Contrarian Sales Techniques

JULY 25, 2024

Here's how "Love & Other Drugs" resonates with medical sales reps: Patients Before Profits Jamie's character starts to question the ethics of the pharmaceutical industry. It reminds us that our focus should always be on patient well-being, not just pushing products. The same goes for us in medical sales.

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Pharma Marketing Network

OCTOBER 29, 2024

In today’s fast-paced digital world, healthcare digital marketing is no longer optional for pharma brands—it’s essential. Connecting with patients, healthcare providers, and caregivers online builds trust, enhances engagement, and strengthens brand loyalty. Understanding Your Target Audience Who are you trying to reach?

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Rep-Lite

APRIL 4, 2024

Sales representatives play a crucial role in connecting healthcare facilities with innovative technologies that improve patient care. While the rewards can be significant, carving a successful path in this field requires a unique blend of technical knowledge, interpersonal skills, and a commitment to ethical practices.

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PM360

JUNE 24, 2024

This fuels an enormous need for effective patient communication and education as new therapies move through the biopharma pipeline. Marketing to rare disease patient populations is equal parts opportunity and responsibility. audiences (direct-to-patient advertising rules are fundamentally different overseas).

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Pharma Marketing Network

NOVEMBER 1, 2024

This shift includes everything from leveraging social media to engaging patients through apps and personalized email campaigns. The challenge is not just collecting data, but doing so ethically and in compliance with laws like GDPR in Europe and HIPAA in the United States.

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Contrarian Sales Techniques

MAY 17, 2024

We were the bridge between the pharmaceutical companies and the healthcare providers, and our credibility depended on our knowledge and communication skills. One significant aspect of our training that stood out was the emphasis on ethical versus generic pharmaceutical companies.

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Pharma Marketing Network

JULY 27, 2023

Developing strong and meaningful relationships with Healthcare Professionals (HCPs) is vital for healthcare organizations, pharmaceutical companies, and medical device manufacturers alike. These partnerships not only improve patient outcomes but also foster mutual trust and collaboration.

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Contrarian Sales Techniques

DECEMBER 6, 2023

Med reps provide information about their products, explain their benefits and side effects, and try to convince doctors and other healthcare providers to prescribe or use them. The Skeptic's View: Not Just About Patient Health However, it's crucial to understand that medical representatives are, first and foremost, salespeople.

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Contrarian Sales Techniques

JANUARY 24, 2023

As a pharmaceutical sales representative, I have often come across the misconception that my job is solely about pushing the most profitable products , regardless of whether they are the best treatment option for the patient. As a pharmaceutical sales representative, I am bound by strict ethical guidelines and regulations.

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Pharma Marketing Network

OCTOBER 25, 2024

Because patients are increasingly turning to digital platforms to research health solutions, and doctors are using online tools to stay updated. As patients become more digitally savvy, pharmaceutical companies can reach them where they are: on social media, search engines, and healthcare websites.

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Contrarian Sales Techniques

FEBRUARY 21, 2023

Pharmaceutical sales representatives play a crucial role in the healthcare industry , even though they cannot provide direct advice on medicines or medical devices. This can have a significant impact on patient outcomes and overall public health.

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LEVO Health

AUGUST 8, 2023

However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services. More than 40% of healthcare consumers use social media for their healthcare information needs.

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PM360

JUNE 16, 2023

Simply put, identifying a disorder and receiving a formal diagnosis is at the root of myriad difficulties—from connecting a patient to a community to generating an appropriate care and treatment plan that ideally goes beyond managing symptoms to connecting a patient to clinical trials.

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Pharmaceutical Representative Training

JUNE 22, 2024

Ethical Conduct: In pharma sales, ethical conduct and behavior is crucial. Avoiding potentially misleading practices, providing accurate information and prioritizing patient welfare are important concepts reps must follow. Ethical marketing is essential to maintain the trust and integrity within the industry.

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Rep-Lite

FEBRUARY 28, 2024

By pursuing advanced certifications, medical sales professionals deepen their understanding of the field, stay ahead of competitors, and contribute to improved patient care through informed sales practices. These certifications serve as a validation of expertise and dedication to professional development.

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Clarify Health

JULY 25, 2023

This post will discuss how healthcare providers are adopting AI models, as well as best practices that the leaders of these organizations should adhere to when deploying this technology. Applications of AI for providers One of the most exciting ways that providers can use AI is to help enhance clinical decision-making.

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PM360

SEPTEMBER 30, 2024

for Your Brand, Company, or the Industry as a Whole Building trust equity in the pharmaceutical industry hinges on a commitment to transparency, reliability, and ethical practices. PM360 asked a few specialists to share their intake on building trust equity with patients in the industry.

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Contrarian Sales Techniques

FEBRUARY 23, 2023

Focus on building relationships : Building strong relationships with healthcare providers, KOLs, and thought leaders is essential to success in this industry. Be patient and persistent : Building a successful career in pharmaceutical sales takes time and persistence. Don't get discouraged if you don't see immediate results.

