Pharma Marketing Network

DECEMBER 4, 2024

As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcare providers. Virtual health consultations, mobile apps, and online portals have made it easier to engage patients and healthcare providers alike. Patient-Centric Marketing Patients want to feel heard.

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LEVO Health

JANUARY 13, 2025

Artificial intelligence (AI) is rapidly revolutionizing the healthcare industry, reshaping the patient experience in the process. By leveraging AI in patient care, healthcare providers can improve patient outcomes, enhance efficiency, and reduce costs all while providing a more personalized and seamless patient experience.

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Pharma Marketing Network

JULY 12, 2023

PGC can be a valuable source of information for other patients, and it can also help pharmaceutical companies to better understand the needs and concerns of their target audience. This information can then be used to create marketing messages that are more relevant and persuasive. One way is to use patient-generated content (PGC).

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Pharma Marketing Network

DECEMBER 31, 2024

Are you targeting healthcare providers (HCPs), patients, or payers? Follow FDA guidelines on advertising to ensure your messaging is accurate and ethical. Monitor Industry Trends Stay informed about market trends like the rise of telehealth, personalized medicine, and value-based care.

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Rep-Lite

APRIL 4, 2024

Sales representatives play a crucial role in connecting healthcare facilities with innovative technologies that improve patient care. While the rewards can be significant, carving a successful path in this field requires a unique blend of technical knowledge, interpersonal skills, and a commitment to ethical practices.

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Contrarian Sales Techniques

JANUARY 24, 2023

As a pharmaceutical sales representative, I am bound by strict ethical guidelines and regulations. I am prohibited from promoting off-label use of a product or providing any false or misleading information. I am trained and educated on the products I represent, including the best treatment options for patients.

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PM360

JULY 26, 2022

As a result, they will seek out mobile apps that allow for effortless information sharing between providers, quick appointment scheduling, and easy access to test results. They care that the products and services they use are inclusive, sensitive, and ethical, and will lean toward messaging that reflects those qualities.

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Contrarian Sales Techniques

MAY 17, 2024

I remember my first training session vividly – it was intense, informative, and somewhat intimidating. As a male rep entering this competitive field, I felt the pressure to absorb every bit of information and perfect my pitch to stand out. This focus on ethical practices instilled a sense of pride and accountability in us as reps.

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Contrarian Sales Techniques

DECEMBER 6, 2023

At its core, a medical representative's job is to increase the awareness and use of their company's medical products, typically pharmaceuticals or medical equipment, by connecting with healthcare professionals. In this light, they serve as a bridge between the rapidly evolving pharmaceutical industry and the healthcare providers.

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PM360

JUNE 24, 2024

According to a recent industry survey, over 70% of patients feel that the healthcare system falls short of meeting their needs in some capacity, and 64% expect their healthcare providers to have a better understanding of their health journey. highlighting the urgent need for improving patient outcomes in the country.

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Pharma Marketing Network

OCTOBER 29, 2024

Pharma advertising isn’t just about promoting products—it’s about reaching patients, caregivers, and healthcare professionals with valuable, meaningful information. With patients increasingly involved in their health decisions, effective advertising helps them make informed choices about treatments.

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LEVO Health

AUGUST 8, 2023

However, social media in healthcare is playing a transformative role, reshaping how healthcare providers connect with patients and market their services. The Rise of Social Media in Healthcare Marketing Social media platforms have become essential tools for healthcare providers to reach and engage with their target audience.

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Infuse Medical

MARCH 22, 2024

VR enables trainees to explore virtual laboratories, interact with molecular models, and participate in simulated clinical trials, accelerating the onboarding process and improving the retention of complex information. Future Trends and Innovations in VR for Healthcare Training A.

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Infuse Medical

SEPTEMBER 9, 2024

. ☛ Patient education: AR healthcare applications are not constrained to the operating theater but extend to the patient information. AR in Surgical Navigation ☛ Real-time guidance: AR overlays digital information onto the surgeon’s vision of the operating field, therefore offering real-time guidance during surgery.

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Pharma Marketing Network

OCTOBER 29, 2024

In today’s fast-paced digital world, healthcare digital marketing is no longer optional for pharma brands—it’s essential. Connecting with patients, healthcare providers, and caregivers online builds trust, enhances engagement, and strengthens brand loyalty. Understanding Your Target Audience Who are you trying to reach?

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Contrarian Sales Techniques

FEBRUARY 21, 2023

While they may not be directly involved in patient care, they play an important role in promoting and educating healthcare providers about the latest treatments and technologies. Another way that pharma sales reps can contribute to society is by fostering partnerships between healthcare providers and pharmaceutical companies.

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Pharma Marketing Network

JANUARY 9, 2025

With rising competition, stricter regulations, and increasingly informed patients, the landscape has transformed dramatically. ” but “How can we provide value?” Each piecepatients, healthcare providers, technology, and regulationsmust fit perfectly to create a meaningful impact.

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Pharmaceutical Representative Training

JUNE 22, 2024

The reps must be able respond to different inquiries, present the advantages and disadvantages of a product, and communicate information clearly. Ethical Conduct: In pharma sales, ethical conduct and behavior is crucial. Ethical conduct helps maintain the company’s integrity and foster trust with HCPs and patients.

