PM360

JUNE 24, 2024

According to a recent industry survey, over 70% of patients feel that the healthcare system falls short of meeting their needs in some capacity, and 64% expect their healthcare providers to have a better understanding of their health journey. Ultimately, these advancements lead to enhanced patient care and outcomes.

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Infuse Medical

MARCH 22, 2024

This article explores how VR can revolutionize healthcare training, leading to cost reductions and enhanced learning experiences. As VR technology continues to evolve and become more accessible, its role in healthcare training is expected to expand rapidly.

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Contrarian Sales Techniques

FEBRUARY 23, 2023

Focus on building relationships : Building strong relationships with healthcare providers, KOLs, and thought leaders is essential to success in this industry. I want you to consider the long-term consequences of your actions and always prioritize your ethical standards and personal well-being.

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Rep-Lite

FEBRUARY 28, 2024

Role of Advanced Certifications in Medical Sales Advanced certifications play a multifaceted role in medical sales, offering enhanced expertise, credibility, and trust, a competitive advantage, adherence to compliance and ethical standards, career advancement opportunities, and a commitment to continuous professional development.

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Contrarian Sales Techniques

OCTOBER 9, 2024

With AI-powered analytics , we’re no longer shooting in the dark when it comes to identifying leads, optimizing strategies, and tracking performance. These tools help you tailor your approach, making every interaction with healthcare providers more impactful. As a sales rep, you’ve likely noticed how the landscape has evolved.

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Clarify Health

JULY 25, 2023

This post will discuss how healthcare providers are adopting AI models, as well as best practices that the leaders of these organizations should adhere to when deploying this technology. Applications of AI for providers One of the most exciting ways that providers can use AI is to help enhance clinical decision-making.

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pharmaphorum

JULY 4, 2022

However, as Dr Storf illustrated during the webinar, sharing data through networks of experts and healthcare providers could be a potential solution to this ongoing issue. Currently, records captured in the healthcare settings are comprised of structured and unstructured data, which needs to be comparable or searchable. “We

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Rep-Lite

MARCH 11, 2024

Creating an inclusive work environment fosters a feeling of belonging among employees, which leads to increased productivity, higher morale, and better retention rates. Here are many reasons to build a diverse and inclusive medical sales team : Representation: Healthcare providers and patients come from diverse backgrounds.

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Rep-Lite

APRIL 5, 2024

They also educate healthcare providers about the products, conducting presentations and demonstrations and providing ongoing support and training. Market Research and Lead Generation: Staying informed about market trends, competitor activity, and the specific needs of healthcare facilities in their territory is crucial.

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PM360

SEPTEMBER 30, 2024

for Your Brand, Company, or the Industry as a Whole Building trust equity in the pharmaceutical industry hinges on a commitment to transparency, reliability, and ethical practices. We asked: • How can transparency and communication play a role in enhancing trust equity for a healthcare sector brand?

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Ethics Pharma Side effects Healthcare 59

Pharma Marketing Network

OCTOBER 25, 2024

Email Marketing: Email remains a powerful tool for healthcare providers. Healthcare Portals and Forums: Platforms like WebMD and Healthline are goldmines for connecting with specific patient groups. Building Trust and Compliance Building trust with patients and healthcare providers is paramount.

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Healthcare Success

JANUARY 2, 2024

They demand secure, seamless, personalized experiences and expect healthcare providers to engage with them in real-time. It can also help providers provide personalized treatment based on an individual’s medical history or genetic profile. This information leads to better ad targeting and increased ad relevance.

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Clarify Health

JUNE 15, 2023

One is the lack of data standardization and compatibility — inconsistent data formats and incompatible IT systems across different healthcare providers often hinder effective data sharing, making it difficult to reliably measure physician performance. Concerns surrounding data security and privacy are another major challenge.

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Healthcare Success

MAY 24, 2022

Even if you’re happy with your current patient volumes, healthcare marketing can’t happen without a planned medical marketing strategy to keep your healthcare brand at the forefront of people’s minds. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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Rep-Lite

JULY 25, 2023

These skilled professionals play a pivotal role in bridging the gap between cutting-edge medical equipment and technologies and the healthcare providers who depend on them to save lives. Furthermore, ethical conduct, honesty, and transparency will build trust with your clients, fostering long-term partnerships and repeat business.

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Rep-Lite

MAY 10, 2024

The rise of telehealth is altering the way healthcare is delivered, and medical sales are following suit. The proliferation of telehealth solutions has led to a significant rise in virtual sales interactions and consultations, with healthcare providers and decision-makers embracing remote communication channels.

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Pharma Marketing Network

JANUARY 7, 2025

Because that’s where the audience ispatients, healthcare providers, and stakeholders all spend significant time online. In 2025, delivering tailored messages to individual patients and healthcare providers is no longer a luxuryits a necessity. A significant focus for regulatory bodies has been on transparency.

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Rep-Lite

SEPTEMBER 21, 2024

For example, tracking leads, conversions, and customer satisfaction helps ensure success. Building strong relationships with healthcare professionals is equally important. Think of it like maintaining a friendship—strong relationships lead to more opportunities! Network with healthcare professionals.

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Contrarian Sales Techniques

OCTOBER 15, 2024

Sales forecasting has always been a critical part of medical sales, helping reps like me plan strategies, prioritize leads, and ensure we’re on track to hit our targets. AI’s Role in Predicting High-Potential Leads One of the most powerful aspects of AI-driven sales forecasting is its ability to identify high-potential leads.

