Pharma Marketing Network

MARCH 19, 2025

These insights help pharma marketers understand how content performs, what resonates with healthcare professionals (HCPs) and patients, and where adjustments are needed. Compliance and Ethical Considerations in Social Media Analytics Pharma marketing teams must balance data-driven strategies with regulatory compliance.

Media 52

Media Marketing Pharma Ethics 52

Infuse Medical

MARCH 22, 2024

Healthcare training is a crucial aspect of maintaining high standards in patient care and ensuring the competence of medical professionals. This article explores how VR can revolutionize healthcare training, leading to cost reductions and enhanced learning experiences. Introduction to Healthcare Training Costs A.

Training 130

Training Healthcare Healthcare Education 130

Infuse Medical

SEPTEMBER 9, 2024

The demand for highly qualified individuals is never stronger in the fast-paced and always changing environment of healthcare. Competency-based training healthcare is a novel method emphasizing on the acquisition of the exact skills and information required for healthcare professionals to perform in their positions.

Training 130

Training Healthcare Healthcare Medical 130

Referral MD

SEPTEMBER 24, 2024

Healthcare has come a long way since doctors made house calls and gave out lollipops to children. Artificial Intelligence (AI) now plays a vital role in helping people find healthcare solutions. One significant factor in determining a city’s quality of life is its access to healthcare. Medical advice for primary symptoms.

Healthcare 92

Healthcare Healthcare Patients Doctors 92

Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

Healthcare 102

Healthcare Healthcare Marketing Physicians 102

PM360

MARCH 22, 2024

AI-driven healthcare is making its way into our lives and with it comes positive changes Imagine a world where my AI emails your AI and they join forces to schedule our coffee chat. Welcome to the future, where AI in healthcare marketing isn’t just a concept— it’s the new normal.

Healthcare 104

Healthcare Healthcare Marketing Patients 104

Eversana Intouch

JANUARY 28, 2025

Applied AI Although AI promises a great return on investment, the pharma industry has been slow to adopt it due to ethical, regulatory, and compliance hurdles. Angela Tenuta Globalization and Health Equity Healthcare systems face challenges, including rising chronic diseases, aging populations, workforce shortages and sustainability concerns.

Marketing 59

Marketing Pharma Education Ethics 59

Salesforce

APRIL 12, 2023

Pediatric care is perhaps one of the most sensitive areas of healthcare. Unlike with adult care, clinicians often communicate and receive information second hand from a patient’s parent or guardian. Pediatric healthcare is healthcare for all No matter where a patient is, they deserve quality healthcare.

Healthcare 98

Healthcare Healthcare Distribution Patients 98

Pharma Marketing Network

NOVEMBER 23, 2024

From AI-powered insights to the rise of precision medicine, new trends are reshaping the way we connect with patients and healthcare providers. Marketers can use RWE to craft messages that resonate with both healthcare providers and patients. Ethical Considerations in Pharma Marketing With great data comes great responsibility.

Marketing 52

Marketing Pharma Ethics Healthcare Provider 52

PM360

JULY 26, 2022

A new generation is coming of age, which is big news for healthcare marketers. Members of Generation Z, currently in their teens and early 20s, will soon be taking charge of their own healthcare for the first time in their lives. population and have more than $140 billion in collective spending power.

Healthcare 105

Healthcare Healthcare Marketing Healthcare Provider 105

Rep-Lite

APRIL 3, 2024

The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Let’s explore!

Ethics 52

Ethics Medical sales Competition Sales 52

Pharmaceutical Representative Training

MARCH 17, 2025

Healthcare professionals are also catching up to the patient group, which has long been engaged on social media. Patient and healthcare professionals anticipate personalized, communication based on value. Content must follow legal and ethical requirements and be truthful, fair, and non-misleading.

Media 52

Media Sales Pharma Healthcare 52

Pharma Marketing Network

JULY 27, 2023

Developing strong and meaningful relationships with Healthcare Professionals (HCPs) is vital for healthcare organizations, pharmaceutical companies, and medical device manufacturers alike. Compliance and Ethical Transparency: Adhering to high ethical standards is paramount in the healthcare industry.

