Rep-Lite

APRIL 3, 2024

The medical sales industry plays a crucial role in connecting healthcare providers with innovative medical products and technologies. While the goal is ultimately to improve patient outcomes, the competitive nature of the industry can sometimes lead to ethical dilemmas. Let’s explore!

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Ethics Medical sales Competition Sales 52

LEVO Health

JANUARY 13, 2025

Artificial intelligence (AI) is rapidly revolutionizing the healthcare industry, reshaping the patient experience in the process. By leveraging AI in patient care, healthcare providers can improve patient outcomes, enhance efficiency, and reduce costs all while providing a more personalized and seamless patient experience.

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Patients Healthcare Healthcare Healthcare Provider 52

Infuse Medical

APRIL 5, 2024

Virtual Reality (VR) technology has revolutionized various industries, including healthcare. Understanding the fundamentals of VR and its integration into healthcare settings is crucial for maximizing its potential. From medical training simulations to therapeutic interventions, VR applications in healthcare are diverse and impactful.

Education 130

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Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. Virtual health consultations, mobile apps, and online portals have made it easier to engage patients and healthcare providers alike. In pharma, respected healthcare influencers can be powerful allies.

Marketing 52

Marketing Pharma Media Education 52

Pharma Marketing Network

JULY 27, 2023

Developing strong and meaningful relationships with Healthcare Professionals (HCPs) is vital for healthcare organizations, pharmaceutical companies, and medical device manufacturers alike. Provide Value-Added Support: To solidify relationships with HCPs, go beyond simply promoting your products or services.

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Ethics Education Healthcare Healthcare 98

Contrarian Sales Techniques

OCTOBER 9, 2024

AI is revolutionizing medical sales, and I’m sure you’ve seen how much easier it makes things—streamlining your workload, helping you connect with healthcare professionals, and keeping up with constant industry changes. But, with all that power, you and I need to pause and think about the ethical side of things.

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Medical sales Ethics Sales Medical 52

Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Healthcare Healthcare Marketing Healthcare Provider 73

Pharmaceutical Representative Training

MARCH 17, 2025

Healthcare professionals are also catching up to the patient group, which has long been engaged on social media. Patient and healthcare professionals anticipate personalized, communication based on value. Content must follow legal and ethical requirements and be truthful, fair, and non-misleading.

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Media Sales Pharma Healthcare 52

Pharma Marketing Network

OCTOBER 29, 2024

In today’s fast-paced digital world, healthcare digital marketing is no longer optional for pharma brands—it’s essential. Connecting with patients, healthcare providers, and caregivers online builds trust, enhances engagement, and strengthens brand loyalty.

Healthcare 52

Healthcare Healthcare Marketing Pharma 52

LEVO Health

AUGUST 8, 2023

However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services. The Rise of Social Media in Healthcare Marketing Social media platforms have become essential tools for healthcare providers to reach and engage with their target audience.

Media 52

Media Healthcare Healthcare Marketing 52

Healthcare Success

JULY 1, 2024

As societal norms shift and conversations become more open, healthcare organizations must recognize the need to engage with sensitive healthcare topics to better serve their communities. But how can healthcare organizations ensure their campaigns are successful and engage the right audiences?

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Healthcare Healthcare Marketing Education 68

Pharma Marketing Network

JULY 12, 2023

They can also build stronger relationships with patients and healthcare providers. Improved patient engagement: Patient-centric marketing can help pharmaceutical companies to engage patients in their own healthcare. They can also build stronger relationships with patients and healthcare providers.

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Pharma Marketing Network

DECEMBER 31, 2024

Are you targeting healthcare providers (HCPs), patients, or payers? Follow FDA guidelines on advertising to ensure your messaging is accurate and ethical. For any health issues, always consult a healthcare professional. Each group has different needs and preferences that shape how they interact with your brand.

Marketing 52

Marketing Pharmaceutical Pharma Education 52

Infuse Medical

SEPTEMBER 9, 2024

With uses going beyond entertainment and into vital sectors like surgery, augmented reality (AR) is transforming the healthcare sector. In healthcare, where the mix of real-world and digital knowledge can help doctors make more educated decisions, this difference is absolutely vital. By 2024 there will be an estimated 1.7

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Clarify Health

JULY 25, 2023

Historically, the healthcare field hasn’t exactly been at the forefront of adopting the latest technology — but things have gotten a lot better over the past decade. For example, healthcare stakeholders now widely acknowledge AI’s pivotal role in the industry.