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Pharma Marketing Network

OCTOBER 17, 2024

These trends are not only transforming how pharmaceutical companies engage with healthcare professionals and patients but also shaping the future of healthcare delivery. As patients become more digitally savvy, pharma companies are investing in creating seamless digital experiences that cater to their needs and preferences.

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Clarivate

JUNE 28, 2024

The artificial intelligence (AI) revolution has created a remarkable opportunity to transform medical diagnostics by significantly enhancing the accuracy, speed, and efficiency of diagnosing patients. One of the primary barriers is the disagreement in data protection and the lack of compatibility with ethical aspects.

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Rep-Lite

MAY 10, 2024

From groundbreaking advancements in technology to a growing emphasis on patient-centricity, the industry is constantly evolving. The rise of telehealth is altering the way healthcare is delivered, and medical sales are following suit. The world of medical sales is bursting with change.

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Contrarian Sales Techniques

OCTOBER 9, 2024

These tools help you tailor your approach, making every interaction with healthcare providers more impactful. For ethical considerations while using AI in medical sales, you can explore Ethical Considerations When Using AI in Medical Sales.

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Pharma Marketing Network

OCTOBER 1, 2024

One of the primary objectives of pharma marketing is to communicate the benefits and safety profiles of medications to healthcare providers and patients. This shift allowed companies to communicate directly with patients, raising awareness about specific medical conditions and available treatments.

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Rep-Lite

APRIL 5, 2024

Medical sales associates play a vital role in the healthcare ecosystem. They act as a bridge between innovative medical products and technologies and the healthcare professionals who utilize them to improve patient care. This includes adhering to industry standards, product labeling guidelines, and ethical sales practices.

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Rep-Lite

MARCH 11, 2024

Significance of Diversity and Inclusion in Medical Sales Diverse sales teams are better equipped to address the unique needs of diverse healthcare providers and patients, ultimately driving stronger relationships and sales performance in the medical industry. How to Achieve Diversity and Inclusion?

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Contrarian Sales Techniques

NOVEMBER 21, 2024

MNCs enforce strict global and local compliance standards, ensuring that interactions with healthcare professionals (HCPs) remain ethical and transparent. It’s not just about selling a product—it’s about educating healthcare providers on innovations that might not yet be widely known.

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Pharma Marketing Network

OCTOBER 3, 2024

Pharmaceutical marketing is not just about reaching healthcare professionals and patients; it involves a complex interplay of understanding market dynamics, regulatory compliance, and leveraging digital platforms. In the competitive landscape of the pharmaceutical industry, effective marketing strategies are crucial for brand success.

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Clarify Health

JUNE 15, 2023

Interconnected data is vital for many facets of ACOs, including patient information, care coordination, quality measurement, population health management, value-based reimbursement, research, and analytics. With poor data sharing and standardization, case-mix adjustment and benchmarking of provider performance suffer.

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PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. But 71% also want publicly shared information about how patients’ perspectives were incorporated into the development of products and services. Noël Moossa.

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Rep-Lite

JULY 25, 2023

These skilled professionals play a pivotal role in bridging the gap between cutting-edge medical equipment and technologies and the healthcare providers who depend on them to save lives. Furthermore, ethical conduct, honesty, and transparency will build trust with your clients, fostering long-term partnerships and repeat business.

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Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Nixon Gwilt Law

NOVEMBER 16, 2023

For instance, AI systems can interpret complex medical data, make decisions based on that data, and even interact with patients using natural language processing. As we explore each area, you'll find out how these AI applications can impact the company you’re building and the potential legal and ethical hurdles you might face.

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Nixon Gwilt Law

MAY 17, 2024

After listening to everything the panelists, guests, and organizers had to offer, here’s what we think healthcare innovators should take away from the conference. Our 4 Game-Changing Takeaways for Healthcare Innovators 1. Integrating your data – Healthcare workers are receiving large quantities of data from patients around the clock.

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PM360

JUNE 26, 2023

As shareholders and consumers demand greater transparency, accountability, and ethical behavior from corporations, pharmaceutical companies are expected to play a role in addressing these issues. These partnerships can be with local governments, healthcare providers, local startups, and non-governmental organizations.

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PM360

JULY 26, 2022

They care that the products and services they use are inclusive, sensitive, and ethical, and will lean toward messaging that reflects those qualities. This means that when it comes to choosing healthcare providers and services, they will seek out options that take into account mental and emotional, as well as physical well-being.

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Pharma Marketing Network

MAY 15, 2023

One of the biggest opportunities presented by big data in the pharmaceutical industry is the ability to gain insights into patient needs and preferences. One of the biggest challenges is ensuring that patient privacy is protected. Another challenge is the sheer volume of data that companies must manage.

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Contrarian Sales Techniques

JANUARY 30, 2023

Additionally, the use of technology is also making it easier for healthcare providers to access the information they need without meeting face to face with a sales representative. Be prepared for rejection : Medical sales is a competitive industry, and you may face rejection from companies or healthcare providers.

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