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Contrarian Sales Techniques

FEBRUARY 23, 2023

Focus on building relationships : Building strong relationships with healthcare providers, KOLs, and thought leaders is essential to success in this industry. I want you to consider the long-term consequences of your actions and always prioritize your ethical standards and personal well-being.

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Clarify Health

JULY 25, 2023

This post will discuss how healthcare providers are adopting AI models, as well as best practices that the leaders of these organizations should adhere to when deploying this technology. Applications of AI for providers One of the most exciting ways that providers can use AI is to help enhance clinical decision-making.

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Rep-Lite

FEBRUARY 28, 2024

By pursuing advanced certifications, medical sales professionals deepen their understanding of the field, stay ahead of competitors, and contribute to improved patient care through informed sales practices. These certifications serve as a validation of expertise and dedication to professional development.

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pharmaphorum

JULY 4, 2022

With a broad and diverse range of symptoms and severities impacting patients around the world, connecting these individuals with the information and expertise needed to achieve the correct diagnosis can be extremely lengthy and pose a significant barrier to treatment. “As Sharing data to find the right diagnosis.

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Pharma Marketing Network

MAY 15, 2023

With the advent of electronic health records, social media, and other digital sources, pharmaceutical companies now have access to vast amounts of data that can be used to inform their marketing strategies. Additionally, companies must ensure that the data they collect is accurate and reliable, and that it is used ethically and responsibly.

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Rep-Lite

APRIL 5, 2024

They also educate healthcare providers about the products, conducting presentations and demonstrations and providing ongoing support and training. Market Research and Lead Generation: Staying informed about market trends, competitor activity, and the specific needs of healthcare facilities in their territory is crucial.

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Healthcare Success

MAY 24, 2022

Even if you’re happy with your current patient volumes, healthcare marketing can’t happen without a planned medical marketing strategy to keep your healthcare brand at the forefront of people’s minds. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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PM360

SEPTEMBER 30, 2024

for Your Brand, Company, or the Industry as a Whole Building trust equity in the pharmaceutical industry hinges on a commitment to transparency, reliability, and ethical practices. We asked: • How can transparency and communication play a role in enhancing trust equity for a healthcare sector brand? So, how do we fix this?

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Pharma Marketing Network

NOVEMBER 1, 2024

The challenge is not just collecting data, but doing so ethically and in compliance with laws like GDPR in Europe and HIPAA in the United States. Pharma companies must also ensure that sensitive health information is safeguarded, as patient trust hinges on data security. However, using AI responsibly is key.

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Impetus Digital

JUNE 17, 2024

However, more and more companies are realizing the benefits of VR/AR for teaching healthcare providers (HCPs) about complex biological processes and novel drug classes’ mechanisms of action. Beyond these use cases, the uptake of VR/AR has been slower. We will definitely see more VR/AR medical education solutions in the years to come!

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Contrarian Sales Techniques

JANUARY 30, 2023

Additionally, the use of technology is also making it easier for healthcare providers to access the information they need without meeting face to face with a sales representative. Be prepared for rejection : Medical sales is a competitive industry, and you may face rejection from companies or healthcare providers.

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PM360

NOVEMBER 27, 2023

Continuing medical education (CME) is a top priority for healthcare providers in order to maintain their medical licensure, broaden and update their clinical knowledge, hone their skills, feed their curiosity, and ensure patients receive the best care and outcomes.

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Clarify Health

JUNE 15, 2023

Interconnected data is vital for many facets of ACOs, including patient information, care coordination, quality measurement, population health management, value-based reimbursement, research, and analytics. With poor data sharing and standardization, case-mix adjustment and benchmarking of provider performance suffer.

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Rep-Lite

JULY 25, 2023

These skilled professionals play a pivotal role in bridging the gap between cutting-edge medical equipment and technologies and the healthcare providers who depend on them to save lives. Stay informed about the latest advancements and trends in the medical device industry.

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Pharma Marketing Network

OCTOBER 25, 2024

Email Marketing: Email remains a powerful tool for healthcare providers. Healthcare Portals and Forums: Platforms like WebMD and Healthline are goldmines for connecting with specific patient groups. Healthcare Portals and Forums: Platforms like WebMD and Healthline are goldmines for connecting with specific patient groups.

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Healthcare Success

JANUARY 2, 2024

They demand secure, seamless, personalized experiences and expect healthcare providers to engage with them in real-time. It can also help providers provide personalized treatment based on an individual’s medical history or genetic profile. This information leads to better ad targeting and increased ad relevance.

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Pharma Marketing Network

JANUARY 7, 2025

Because that’s where the audience ispatients, healthcare providers, and stakeholders all spend significant time online. In 2025, delivering tailored messages to individual patients and healthcare providers is no longer a luxuryits a necessity. Keep an eye on pharma marketing news to stay informed and agile.

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Pharma Marketing Network

OCTOBER 1, 2024

One of the primary objectives of pharma marketing is to communicate the benefits and safety profiles of medications to healthcare providers and patients. The goal is to ensure that the target audience is well-informed about the available treatment options. Social media marketing is another powerful tool in the digital arsenal.

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Pharma Marketing Network

MARCH 23, 2023

With the advent of electronic health records, social media, and other digital sources, pharmaceutical companies now have access to vast amounts of data that can be used to inform their marketing strategies. Additionally, companies must ensure that the data they collect is accurate and reliable, and that it is used ethically and responsibly.

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