Healthcare Success

JULY 1, 2024

As societal norms shift and conversations become more open, healthcare organizations must recognize the need to engage with sensitive healthcare topics to better serve their communities. But how can healthcare organizations ensure their campaigns are successful and engage the right audiences?

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Pharma Marketing Network

OCTOBER 29, 2024

In today’s fast-paced digital world, healthcare digital marketing is no longer optional for pharma brands—it’s essential. Connecting with patients, healthcare providers, and caregivers online builds trust, enhances engagement, and strengthens brand loyalty.

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LEVO Health

AUGUST 8, 2023

However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services. The Rise of Social Media in Healthcare Marketing Social media platforms have become essential tools for healthcare providers to reach and engage with their target audience.

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Pharma Marketing Network

JULY 12, 2023

They can also build stronger relationships with patients and healthcare providers. Improved patient engagement: Patient-centric marketing can help pharmaceutical companies to engage patients in their own healthcare. They can also build stronger relationships with patients and healthcare providers.

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Clarify Health

JULY 25, 2023

Historically, the healthcare field hasn’t exactly been at the forefront of adopting the latest technology — but things have gotten a lot better over the past decade. For example, healthcare stakeholders now widely acknowledge AI’s pivotal role in the industry.

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Rep-Lite

APRIL 4, 2024

Sales representatives play a crucial role in connecting healthcare facilities with innovative technologies that improve patient care. While the rewards can be significant, carving a successful path in this field requires a unique blend of technical knowledge, interpersonal skills, and a commitment to ethical practices.

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Pharma Marketing Network

NOVEMBER 23, 2024

From AI-powered insights to the rise of precision medicine, new trends are reshaping the way we connect with patients and healthcare providers. Pharma research provides the data and insights needed to create targeted campaigns. Marketers can use RWE to craft messages that resonate with both healthcare providers and patients.

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Infuse Medical

MARCH 22, 2024

Healthcare training is a crucial aspect of maintaining high standards in patient care and ensuring the competence of medical professionals. This article explores how VR can revolutionize healthcare training, leading to cost reductions and enhanced learning experiences. Introduction to Healthcare Training Costs A.

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Nixon Gwilt Law

NOVEMBER 16, 2023

How hot is generative AI in healthcare innovation right now? While that might be a slight exaggeration, you can confidently bet that generative AI will revolutionize healthcare—and it won’t take long. This is a big deal for healthcare innovation companies. You can ask ChatGPT these questions, but we recommend starting here.

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Contrarian Sales Techniques

JULY 24, 2024

In medical sales, we advocate for healthcare providers, ensuring they have access to the latest advancements that can benefit their patients. We gotta be the same way, using data and research to understand healthcare providers' needs and recommend the most effective solutions. He's also a skilled strategist.

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Contrarian Sales Techniques

MAY 17, 2024

We were the bridge between the pharmaceutical companies and the healthcare providers, and our credibility depended on our knowledge and communication skills. One significant aspect of our training that stood out was the emphasis on ethical versus generic pharmaceutical companies.

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Nixon Gwilt Law

MAY 17, 2024

ATA Nexus 2024: 4 Game-Changing Takeaways for Healthcare Innovators The ATA Nexus 2024 Conference , one of the largest gatherings of virtual healthcare experts and thought leaders, just took place in Phoenix last week. Our 4 Game-Changing Takeaways for Healthcare Innovators 1. If you weren’t able to attend… what did you miss?

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Nixon Gwilt Law

MAY 17, 2024

ATA Nexus 2024: 4 Game-Changing Takeaways for Healthcare Innovators The ATA Nexus 2024 Conference , one of the largest gatherings of virtual healthcare experts and thought leaders, just took place in Phoenix last week. Our 4 Game-Changing Takeaways for Healthcare Innovators 1. If you weren’t able to attend… what did you miss?

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Pharma Marketing Network

OCTOBER 17, 2024

These trends are not only transforming how pharmaceutical companies engage with healthcare professionals and patients but also shaping the future of healthcare delivery. With the increasing digitization of healthcare, pharmaceutical companies are leveraging digital platforms to reach broader audiences more effectively.

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Contrarian Sales Techniques

DECEMBER 6, 2023

At its core, a medical representative's job is to increase the awareness and use of their company's medical products, typically pharmaceuticals or medical equipment, by connecting with healthcare professionals. In this light, they serve as a bridge between the rapidly evolving pharmaceutical industry and the healthcare providers.

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Contrarian Sales Techniques

JULY 25, 2024

Here's how "Love & Other Drugs" resonates with medical sales reps: Patients Before Profits Jamie's character starts to question the ethics of the pharmaceutical industry. Understanding Needs, Not Just Selling Features Maggie's condition is complex, and so are the needs of healthcare providers.

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PM360

JUNE 24, 2024

In the rapidly evolving global healthcare landscape, the relationship between patients and healthcare professionals (HCPs) remains crucial for effective treatment and care delivery. Another survey found that only 12% of adults felt healthcare was handled ‘extremely’ or ‘very’ well in the U.S.,

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PM360

JUNE 26, 2023

As shareholders and consumers demand greater transparency, accountability, and ethical behavior from corporations, pharmaceutical companies are expected to play a role in addressing these issues. These partnerships can be with local governments, healthcare providers, local startups, and non-governmental organizations.

