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6 Important Messages When Marketing Healthcare to Gen Z

PM360

Members of Generation Z, currently in their teens and early 20s, will soon be taking charge of their own healthcare for the first time in their lives. Within the next few years, Gen Zers will stop qualifying for health insurance coverage through their parents and will become more independent, financially and otherwise.

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My Truth as a Pharmaceutical Sales Rep: Debunking the Misconception of Pushing Only Profitable Products

Contrarian Sales Techniques

As a pharmaceutical sales representative, I am bound by strict ethical guidelines and regulations. I am prohibited from promoting off-label use of a product or providing any false or misleading information. I am trained and educated on the products I represent, including the best treatment options for patients.

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How A Pharma Sales Rep Can Contribute to Society

Contrarian Sales Techniques

While they may not be directly involved in patient care, they play an important role in promoting and educating healthcare providers about the latest treatments and technologies. Another way that pharma sales reps can contribute to society is by fostering partnerships between healthcare providers and pharmaceutical companies.

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Healthcare Marketing Trends in 2024: How to StayAhead

Healthcare Success

They demand secure, seamless, personalized experiences and expect healthcare providers to engage with them in real-time. It can also help providers provide personalized treatment based on an individual’s medical history or genetic profile. To stay ahead, medical practices must harness the power of AI in several areas.

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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

Even if you’re happy with your current patient volumes, healthcare marketing can’t happen without a planned medical marketing strategy to keep your healthcare brand at the forefront of people’s minds. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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Facing the Challenges and Opportunities in Digital Health Data Security

Impetus Digital

This is an opportunity for healthcare organizations and developers to create a system that will allow patients, hospitals, and healthcare providers to collect and store patient records and history with the proper and legal accessibility in place. Addressing the ethical implications of using technology in medicine. ?

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Data-Driven Connections: Linking Rare Disease Patients to Clinical Trials, Experts, and Resources

PM360

Can insurers establish their burden of disease if it is difficult to identify? Where it may have taken months to get access to one’s own data from multiple healthcare providers (if they accessed them at all), in principle this can now occur in minutes. How can we recruit patients for trials if they aren’t already diagnosed?