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Healthcare Healthcare Healthcare Provider Ethics 52

Pharma Marketing Network

MARCH 20, 2025

Introduction The landscape of healthcare marketing is evolving faster than ever, with new digital trends, regulatory updates, and consumer behaviors reshaping the industry on a weekly basis. This guide explores essential strategies to ensure your team is prepared for the shifting dynamics of healthcare marketing in 2025 and beyond.

Marketing 52

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Nixon Gwilt Law

NOVEMBER 16, 2023

How hot is generative AI in healthcare innovation right now? While that might be a slight exaggeration, you can confidently bet that generative AI will revolutionize healthcare—and it won’t take long. This is a big deal for healthcare innovation companies. You can ask ChatGPT these questions, but we recommend starting here.

Healthcare 52

Healthcare Healthcare Ethics Training 52

Contrarian Sales Techniques

JULY 24, 2024

In medical sales, we advocate for healthcare providers, ensuring they have access to the latest advancements that can benefit their patients. We gotta be the same way, using data and research to understand healthcare providers' needs and recommend the most effective solutions. He's also a skilled strategist.

Medical sales reps 52

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Contrarian Sales Techniques

MAY 17, 2024

We were the bridge between the pharmaceutical companies and the healthcare providers, and our credibility depended on our knowledge and communication skills. One significant aspect of our training that stood out was the emphasis on ethical versus generic pharmaceutical companies.

Training 52

Training Pharmaceutical Ethics Healthcare Provider 52

Nixon Gwilt Law

MAY 17, 2024

ATA Nexus 2024: 4 Game-Changing Takeaways for Healthcare Innovators The ATA Nexus 2024 Conference , one of the largest gatherings of virtual healthcare experts and thought leaders, just took place in Phoenix last week. Our 4 Game-Changing Takeaways for Healthcare Innovators 1. If you weren’t able to attend… what did you miss?

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Healthcare Healthcare Patients Training 52

Rep-Lite

APRIL 4, 2024

Sales representatives play a crucial role in connecting healthcare facilities with innovative technologies that improve patient care. While the rewards can be significant, carving a successful path in this field requires a unique blend of technical knowledge, interpersonal skills, and a commitment to ethical practices.

Sales 52

Sales Medical Interpersonal Skills Healthcare Provider 52

Nixon Gwilt Law

MAY 17, 2024

ATA Nexus 2024: 4 Game-Changing Takeaways for Healthcare Innovators The ATA Nexus 2024 Conference , one of the largest gatherings of virtual healthcare experts and thought leaders, just took place in Phoenix last week. Our 4 Game-Changing Takeaways for Healthcare Innovators 1. If you weren’t able to attend… what did you miss?

Healthcare 52

Healthcare Healthcare Training Healthcare Provider 52

Pharma Marketing Network

OCTOBER 17, 2024

These trends are not only transforming how pharmaceutical companies engage with healthcare professionals and patients but also shaping the future of healthcare delivery. With the increasing digitization of healthcare, pharmaceutical companies are leveraging digital platforms to reach broader audiences more effectively.

Marketing 52

Marketing Healthcare Healthcare Pharma 52

Contrarian Sales Techniques

DECEMBER 6, 2023

At its core, a medical representative's job is to increase the awareness and use of their company's medical products, typically pharmaceuticals or medical equipment, by connecting with healthcare professionals. In this light, they serve as a bridge between the rapidly evolving pharmaceutical industry and the healthcare providers.

Medical 52

Medical Ethics Sales Healthcare Provider 52

Contrarian Sales Techniques

JULY 25, 2024

Here's how "Love & Other Drugs" resonates with medical sales reps: Patients Before Profits Jamie's character starts to question the ethics of the pharmaceutical industry. Understanding Needs, Not Just Selling Features Maggie's condition is complex, and so are the needs of healthcare providers.