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Nixon Gwilt Law

NOVEMBER 16, 2023

Now let’s look at two exciting use cases of generative AI in healthcare, and the legal issues companies should consider when implementing these technologies in their business models. This is a big deal for healthcare innovation companies. This uncertainty can lead to liability risks.

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Scott’s Directories

JUNE 11, 2024

A few strategies to consider: Personalized Emails: Craft emails that resonate with the specific needs of urban healthcare professionals. Targeting Rural Areas Across Alberta Rural healthcare providers often face different challenges, such as resource constraints and geographical isolation.

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PM360

JUNE 24, 2024

Regulatory Compliance and Ethical Considerations It may sound like an obvious statement, but to engage patient audiences as a commercial entity, someone needs to keep a regulatory eye on the program. Humanity, compassion, and empathy should form our constellation of north stars. They’re critical gatekeepers for these patient communities.

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Pharma Marketing Network

DECEMBER 19, 2024

Demographics: Factors like age, gender, and socioeconomic status often determine healthcare decisions. Healthcare Providers: Key Influencers Physicians, nurses, and pharmacists are the gatekeepers of medical advice and treatment recommendations. Missteps in advertising claims or data usage can lead to costly penalties.

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Rep-Lite

SEPTEMBER 30, 2024

In an industry where knowledge, relationships, and compliance are critical, a bad hiring decision can lead to not only financial losses in both internal and external recruitment costs but also lasting damage to business operations and reputation. Salespeople must also navigate evolving regulations while maintaining ethics and customer focus.

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Medical Sales News

APRIL 25, 2021

Networking Possibilities – interact with a variety of other professionals leading you to a successful, long term career. Being satisfied with your job leads to more productivity, better work ethic, stronger relationships at work, and overall more motivation towards career goals. Job Satisfaction.

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Close-Up CRM

MARCH 6, 2024

One company that is leading the way in this area is Close-Up International US. Close-Up is a global leader in AI-enabled CRM solutions, serving as the Top-5 for Pharma Globally and Top-2 in the Americas, with over 650 pharmaceutical and healthcare companies in more than 50 countries as their clients.

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Contrarian Sales Techniques

DECEMBER 4, 2023

Compromising on quality might save a few bucks initially but can lead to a tattered, unprofessional look that does more harm than good in the long run. A chaotic bag can lead to a chaotic presentation. It’s not just about following the law; it’s about ensuring that your practices align with ethical standards.

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Nixon Gwilt Law

MAY 17, 2024

There was something for every healthcare innovator to apply to their business—from ways to navigate the latest regulatory developments to successfully selling your product(s) to the nation’s leading health systems. Tools that provide this insight will help drive better long-term outcomes for patients.

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Nixon Gwilt Law

MAY 17, 2024

There was something for every healthcare innovator to apply to their business—from ways to navigate the latest regulatory developments to successfully selling your product(s) to the nation’s leading health systems. Tools that provide this insight will help drive better long-term outcomes for patients.

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Healthcare Healthcare Patients Training 52

Healthcare Success

JULY 1, 2024

Today, I share some recent marketing examples of sensitive healthcare topics such as mental health, transgender healthcare, body odor, menstruation, and erectile dysfunction. The commercial showcases that Kaiser Permanente values the transgender community and provides compassionate, high-quality, and inclusive health care.

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Pharma Marketing Network

OCTOBER 14, 2024

This unique dynamic allows pharma companies to reach specific niches, such as patients with rare diseases or healthcare providers specializing in particular fields. In an era where misinformation can spread rapidly, pharma companies must ensure that their influencer partnerships are based on ethical standards and transparent practices.

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Rep-Lite

NOVEMBER 30, 2023

B2B sales consultants in medical sales often work on strategies for nurturing long-term relationships with healthcare providers, which may differ significantly from the transactional nature of traditional sales. What is your approach to compliance in medical sales, and how do you ensure ethical practices within a sales team?

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Healthcare Success

AUGUST 29, 2022

This burgeoning area offers plenty of market opportunities for innovative hospitals and healthcare providers. We’ve scoured the internet to bring you brands leading the way in the wellness categories listed above. Do you offer organic, natural, ethically-sourced ingredients? The Best Wellness Brands. If so, start there.

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Nixon Gwilt Law

APRIL 22, 2024

Appropriate: Guarantees that DSIs are suitable for the contexts and populations in which they are used, adhering to relevant clinical and ethical standards. Valid: Confirms that DSIs are scientifically and statistically sound, providing reliable predictions based on the data and methodologies employed.

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Healthcare Healthcare Training Food and Drug Administration 52

Nixon Gwilt Law

APRIL 22, 2024

Appropriate: Guarantees that DSIs are suitable for the contexts and populations in which they are used, adhering to relevant clinical and ethical standards. Valid: Confirms that DSIs are scientifically and statistically sound, providing reliable predictions based on the data and methodologies employed.

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Healthcare Healthcare Training Food and Drug Administration 52

Rep-Lite

OCTOBER 10, 2024

In-house medical recruiters play a critical role in healthcare organizations, ensuring that hospitals and clinics are staffed with qualified professionals. However, behind the scenes, these recruiters face a multitude of challenges that can often lead to frustration, burnout, and inefficiency.

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Rep-Lite

MARCH 14, 2024

Medical sales representatives are the medium through which medical companies sell their healthcare products to providers like hospitals and clinics. They build relationships, understand needs, and offer tailored solutions to these healthcare providers. Ethical promotions demand adherence to legal standards.

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