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Pharma Research Trends: Leveraging Innovation for Smarter Marketing Strategies

Pharma Marketing Network

From AI-powered insights to the rise of precision medicine, new trends are reshaping the way we connect with patients and healthcare providers. Pharma research provides the data and insights needed to create targeted campaigns. Pharma research provides the data and insights needed to create targeted campaigns.

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Improving Access to Medicine: The Role of Pharma Companies in Emerging Markets

PM360

Access to medicines have persisting and systemic differences across the globe and within countries. It is estimated that nearly two billion people globally do not have access to essential medicines. Traditionally, pharmaceutical companies have not prioritized emerging markets as part of their access strategy.

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Augmented Reality: Transforming Surgical Planning And Navigation

Infuse Medical

Integration of AR in medicine marks a basic change in how operations are carried out, therefore improving patient outcomes and lowering surgical risks; it is not only a technological development. ☛ Improved outcomes: AR has been linked in medicine to better patient outcomes.

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Mastering Pharmaceutical Marketing: Strategies to Drive Success in the Pharma Industry

Pharma Marketing Network

Are you targeting healthcare providers (HCPs), patients, or payers? Follow FDA guidelines on advertising to ensure your messaging is accurate and ethical. Monitor Industry Trends Stay informed about market trends like the rise of telehealth, personalized medicine, and value-based care.

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Navigating Pharma Sales Challenges: Tips to Boost Your Sales Performance (Use of AI and Social Media for Effective brand promotion)

Pharmaceutical Representative Training

Content must follow legal and ethical requirements and be truthful, fair, and non-misleading. Depending on their area of expertise or prior involvement, healthcare providers may receive individualized study summaries, clinical trial data, and educational materials.

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Understanding the Role of a Medical Representative: A Balanced View

Contrarian Sales Techniques

They seem to have an air of confidence, backed by the promise of modern medicine. Med reps provide information about their products, explain their benefits and side effects, and try to convince doctors and other healthcare providers to prescribe or use them. But what really is the role of a medical rep?

Medical 52
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Medical Informatics and Rare Disease: a bridge between two worlds

pharmaphorum

And this is where modern technologies and data-driven medical informatics can really bridge the gaps in rare disease research,” said Dr Joanne Hackett, head of Genomic and Precision Medicine at IQVIA, during a recent pharmaphorum webinar. Sharing data to find the right diagnosis.

Medical 105