Contrarian Sales Techniques

OCTOBER 9, 2024

But, with all that power, you and I need to pause and think about the ethical side of things. We’re in healthcare, and that means dealing with sensitive information and high stakes. Let’s break down some of the key ethical considerations you and I should keep in mind when using AI in medical sales.

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Pharma Marketing Network

JULY 27, 2023

Developing strong and meaningful relationships with Healthcare Professionals (HCPs) is vital for healthcare organizations, pharmaceutical companies, and medical device manufacturers alike. These partnerships not only improve patient outcomes but also foster mutual trust and collaboration.

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Pharma Marketing Network

DECEMBER 31, 2024

Are you targeting healthcare providers (HCPs), patients, or payers? Craft a Patient-Centric Approach Todays consumers want more than medication; they want solutions. For instance, campaigns for branded drugs like Lipitor and Jardiance have gained traction by focusing on patients real-life experiences.

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PM360

JUNE 24, 2024

In the rapidly evolving global healthcare landscape, the relationship between patients and healthcare professionals (HCPs) remains crucial for effective treatment and care delivery. Another survey found that only 12% of adults felt healthcare was handled ‘extremely’ or ‘very’ well in the U.S., million by 2028.

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Pharmaceutical Representative Training

MARCH 17, 2025

Healthcare professionals are also catching up to the patient group, which has long been engaged on social media. It can be applied to comprehend patient difficulties and spot chances for clinical intervention. Patient and healthcare professionals anticipate personalized, communication based on value.

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Infuse Medical

SEPTEMBER 9, 2024

Integration of AR in medicine marks a basic change in how operations are carried out, therefore improving patient outcomes and lowering surgical risks; it is not only a technological development. Surgeons can view 3D models of anatomical structures layered on the patient’s body with AR headsets including Microsoft HoloLens.

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Infuse Medical

MARCH 22, 2024

Healthcare training is a crucial aspect of maintaining high standards in patient care and ensuring the competence of medical professionals. As VR technology continues to evolve and become more accessible, its role in healthcare training is expected to expand rapidly. Introduction to Healthcare Training Costs A.

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Contrarian Sales Techniques

JULY 24, 2024

In medical sales, we advocate for healthcare providers, ensuring they have access to the latest advancements that can benefit their patients. We gotta be the same way, using data and research to understand healthcare providers' needs and recommend the most effective solutions. He's also a skilled strategist.

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Contrarian Sales Techniques

JANUARY 24, 2023

As a pharmaceutical sales representative, I have often come across the misconception that my job is solely about pushing the most profitable products , regardless of whether they are the best treatment option for the patient. As a pharmaceutical sales representative, I am bound by strict ethical guidelines and regulations.

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PM360

JULY 26, 2022

They care that the products and services they use are inclusive, sensitive, and ethical, and will lean toward messaging that reflects those qualities. This means that when it comes to choosing healthcare providers and services, they will seek out options that take into account mental and emotional, as well as physical well-being.

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Contrarian Sales Techniques

MAY 17, 2024

We were the bridge between the pharmaceutical companies and the healthcare providers, and our credibility depended on our knowledge and communication skills. One significant aspect of our training that stood out was the emphasis on ethical versus generic pharmaceutical companies.

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PM360

JUNE 24, 2024

This fuels an enormous need for effective patient communication and education as new therapies move through the biopharma pipeline. Marketing to rare disease patient populations is equal parts opportunity and responsibility. audiences (direct-to-patient advertising rules are fundamentally different overseas).

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Contrarian Sales Techniques

JULY 25, 2024

Here's how "Love & Other Drugs" resonates with medical sales reps: Patients Before Profits Jamie's character starts to question the ethics of the pharmaceutical industry. It reminds us that our focus should always be on patient well-being, not just pushing products. The same goes for us in medical sales.

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Rep-Lite

APRIL 4, 2024

Sales representatives play a crucial role in connecting healthcare facilities with innovative technologies that improve patient care. While the rewards can be significant, carving a successful path in this field requires a unique blend of technical knowledge, interpersonal skills, and a commitment to ethical practices.

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Contrarian Sales Techniques

DECEMBER 6, 2023

Med reps provide information about their products, explain their benefits and side effects, and try to convince doctors and other healthcare providers to prescribe or use them. The Skeptic's View: Not Just About Patient Health However, it's crucial to understand that medical representatives are, first and foremost, salespeople.

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Pharma Marketing Network

OCTOBER 29, 2024

Pharma advertising isn’t just about promoting products—it’s about reaching patients, caregivers, and healthcare professionals with valuable, meaningful information. With digital channels, evolving regulations, and changing patient expectations, creating an impactful advertising strategy can feel complex.

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Pharma Marketing Network

DECEMBER 19, 2024

In pharma marketing, targeting the right patients and providers ensures that every dollar spent delivers value, engagement, and, most importantly, trust. Patients: The End Consumers Patients are at the heart of pharma marketing. Patients: Highlight lifestyle benefits, such as convenience or improved quality of life.