Ethics 98

Ethics Education Healthcare Healthcare 98

Pharma Marketing Network

MARCH 13, 2025

Artificial intelligence is revolutionizing how pharma brands engage with healthcare professionals (HCPs) and patients, optimizing advertising campaigns, and improving customer experiences. As competition in the healthcare space intensifies, pharma brands that fail to integrate AI risk falling behind.

Marketing 52

Marketing Pharma Medical Ethics 52

Contrarian Sales Techniques

OCTOBER 9, 2024

AI is revolutionizing medical sales, and I’m sure you’ve seen how much easier it makes things—streamlining your workload, helping you connect with healthcare professionals, and keeping up with constant industry changes. But, with all that power, you and I need to pause and think about the ethical side of things.

Medical sales 52

Medical sales Ethics Sales Medical 52

Pharma Marketing Network

APRIL 4, 2025

Thats why referral marketing is gaining traction among pharmaceutical brands looking to increase engagement with both healthcare professionals and patients. Additionally, referral marketing overlaps with influencer strategies, especially when working with healthcare advocates or digital creators in the health space.

Marketing 52

Marketing Pharma Education Physicians 52

Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression. This helps improve click-through and conversion rates.

Healthcare 73

Healthcare Healthcare Marketing Healthcare Provider 73

PM360

JANUARY 24, 2025

Far from being a mere efficiency tool, AI is transforming how medcomms professionals craft narratives, personalize engagement, and contribute to broader healthcare goals such as equity and access. At its heart, medcomms is about storytellingtransforming dense scientific data into narratives that engage, inform, and inspire.

Ethics 52

Ethics Healthcare Healthcare Training 52

LEVO Health

JANUARY 13, 2025

Artificial intelligence (AI) is rapidly revolutionizing the healthcare industry, reshaping the patient experience in the process. By leveraging AI in patient care, healthcare providers can improve patient outcomes, enhance efficiency, and reduce costs all while providing a more personalized and seamless patient experience.

Patients 52

Patients Healthcare Healthcare Healthcare Provider 52

Healthcare Success

JULY 1, 2024

As societal norms shift and conversations become more open, healthcare organizations must recognize the need to engage with sensitive healthcare topics to better serve their communities. But how can healthcare organizations ensure their campaigns are successful and engage the right audiences?

Healthcare 68

Healthcare Healthcare Marketing Education 68

Healthcare Success

MARCH 6, 2024

Whether you run a multilocation healthcare organization, hospital, or health system, understanding the distinction between search engine optimization (SEO) vs. search engine marketing (SEM)—and how each distinctly helps your business—is important for several reasons. Let’s begin by defining healthcare SEO and healthcare SEM.

Healthcare 68

Healthcare Healthcare Engineering Marketing 68

Pharma Marketing Network

OCTOBER 29, 2024

In today’s fast-paced digital world, healthcare digital marketing is no longer optional for pharma brands—it’s essential. Connecting with patients, healthcare providers, and caregivers online builds trust, enhances engagement, and strengthens brand loyalty. Understanding Your Target Audience Who are you trying to reach?

Healthcare 52

Healthcare Healthcare Marketing Pharma 52

Infuse Medical

APRIL 5, 2024

Virtual Reality (VR) technology has revolutionized various industries, including healthcare. Understanding the fundamentals of VR and its integration into healthcare settings is crucial for maximizing its potential. From medical training simulations to therapeutic interventions, VR applications in healthcare are diverse and impactful.

Education 130

Education Patients Healthcare Provider Healthcare 130

Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. Virtual health consultations, mobile apps, and online portals have made it easier to engage patients and healthcare providers alike. Personalized Healthcare Campaigns One-size-fits-all marketing no longer works.

Marketing 52

Marketing Pharma Media Education 52

Pharma Marketing Network

MAY 6, 2023

While AI can be a powerful tool for creating effective marketing campaigns, it also poses significant ethical challenges. One of the main ethical concerns with using AI in pharmaceutical marketing is the potential for the technology to perpetuate biases and discrimination. AI Ethics: The Importance of Fairness.” 1) Danks, D. “AI

Ethics 52

Ethics Marketing Pharmaceutical Training 52

European Pharmaceutical Review

JULY 12, 2022

According to a recent survey of patient groups, Roche, Pfizer, ViiV Healthcare and Gilead Sciences are among the top companies for implementing and reporting progress on environmental, social, governance (ESG) activities.

