Pharma Marketing Network

JANUARY 9, 2025

” Think of pharmaceutical marketing as navigating a complex puzzle. Each piecepatients, healthcare providers, technology, and regulationsmust fit perfectly to create a meaningful impact. Patient-centric marketing isnt just a trendits the foundation of modern pharmaceutical marketing.

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Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. Virtual health consultations, mobile apps, and online portals have made it easier to engage patients and healthcare providers alike. Patient-Centric Marketing Patients want to feel heard.

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Marketing Pharma Media Education 52

Contrarian Sales Techniques

JANUARY 24, 2023

As a pharmaceutical sales representative, I have often come across the misconception that my job is solely about pushing the most profitable products , regardless of whether they are the best treatment option for the patient. As a pharmaceutical sales representative, I am bound by strict ethical guidelines and regulations.

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Pharmaceutical Representative Training

MARCH 17, 2025

The Evolution of Pharma Sales: Combining AI and Social Media to Promote Brands Pharmaceutical businesses now have access to a whole new level of insights due to social media. Social medias position in pharmaceutical research is further cemented by peoples growing usage of it.

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Pharma Marketing Network

OCTOBER 25, 2024

In an era wher Pharmaceutical digital marketing is in the middle of a rapid transformation. In this guide, we’ll break down the essentials of pharmaceutical digital marketing to help you navigate the unique challenges of the industry and maximize your marketing impact. Marketing digitally isn’t just an advantage; it’s a necessity.

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Pharma Marketing Network

MAY 15, 2023

Big data has become an increasingly important tool for businesses across various industries, and the pharmaceutical industry is no exception. However, the use of big data in pharmaceutical marketing also poses significant challenges that must be considered. One of the biggest challenges is ensuring that patient privacy is protected.

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PM360

JUNE 26, 2023

To achieve this aim, a multi-stakeholder approach is required, in which the pharmaceutical industry has a pivotal role to play. In this article, we will identify risks and opportunities associated with improving access to medicines in emerging countries and explore strategies that can be implemented by pharmaceutical companies.

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Rep-Lite

DECEMBER 7, 2023

Getting into pharmaceutical sales and selling pharmaceutical products may require patience and persistence, but for individuals with the right qualifications and a passion for the field, it can be a rewarding and financially lucrative career. What is Pharmaceutical Sales? Why Pursue a Career in Pharmaceutical Sales?

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Pharma Marketing Network

OCTOBER 3, 2024

In the competitive landscape of the pharmaceutical industry, effective marketing strategies are crucial for brand success. Pharmaceutical marketing is not just about reaching healthcare professionals and patients; it involves a complex interplay of understanding market dynamics, regulatory compliance, and leveraging digital platforms.

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Pharma Marketing Network

MARCH 23, 2023

Big data has become an increasingly important tool for businesses across various industries, and the pharmaceutical industry is no exception. However, the use of big data in pharmaceutical marketing also poses significant challenges that must be considered. One of the biggest challenges is ensuring that patient privacy is protected.

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Pharmaceutical Marketing Electronics Media 52

Contrarian Sales Techniques

DECEMBER 6, 2023

The Allure and Reality of Medical Sales When we think of a medical representative (often referred to as a "med rep"), images of well-dressed professionals with sleek briefcases, brimming with the latest pharmaceutical products, often come to mind. They seem to have an air of confidence, backed by the promise of modern medicine.

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Contrarian Sales Techniques

JULY 25, 2024

Here's how "Love & Other Drugs" resonates with medical sales reps: Patients Before Profits Jamie's character starts to question the ethics of the pharmaceutical industry. Understanding Needs, Not Just Selling Features Maggie's condition is complex, and so are the needs of healthcare providers.

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Contrarian Sales Techniques

FEBRUARY 23, 2023

After a decade of being a sales rep, here's what I think you should keep in mind if you're just starting out in the pharmaceutical sales industry: 1. Focus on building relationships : Building strong relationships with healthcare providers, KOLs, and thought leaders is essential to success in this industry.

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Infuse Medical

MARCH 22, 2024

VR anatomy modules, surgical simulations, and patient interaction scenarios enhance student engagement and prepare future healthcare professionals for clinical practice. Ensuring Regulatory Compliance and Data Security In healthcare, regulatory compliance and data security are paramount concerns.

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Contrarian Sales Techniques

FEBRUARY 21, 2023

Pharmaceutical sales representatives play a crucial role in the healthcare industry , even though they cannot provide direct advice on medicines or medical devices. By educating providers about the benefits of new drugs and medical devices, they can help to improve patient outcomes and reduce the overall burden of disease.

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PM360

NOVEMBER 27, 2023

Continuing medical education (CME) is a top priority for healthcare providers in order to maintain their medical licensure, broaden and update their clinical knowledge, hone their skills, feed their curiosity, and ensure patients receive the best care and outcomes. In fact, commercial support accounted for 26% of CME funding in 2022.

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Rep-Lite

FEBRUARY 28, 2024

Role of Advanced Certifications in Medical Sales Advanced certifications play a multifaceted role in medical sales, offering enhanced expertise, credibility, and trust, a competitive advantage, adherence to compliance and ethical standards, career advancement opportunities, and a commitment to continuous professional development.

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PM360

SEPTEMBER 30, 2024

for Your Brand, Company, or the Industry as a Whole Building trust equity in the pharmaceutical industry hinges on a commitment to transparency, reliability, and ethical practices. A major flaw is the way ethical and transparent advertising is perceived, especially when conveying complex medical information.