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LEVO Health

AUGUST 8, 2023

However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services. More than 40% of healthcare consumers use social media for their healthcare information needs.

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PM360

JUNE 26, 2023

As shareholders and consumers demand greater transparency, accountability, and ethical behavior from corporations, pharmaceutical companies are expected to play a role in addressing these issues. These partnerships can be with local governments, healthcare providers, local startups, and non-governmental organizations.

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pharmaphorum

JULY 4, 2022

With a broad and diverse range of symptoms and severities impacting patients around the world, connecting these individuals with the information and expertise needed to achieve the correct diagnosis can be extremely lengthy and pose a significant barrier to treatment. “As Data privacy and protection, patient voice.

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PM360

JUNE 16, 2023

Simply put, identifying a disorder and receiving a formal diagnosis is at the root of myriad difficulties—from connecting a patient to a community to generating an appropriate care and treatment plan that ideally goes beyond managing symptoms to connecting a patient to clinical trials.

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Pharma Marketing Network

JANUARY 9, 2025

With rising competition, stricter regulations, and increasingly informed patients, the landscape has transformed dramatically. ” but “How can we provide value?” Each piecepatients, healthcare providers, technology, and regulationsmust fit perfectly to create a meaningful impact.

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Healthcare Success

MAY 24, 2022

As more healthcare professionals provide accessible online services and shorten the red tape between physician-patient communications, consumers no longer feel the need to visit the closest option. Instead, they’re empowered to choose a healthcare business offering a consumer experience that meets or exceeds their expectations.

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Pharma Marketing Network

OCTOBER 29, 2024

In today’s fast-paced digital world, healthcare digital marketing is no longer optional for pharma brands—it’s essential. Connecting with patients, healthcare providers, and caregivers online builds trust, enhances engagement, and strengthens brand loyalty. Understanding Your Target Audience Who are you trying to reach?

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Contrarian Sales Techniques

FEBRUARY 21, 2023

Pharmaceutical sales representatives play a crucial role in the healthcare industry , even though they cannot provide direct advice on medicines or medical devices. This can have a significant impact on patient outcomes and overall public health.

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Pharma Marketing Network

NOVEMBER 1, 2024

This shift includes everything from leveraging social media to engaging patients through apps and personalized email campaigns. The challenge is not just collecting data, but doing so ethically and in compliance with laws like GDPR in Europe and HIPAA in the United States.

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Contrarian Sales Techniques

FEBRUARY 23, 2023

Focus on building relationships : Building strong relationships with healthcare providers, KOLs, and thought leaders is essential to success in this industry. Be patient and persistent : Building a successful career in pharmaceutical sales takes time and persistence. Don't get discouraged if you don't see immediate results.

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Clarify Health

JULY 25, 2023

This post will discuss how healthcare providers are adopting AI models, as well as best practices that the leaders of these organizations should adhere to when deploying this technology. Applications of AI for providers One of the most exciting ways that providers can use AI is to help enhance clinical decision-making.

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PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. But 71% also want publicly shared information about how patients’ perspectives were incorporated into the development of products and services. Noël Moossa.

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Impetus Digital

JUNE 17, 2024

However, more and more companies are realizing the benefits of VR/AR for teaching healthcare providers (HCPs) about complex biological processes and novel drug classes’ mechanisms of action. It encourages collaboration and understanding of each role, ultimately improving patient care outcomes.

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PM360

NOVEMBER 27, 2023

Continuing medical education (CME) is a top priority for healthcare providers in order to maintain their medical licensure, broaden and update their clinical knowledge, hone their skills, feed their curiosity, and ensure patients receive the best care and outcomes.

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Pharma Marketing Network

OCTOBER 25, 2024

Because patients are increasingly turning to digital platforms to research health solutions, and doctors are using online tools to stay updated. As patients become more digitally savvy, pharmaceutical companies can reach them where they are: on social media, search engines, and healthcare websites.

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Rep-Lite

FEBRUARY 28, 2024

By pursuing advanced certifications, medical sales professionals deepen their understanding of the field, stay ahead of competitors, and contribute to improved patient care through informed sales practices. These certifications serve as a validation of expertise and dedication to professional development.

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Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Rep-Lite

MAY 10, 2024

From groundbreaking advancements in technology to a growing emphasis on patient-centricity, the industry is constantly evolving. The rise of telehealth is altering the way healthcare is delivered, and medical sales are following suit. The world of medical sales is bursting with change.

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PM360

SEPTEMBER 30, 2024

for Your Brand, Company, or the Industry as a Whole Building trust equity in the pharmaceutical industry hinges on a commitment to transparency, reliability, and ethical practices. PM360 asked a few specialists to share their intake on building trust equity with patients in the industry.

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Clarivate

JUNE 28, 2024

The artificial intelligence (AI) revolution has created a remarkable opportunity to transform medical diagnostics by significantly enhancing the accuracy, speed, and efficiency of diagnosing patients. One of the primary barriers is the disagreement in data protection and the lack of compatibility with ethical aspects.

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