Patients 111

Patients Ethics Government Pharma 111

European Pharmaceutical Review

NOVEMBER 28, 2022

FACILITATE , (FrAmework for ClInicaL trIal participants’ daTA reutilisation for a fully Transparent and Ethical ecosystem) is a patient-driven legal framework that intends to help return clinical trial data to study participants, ready for re-use in further research or healthcare practice.

Patients 98

Patients Ethics Pharmaceutical Management 98

Pharma Marketing Network

FEBRUARY 27, 2025

In this article, well dive into key pharma digital marketing strategies that can help pharma brands connect with healthcare professionals (HCPs), patients, and stakeholders effectively. Content Marketing: Educate, Dont Just Sell Patients and HCPs are constantly searching for medical information. However, compliance is key.

Pharma 52

Pharma Marketing Prescription Education 52

Pharma Marketing Network

OCTOBER 24, 2024

As more patients turn to digital platforms for information and brands compete in an increasingly crowded market, pharma marketers need to be agile, creative, and tech-savvy to succeed. Websites, mobile apps, and digital ads are more than just tools—they are lifelines connecting pharma companies to healthcare professionals and patients.

Marketing 52

Marketing Healthcare Healthcare Pharma 52

Infuse Medical

SEPTEMBER 9, 2024

The healthcare industry today stands as the first and the most crucial one among other sectors. The development and innovations for healthcare services are unlimited. It helps doctors, medical students and patients to experience a new trendy setting in healthcare apps. Do you imagine how it would be in the future?

Training 130

Training Medical Education Healthcare 130

Infuse Medical

SEPTEMBER 9, 2024

With uses going beyond entertainment and into vital sectors like surgery, augmented reality (AR) is transforming the healthcare sector. In healthcare, where the mix of real-world and digital knowledge can help doctors make more educated decisions, this difference is absolutely vital. By 2024 there will be an estimated 1.7

Doctors 130

Doctors Healthcare Healthcare Medicine 130

Healthcare Success

OCTOBER 18, 2022

Today’s healthcare consumers expect high-quality options close to where they live or work. And healthcare marketers are always looking for the most cost-effective channels to reach them. What’s more, healthcare businesses can also target consumers and providers in and around their competitors. What is Geofencing?

Healthcare 59

Healthcare Healthcare Marketing Specialization 59

World of DTC Marketing

AUGUST 8, 2021

After she read some of the posts, she said, “wow, you seem to be really down on our industry” I responded from the heart, telling her that I had seen a focus on financial metrics over the last four or five years rather than reaching out to people who are desperate for clear, credible health information.

Recruitment 180

Recruitment Marketing Pharma Ethics 180

Pharma Marketing Network

MARCH 6, 2025

Social media advertising now plays a crucial role in reaching healthcare professionals (HCPs) and patients , allowing pharma brands to engage, educate, and build trust like never before. The way HCPs, patients, and caregivers seek information has changed. For any health issues, always consult a healthcare professional.

Media 52

Media Pharma Education Networking 52

Nixon Gwilt Law

NOVEMBER 16, 2023

How hot is generative AI in healthcare innovation right now? While that might be a slight exaggeration, you can confidently bet that generative AI will revolutionize healthcare—and it won’t take long. Some say you could add “AI'' to your digital health startup’s name and double your funding goal before the week is out.

Healthcare 52

Healthcare Healthcare Ethics Training 52

Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 The Evolution of Healthcare Advertising 3 Top Healthcare Advertising Strategies 4 Harnessing Digital for Pharma Success 5 Conclusion Introduction Healthcare advertising has never been more dynamic, especially in the pharma world. Top Healthcare Advertising Strategies 1.

Healthcare 52

Healthcare Healthcare Marketing Pharma 52

Pharma Marketing Network

MARCH 20, 2025

Introduction The landscape of healthcare marketing is evolving faster than ever, with new digital trends, regulatory updates, and consumer behaviors reshaping the industry on a weekly basis. This guide explores essential strategies to ensure your team is prepared for the shifting dynamics of healthcare marketing in 2025 and beyond.

Marketing 52

Marketing Healthcare Healthcare Pharma 52