My primary focus is to ensure that the healthcare providers I work with have the necessary information to make informed decisions about the products they prescribe to their patients.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Ethics 52

pharmaphorum

JANUARY 18, 2023

Too often, researchers, ethics boards, and other stakeholders take a binary position that either all participants want to know, or information should not be returned to participants at all. We have a great opportunity to rebuild healthcare to be more personalised and preventative, but the framework has to be right from the start.

Medicine 97

Medicine Ethics Healthcare Healthcare 97

Nixon Gwilt Law

DECEMBER 16, 2021

What can Healthcare and Life Sciences businesses and investors anticipate for the healthcare industry in 2022? We asked our team five direct questions about innovations in healthcare, life sciences, and digital health in the coming year: What healthcare trends or opportunities are you most excited about?

Healthcare 52

Healthcare Healthcare Food and Drug Administration FDA 52

Contrarian Sales Techniques

FEBRUARY 21, 2023

Pharmaceutical sales representatives play a crucial role in the healthcare industry , even though they cannot provide direct advice on medicines or medical devices. While they may not be directly involved in patient care, they play an important role in promoting and educating healthcare providers about the latest treatments and technologies.

Pharma sales reps 40

Pharma sales reps Sales Pharma Healthcare Provider 40

Eversana Intouch

DECEMBER 13, 2024

We must ensure our messaging is tailored to apply and resonate across cultures, languages, regulations and healthcare systems. Correspondingly, pharmaceutical manufacturers spend exponentially more on marketing healthcare, including more than $6 billion annually on direct-to-consumer advertising. Sometimes, its geographically driven.

Marketing 52

Marketing Manufacturing Healthcare Healthcare 52

Impetus Digital

DECEMBER 5, 2022

The healthcare industry is embracing digital health technologies to improve patient care and outcomes. A recent study found that nearly 65% of healthcare organizations have experienced a data breach in the past year, with the average cost of a data breach for a healthcare organization being $6.5

Healthcare 77

Healthcare Healthcare Medical Electronics 77

PM360

AUGUST 29, 2022

In the context of the dueling, incongruous dynamics of patient empowerment, cost-sharing, and indisputable disparities, it’s strategic, ethical, and intuitive. That’s a heavy burden to take on, especially within a flawed healthcare system. Several speakers referenced this role as the “conscience of the company.”

Patients 98

Patients Ethics Insurance Recruitment 98

Contrarian Sales Techniques

OCTOBER 19, 2024

Sidenote: Ethical Considerations When Using AI in Medical Sales As AI becomes more integrated into the medical sales industry, it’s crucial to understand the ethical implications that come with it. And Our All Time Favorite: Healthcare & Pharmaceuticals Let’s touch a bit on healthcare in the Budget 2025. And get this.

Medical sales 52

Medical sales Medical sales reps Government Ethics 52

Rep-Lite

DECEMBER 26, 2023

Recruiting medical staff, including non-clinical roles such as device equipment specialists, department managers, or medical sales representatives, involves several complexities due to the unique nature of the healthcare industry. Regulatory Compliance: The healthcare industry is highly regulated. Read FAQs for further clarity!

Medical sales 52

Medical sales Recruitment Medical Sales 52

Medico Reach

JULY 21, 2024

Physician groups are usually smaller than healthcare organizations and prefer to focus on a single specialty. They provide personalized care and are integral to the healthcare team. The company offers transplantation, neurosurgery, psychiatry, orthopedics, sports medicine and insurance services.

Physicians 52

Physicians Healthcare Healthcare Networking 52

PM360

JUNE 16, 2023

Related challenges exist for other healthcare stakeholders. Can insurers establish their burden of disease if it is difficult to identify? This revolution in the application of data and analytics to increase healthcare effectiveness and to increase clinical trial participation for rare disease patients requires sufficient data.

Patients 52

Patients Healthcare Healthcare Electronics 52

Medico Reach

JANUARY 7, 2025

Additionally, an integrated billing system is necessary as it ensures efficient financial operations, from generating invoices and processing insurance claims to managing payments and tracking revenue cycles, giving you a sense of security and control. This collaboration is not just a suggestion but a necessity in providing the best care.

Healthcare 52

Healthcare Healthcare Marketing Education 52

Rep-Lite

SEPTEMBER 21, 2024

A strong medical sales team is essential for success in the healthcare industry. These teams not only drive product sales but also build lasting relationships with healthcare professionals, helping deliver innovative medical solutions to those who need them most. Network with healthcare professionals.