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Pharma Marketing Network

JANUARY 7, 2025

Digital Dominance in Pharma Marketing The digital revolution has officially taken over the pharmaceutical industry, and theres no turning back. Because that’s where the audience ispatients, healthcare providers, and stakeholders all spend significant time online. Why is personalization so important in pharma marketing?

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Pharma Marketing Network

NOVEMBER 1, 2024

The challenge is not just collecting data, but doing so ethically and in compliance with laws like GDPR in Europe and HIPAA in the United States. Engaging Healthcare Providers in a Digital Age Reaching healthcare providers (HCPs) has traditionally involved in-person meetings and conferences.

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Pharma Marketing Network

OCTOBER 1, 2024

This article provides a comprehensive overview of the various facets of pharmaceutical marketing, from its historical evolution to future trends. By understanding these strategies, stakeholders in the pharmaceutical industry can better navigate the complexities of promoting their products effectively.

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pharmaphorum

JULY 4, 2022

However, as Dr Storf illustrated during the webinar, sharing data through networks of experts and healthcare providers could be a potential solution to this ongoing issue. Currently, records captured in the healthcare settings are comprised of structured and unstructured data, which needs to be comparable or searchable. “We

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Rep-Lite

APRIL 5, 2024

Key Roles and Responsibilities of Medical Sales Associates Product Knowledge and Education: Medical sales associates act as subject matter experts for the medical devices or pharmaceuticals they represent. This includes adhering to industry standards, product labeling guidelines, and ethical sales practices.

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Contrarian Sales Techniques

JANUARY 30, 2023

According to data from the Bureau of Labor Statistics, the median annual salary for medical and pharmaceutical sales representatives in 2020 was $71,840. Additionally, the use of technology is also making it easier for healthcare providers to access the information they need without meeting face to face with a sales representative.

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Contrarian Sales Techniques

DECEMBER 4, 2023

In the bustling world of pharmaceutical sales, the role of a sample bag is often understated yet crucial. Imagine this: a pharmaceutical sales representative, armed with the latest and greatest in medical advancements, sets out to make their mark in the competitive healthcare industry. The last thing any sales rep wants.

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Pharma Marketing Network

OCTOBER 14, 2024

In the ever-evolving landscape of pharmaceutical marketing, the traditional methods of reaching healthcare professionals and consumers are gradually being supplemented by innovative digital strategies.

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Networking Marketing Pharma Healthcare 52

Close-Up CRM

MARCH 6, 2024

The Rise of AI in the Pharmaceutical Industry The pharmaceutical industry has long been at the forefront of scientific and technological advancements, driven by a relentless pursuit of better treatments and cures. Pharmacovigilance and Patient Safety Ensuring patient safety is of paramount importance in the pharmaceutical industry.

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Contrarian Sales Techniques

NOVEMBER 21, 2024

If you’re considering a career in medical sales with a multinational pharmaceutical (MNC) company in Malaysia, you might be in for an exciting journey. MNCs enforce strict global and local compliance standards, ensuring that interactions with healthcare professionals (HCPs) remain ethical and transparent.

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Pharma Marketing Network

OCTOBER 17, 2024

As we approach 2025, the pharmaceutical industry is witnessing a seismic shift in marketing strategies, driven by technological advancements and evolving consumer expectations. With the increasing digitization of healthcare, pharmaceutical companies are leveraging digital platforms to reach broader audiences more effectively.

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Healthcare Success

MAY 24, 2022

Even if you’re happy with your current patient volumes, healthcare marketing can’t happen without a planned medical marketing strategy to keep your healthcare brand at the forefront of people’s minds. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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Healthcare Healthcare Marketing Physicians 102

Scott’s Directories

JUNE 11, 2024

Navigating the diverse healthcare landscape of Alberta requires a strategic approach, particularly for pharmaceutical companies aiming to connect with medical professionals in both urban centers and rural areas. Lastly, always adhere to industry regulations and ethical standards in your marketing efforts.

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Pharma Marketing Network

DECEMBER 19, 2024

Demographics: Factors like age, gender, and socioeconomic status often determine healthcare decisions. Healthcare Providers: Key Influencers Physicians, nurses, and pharmacists are the gatekeepers of medical advice and treatment recommendations. Use automated tools to flag non-compliant content before publication.

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Marketing Pharma Patients Media 52

Contrarian Sales Techniques

DECEMBER 10, 2024

Welcome to the post-pandemic life of a medical sales rep in a multinational pharmaceutical company (MNC). Increased Emphasis on Compliance and Ethics Compliance has always been a cornerstone of MNCs, but post-pandemic, its taken on a new dimension. Attend training sessions provided by your company.

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Pharma Marketing Network

MARCH 20, 2025

New digital tools, regulatory adjustments, and emerging consumer trends constantly reshape the way healthcare brands engage with their audiences. Patients and healthcare providers alike turn to online platforms for research, engagement, and decision-making.

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Pharma Marketing Network

DECEMBER 4, 2024

Marketing pharma has become a complex and competitive field, with companies vying for the attention of healthcare providers (HCPs), patients, and regulators alike. Highlight your commitment to eco-friendly practices, from reducing packaging waste to sourcing ethically. The good news?

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Rep-Lite

JANUARY 3, 2024

Medical sales is the field of selling medical products and services to healthcare providers, such as hospitals, doctors, and clinics. Medical sales representatives typically work for pharmaceutical companies, medical device manufacturers, or healthcare service providers. Thinking about getting into medical sales?

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European Pharmaceutical Review

JULY 20, 2023

In addition to hospitals and blood transfusion centres, pharmaceutical, device and other companies involved with blood products and cell- and gene-therapy products are advised to closely monitor developments surrounding the proposed regulation. She studied law at the Goethe Universität Frankfurt am Main focusing on European laws.

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