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5 Strategies to Strengthen Relationships with HCPs

Pharma Marketing Network

Consider organizing workshops, webinars, or conferences to share valuable medical insights, research, and developments. By involving them in these critical areas, you demonstrate your trust in their judgment and commitment to co-creating solutions that meet the needs of both patients and healthcare providers.

Ethics 98
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Medical Informatics and Rare Disease: a bridge between two worlds

pharmaphorum

And this is where modern technologies and data-driven medical informatics can really bridge the gaps in rare disease research,” said Dr Joanne Hackett, head of Genomic and Precision Medicine at IQVIA, during a recent pharmaphorum webinar. Sharing data to find the right diagnosis.

Medical 105
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Navigating the World of Medical Device Equipment Sales: Tips for Success

Rep-Lite

Sales representatives play a crucial role in connecting healthcare facilities with innovative technologies that improve patient care. While the rewards can be significant, carving a successful path in this field requires a unique blend of technical knowledge, interpersonal skills, and a commitment to ethical practices.

Medical 52
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From Classroom to Virtual Reality: How Pharmaceutical Rep Training Has Evolved

Contrarian Sales Techniques

We were the bridge between the pharmaceutical companies and the healthcare providers, and our credibility depended on our knowledge and communication skills. One significant aspect of our training that stood out was the emphasis on ethical versus generic pharmaceutical companies.

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Harnessing Marketing Networks in the Pharmaceutical Industry: Strategies for Success

Pharma Marketing Network

In the pharmaceutical industry, these networks often include healthcare providers, patient groups, digital channels, and key opinion leaders (KOLs). Building Healthcare Professional (HCP) Networks HCPs are at the center of pharmaceutical success. Provide resources : Offer patient education materials or detailed product guides.

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Top 10 Medical Education Trends of 2024

Impetus Digital

However, more and more companies are realizing the benefits of VR/AR for teaching healthcare providers (HCPs) about complex biological processes and novel drug classes’ mechanisms of action. They can also be combined with other tools and approaches such as webinar-based educational sessions or DOL-led community boards.

Education 108
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Top Challenges for Pharma Marketing in 2025

Pharma Marketing Network

The challenge is not just collecting data, but doing so ethically and in compliance with laws like GDPR in Europe and HIPAA in the United States. Engaging Healthcare Providers in a Digital Age Reaching healthcare providers (HCPs) has traditionally involved in-person meetings and conferences.