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PM360

JUNE 24, 2024

In the rapidly evolving global healthcare landscape, the relationship between patients and healthcare professionals (HCPs) remains crucial for effective treatment and care delivery. Another survey found that only 12% of adults felt healthcare was handled ‘extremely’ or ‘very’ well in the U.S.,

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Physicians Patients Healthcare Provider Healthcare 59

PM360

JUNE 26, 2023

As shareholders and consumers demand greater transparency, accountability, and ethical behavior from corporations, pharmaceutical companies are expected to play a role in addressing these issues. These partnerships can be with local governments, healthcare providers, local startups, and non-governmental organizations.

Medicine 98

Medicine Marketing Pharma Manufacturing 98

Contrarian Sales Techniques

JANUARY 24, 2023

As a pharmaceutical sales representative, I am bound by strict ethical guidelines and regulations. I am prohibited from promoting off-label use of a product or providing any false or misleading information. I am trained and educated on the products I represent, including the best treatment options for patients.

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Pharmaceutical Sales Sales Pharmaceutical Ethics 52

Pharma Marketing Network

OCTOBER 8, 2024

In an ever-evolving industry like healthcare, building a robust brand strategy is no longer optional but essential for pharma marketers. As healthcare continues to integrate with technology, pharma marketers must navigate these changes adeptly to develop a winning healthcare brand strategy.

Healthcare 52

Healthcare Healthcare Marketing Pharma 52

Nixon Gwilt Law

APRIL 22, 2024

That said, the flurry of regulatory policymaking and legislation, congressional hearings and inquiries, and industry stakeholder organization around the development and deployment of healthcare AI portends major developments in the coming years. HIPAA is the pantheon of healthcare data privacy regulation in the U.S. HIPAA What is it?

Healthcare 52

Healthcare Healthcare Training Food and Drug Administration 52

Nixon Gwilt Law

APRIL 22, 2024

That said, the flurry of regulatory policymaking and legislation, congressional hearings and inquiries, and industry stakeholder organization around the development and deployment of healthcare AI portends major developments in the coming years. HIPAA is the pantheon of healthcare data privacy regulation in the U.S. HIPAA What is it?

Healthcare 52

Healthcare Healthcare Training Food and Drug Administration 52

PM360

NOVEMBER 27, 2023

Continuing medical education (CME) is a top priority for healthcare providers in order to maintain their medical licensure, broaden and update their clinical knowledge, hone their skills, feed their curiosity, and ensure patients receive the best care and outcomes. In fact, commercial support accounted for 26% of CME funding in 2022.

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Education Medical Training Healthcare 105

Impetus Digital

JUNE 17, 2024

However, more and more companies are realizing the benefits of VR/AR for teaching healthcare providers (HCPs) about complex biological processes and novel drug classes’ mechanisms of action. Beyond these use cases, the uptake of VR/AR has been slower. We will definitely see more VR/AR medical education solutions in the years to come!

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Education Medical Training Media 106

Pharma Marketing Network

OCTOBER 29, 2024

Pharma advertising isn’t just about promoting products—it’s about reaching patients, caregivers, and healthcare professionals with valuable, meaningful information. Targeting the Right Audience Understanding your target audience—patients, caregivers, or healthcare providers—is essential.

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Pharma Ethics Media Healthcare Provider 52

pharmaphorum

JULY 4, 2022

However, as Dr Storf illustrated during the webinar, sharing data through networks of experts and healthcare providers could be a potential solution to this ongoing issue. Currently, records captured in the healthcare settings are comprised of structured and unstructured data, which needs to be comparable or searchable. “We

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Rep-Lite

FEBRUARY 28, 2024

Role of Advanced Certifications in Medical Sales Advanced certifications play a multifaceted role in medical sales, offering enhanced expertise, credibility, and trust, a competitive advantage, adherence to compliance and ethical standards, career advancement opportunities, and a commitment to continuous professional development.

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Medical sales Sales Medical Ethics 52

Contrarian Sales Techniques

FEBRUARY 21, 2023

Pharmaceutical sales representatives play a crucial role in the healthcare industry , even though they cannot provide direct advice on medicines or medical devices. By educating providers about the benefits of new drugs and medical devices, they can help to improve patient outcomes and reduce the overall burden of disease.

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