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Rep-Lite

FEBRUARY 28, 2024

Role of Advanced Certifications in Medical Sales Advanced certifications play a multifaceted role in medical sales, offering enhanced expertise, credibility, and trust, a competitive advantage, adherence to compliance and ethical standards, career advancement opportunities, and a commitment to continuous professional development.

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Contrarian Sales Techniques

JANUARY 24, 2023

As a pharmaceutical sales representative, I am bound by strict ethical guidelines and regulations. I am prohibited from promoting off-label use of a product or providing any false or misleading information. I am trained and educated on the products I represent, including the best treatment options for patients.

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Pharma Marketing Network

OCTOBER 8, 2024

In an ever-evolving industry like healthcare, building a robust brand strategy is no longer optional but essential for pharma marketers. As healthcare continues to integrate with technology, pharma marketers must navigate these changes adeptly to develop a winning healthcare brand strategy.

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Pharma Marketing Network

DECEMBER 5, 2024

These networksspanning healthcare professionals, patients, and digital platformsare the lifeblood of modern pharma marketing. In the pharmaceutical industry, these networks often include healthcare providers, patient groups, digital channels, and key opinion leaders (KOLs). What Are Marketing Networks?

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Nixon Gwilt Law

APRIL 22, 2024

That said, the flurry of regulatory policymaking and legislation, congressional hearings and inquiries, and industry stakeholder organization around the development and deployment of healthcare AI portends major developments in the coming years. HIPAA is the pantheon of healthcare data privacy regulation in the U.S. HIPAA What is it?

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Nixon Gwilt Law

APRIL 22, 2024

That said, the flurry of regulatory policymaking and legislation, congressional hearings and inquiries, and industry stakeholder organization around the development and deployment of healthcare AI portends major developments in the coming years. HIPAA is the pantheon of healthcare data privacy regulation in the U.S. HIPAA What is it?

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PM360

NOVEMBER 27, 2023

Continuing medical education (CME) is a top priority for healthcare providers in order to maintain their medical licensure, broaden and update their clinical knowledge, hone their skills, feed their curiosity, and ensure patients receive the best care and outcomes. In fact, commercial support accounted for 26% of CME funding in 2022.

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Impetus Digital

JUNE 17, 2024

However, more and more companies are realizing the benefits of VR/AR for teaching healthcare providers (HCPs) about complex biological processes and novel drug classes’ mechanisms of action. Beyond these use cases, the uptake of VR/AR has been slower. We will definitely see more VR/AR medical education solutions in the years to come!

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Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. Virtual health consultations, mobile apps, and online portals have made it easier to engage patients and healthcare providers alike. In pharma, respected healthcare influencers can be powerful allies.

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Pharma Marketing Network

OCTOBER 29, 2024

Pharma advertising isn’t just about promoting products—it’s about reaching patients, caregivers, and healthcare professionals with valuable, meaningful information. Targeting the Right Audience Understanding your target audience—patients, caregivers, or healthcare providers—is essential.

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pharmaphorum

JULY 4, 2022

However, as Dr Storf illustrated during the webinar, sharing data through networks of experts and healthcare providers could be a potential solution to this ongoing issue. Currently, records captured in the healthcare settings are comprised of structured and unstructured data, which needs to be comparable or searchable. “We

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Contrarian Sales Techniques

FEBRUARY 21, 2023

Pharmaceutical sales representatives play a crucial role in the healthcare industry , even though they cannot provide direct advice on medicines or medical devices. By educating providers about the benefits of new drugs and medical devices, they can help to improve patient outcomes and reduce the overall burden of disease.

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Contrarian Sales Techniques

FEBRUARY 23, 2023

Focus on building relationships : Building strong relationships with healthcare providers, KOLs, and thought leaders is essential to success in this industry. I want you to consider the long-term consequences of your actions and always prioritize your ethical standards and personal well-being.

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Rep-Lite

APRIL 5, 2024

Medical sales associates play a vital role in the healthcare ecosystem. They act as a bridge between innovative medical products and technologies and the healthcare professionals who utilize them to improve patient care. This includes adhering to industry standards, product labeling guidelines, and ethical sales practices.

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Infuse Medical

APRIL 5, 2024

Virtual Reality (VR) technology has revolutionized various industries, including healthcare. Understanding the fundamentals of VR and its integration into healthcare settings is crucial for maximizing its potential. From medical training simulations to therapeutic interventions, VR applications in healthcare are diverse and impactful.

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Pharma Marketing Network

NOVEMBER 1, 2024

The challenge is not just collecting data, but doing so ethically and in compliance with laws like GDPR in Europe and HIPAA in the United States. Digital health startups, biotech companies, and even tech giants are entering the healthcare market, bringing innovative products and marketing approaches.

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Rep-Lite

MAY 10, 2024

Technological Advancements in Healthcare Sales Technological advancements have been reshaping the landscape of healthcare sales, bringing forth a new era of innovation and efficiency. The rise of telehealth is altering the way healthcare is delivered, and medical sales are following suit.

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Clarivate

JUNE 28, 2024

Companies working to integrate AI into their diagnostics products include GE Healthcare, Philips Healthcare, Aidoc, and Siemens Healthineers. One of the primary barriers is the disagreement in data protection and the lack of compatibility with ethical aspects.

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PM360

SEPTEMBER 30, 2024

for Your Brand, Company, or the Industry as a Whole Building trust equity in the pharmaceutical industry hinges on a commitment to transparency, reliability, and ethical practices. We asked: • How can transparency and communication play a role in enhancing trust equity for a healthcare sector brand?

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