Medical sales 52

Medical sales Sales Medical Medical sales reps 52

Healthcare Success

AUGUST 8, 2022

This series is a comprehensive playbook for healthcare businesses, device and supply companies, SaaS, or anyone who wants to market their products and services directly to doctors (physicians, surgeons, and other healthcare professionals). pharmaceutical, medical device, healthcare insurance, etc.) Webinars 55.8%

Doctors 52

Doctors Marketing Education Healthcare 52

Nixon Gwilt Law

SEPTEMBER 5, 2024

A well-rounded team with diverse expertise in technology, healthcare, and business development can give investors confidence in your ability to execute on your vision. Craft a Clear and Compelling Narrative Your pitch should articulate the problem you’re solving, why your solution is unique, and how it will change the landscape of healthcare.

Government 52

Government Healthcare Healthcare Marketing 52

Nixon Gwilt Law

SEPTEMBER 5, 2024

A well-rounded team with diverse expertise in technology, healthcare, and business development can give investors confidence in your ability to execute on your vision. Craft a Clear and Compelling Narrative Your pitch should articulate the problem you’re solving, why your solution is unique, and how it will change the landscape of healthcare.

Government 52

Government Healthcare Healthcare Marketing 52

PM360

AUGUST 7, 2024

The Impact of Generative AI on Drug Development, Healthcare, and Patients You can’t swing a bat today without hitting something with “AI” tacked onto it. And with all participants receiving the active treatment, the ethical concerns about withholding treatment from a control group evaporate. So where does generative AI come in?

Patients 52

Patients Side effects Training Management 52

Evolve Your Success

AUGUST 23, 2022

Just because they sell within the healthcare industry does not mean they can be lumped into one thing. For example, we’ve had a lot of success with home healthcare reps. We can have a lot of fun, make a lot of money and success but do it legally and ethically. Give us some context. They are the big man on campus.

Sales 130

Sales Medical sales Doctors Medical 130

Contrarian Sales Techniques

FEBRUARY 29, 2024

Benefit packages may be less comprehensive : Compared to experienced or permanent positions, entry-level roles might offer fewer benefits, like paid time off or health insurance. This will demonstrate your commitment to ethical and responsible sales.

Sales 52

Sales Pharmaceutical Sales Pharma Networking 52

Healthcare Success

NOVEMBER 25, 2024

How are Integrated Delivery Networks (IDNs) shaping the future of healthcare, and what role—if any—does value-based care still play? We also explore the rising influence of AI in improving healthcare efficiency. If you’re a healthcare leader seeking insights to navigate these complex changes, you won’t want to miss this podcast.

Healthcare 59

Healthcare Healthcare Doctors Physicians 59

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. I appreciate companies that are ethical, stable, financially transparent, and who have their potential customers’ best interests at stake. Rishi Kadiwar.

Patients 59

Patients Pharma Education Media 59

PM360

SEPTEMBER 7, 2023

PM360 asked experts in delivering optimal patient experiences how the industry can better understand what patients need and what is likely to be the biggest change to how patients experience healthcare in the coming years. Erika Kenney The patient experience goes beyond the boundaries of healthcare settings.

Patients 105

Patients Healthcare Healthcare Marketing 105

Penrod

JULY 9, 2024

Google’s Policy Restrictions on Healthcare Advertising Google’s internal rules heavily restrict healthcare players like pharmaceutical manufacturers. The search engine imposes strict policies to ensure that health-related ads are accurate, ethical, and compliant with legal standards.

Pharmaceutical manufacturing 52

Pharmaceutical manufacturing Prescription Manufacturing Medical 52

Pharmaceutical Technology

MAY 4, 2023

In April 2023, Washington State Senate passed the My Health, My Data Act designed to protect the “independence and dignity of individuals when making healthcare decisions.” To give healthcare providers the opportunity to focus on building patient trust, the Cassie CMP software provides full HIPAA and GDPR compliance.

Healthcare 52

Healthcare Healthcare Healthcare Provider Government 52

Clarify Health

MAY 10, 2022

The Clarify Health Institute will be a trusted source of knowledge on the quality and efficiency of US healthcare and a driver of transparency across the industry. Our resolve to become the go-to resource for healthcare research and insights further solidifies Clarify’s rising authority within the market.”.

Healthcare 59

Healthcare Healthcare Ethics Insurance 59

Clarify Health

MAY 10, 2022

By leveraging the most powerful patient-level data set in healthcare, Clarify will build greater transparency among stakeholders in the US healthcare system, as well as shine a light on how healthcare is functioning and how it can improve. Ezekiel Emanuel and Amol Navathe.

Healthcare 52

Healthcare Healthcare Ethics Insurance 52