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As we approach 2025, emerging trends are reshaping how the industry engages with patients and healthcareproviders. Virtual health consultations, mobile apps, and online portals have made it easier to engage patients and healthcareproviders alike. Patient-Centric Marketing Patients want to feel heard.
As shareholders and consumers demand greater transparency, accountability, and ethical behavior from corporations, pharmaceutical companies are expected to play a role in addressing these issues. These partnerships can be with local governments, healthcareproviders, local startups, and non-governmental organizations.
Content must follow legal and ethical requirements and be truthful, fair, and non-misleading. Depending on their area of expertise or prior involvement, healthcareproviders may receive individualized study summaries, clinical trial data, and educational materials.
Sales representatives play a crucial role in connecting healthcare facilities with innovative technologies that improve patient care. While the rewards can be significant, carving a successful path in this field requires a unique blend of technical knowledge, interpersonal skills, and a commitment to ethical practices.
While they may not be directly involved in patient care, they play an important role in promoting and educating healthcareproviders about the latest treatments and technologies. Another way that pharma sales reps can contribute to society is by fostering partnerships between healthcareproviders and pharmaceutical companies.
For instance, in Malaysia, success often requires understanding the dual healthcare system —balancing the needs of government hospitals, private institutions, and rural clinics. MNCs enforce strict global and local compliance standards, ensuring that interactions with healthcare professionals (HCPs) remain ethical and transparent.
The rise of telehealth is altering the way healthcare is delivered, and medical sales are following suit. The proliferation of telehealth solutions has led to a significant rise in virtual sales interactions and consultations, with healthcareproviders and decision-makers embracing remote communication channels.
This is a guest article provided by Cybernews and does not necessarily reflect the views and values of Impetus Digital. Digital health data security is a growing concern for individuals, organizations, and government agencies. Addressing the ethical implications of using technology in medicine. ? About Cybernews.
HIPAA is the pantheon of healthcare data privacy regulation in the U.S. Its three separate Rules (Security, Privacy, and Breach) impose a variety of security controls, documentation, governance, and notice requirements on custodians of protected health information (PHI). When does it apply? HTI-1 What is it and when does it apply?
HIPAA is the pantheon of healthcare data privacy regulation in the U.S. Its three separate Rules (Security, Privacy, and Breach) impose a variety of security controls, documentation, governance, and notice requirements on custodians of protected health information (PHI). When does it apply? HTI-1 What is it and when does it apply?
Marketing pharma has become a complex and competitive field, with companies vying for the attention of healthcareproviders (HCPs), patients, and regulators alike. Stay updated with regulations from the FDA, EMA, and other governing bodies to avoid costly penalties. The good news?
This approach not only enhances patient satisfaction but also fosters stronger relationships between pharma companies and healthcareproviders, who value the ability to offer tailored treatment options. However, the rise of influencer partnerships also necessitates careful consideration of ethical and regulatory guidelines.
Build Strategic Partnerships Establishing partnerships with healthcareproviders, payers, or other stakeholders can be a strong signal to investors that your business model is viable. Strategic partnerships not only validate your business but can also provide additional resources and opportunities for growth.
Build Strategic Partnerships Establishing partnerships with healthcareproviders, payers, or other stakeholders can be a strong signal to investors that your business model is viable. Strategic partnerships not only validate your business but can also provide additional resources and opportunities for growth.
Pharmaceutical companies must invest in robust data governance frameworks and collaborate with healthcareproviders, research institutions, and regulatory bodies to establish data-sharing policies and standards.
Marketers must navigate complex relationships with healthcareproviders, patients, and regulatory bodies, ensuring that their strategies align with the ethical standards and legal requirements of the industry. This demands a proactive approach to staying updated with industry trends and innovations.
These questions raise many implications, but advancements in healthcare data and analytics can make a huge impact on patients and healthcareproviders, including reducing time to diagnosis and increasing connectivity for patients to the right providers, well-matched trials, and patient communities.
This unique dynamic allows pharma companies to reach specific niches, such as patients with rare diseases or healthcareproviders specializing in particular fields. In an era where misinformation can spread rapidly, pharma companies must ensure that their influencer partnerships are based on ethical standards and transparent practices.
Complex products like medical devices and pharmaceuticals require knowledge of healthcare, regulations, and patient care. Salespeople must also navigate evolving regulations while maintaining ethics and customer focus.
Rigorous standards established by governing bodies include consent forms and protocols related to storing and sharing of PHI. New legislation for the UK In the UK, the Health Security Agency undertakes health protection activities on behalf of the government. Known as ‘Section 251’, citizens can ‘opt-out’ of this arrangement.
2 Having been in place for almost 20 years, the current legislation on blood and on tissues and cells is now outdated and does not reflect the health and societal evolutions These rules govern the sourcing and use of starting materials for innovative therapies, such as blood, tissues and cells.
When asked how pharma companies could earn more trust from patients, lower drug prices and other financially supported access to treatment ranked as the top things patients would want to see along with more educational resources and support of government policies to protect patients’ rights.
They must be familiar with the different national authorities; the Food and Drug Administration (FDA), the European Medicines Agency (EMA), and other regulations that govern the pharmaceutical marketing and sales. Ethical Conduct: In pharma sales, ethical conduct and behavior is crucial. Department of Justice, 2020).
Because the way your company communicates its value to patients, healthcareproviders, and stakeholders can mean the difference between success and failure. Patients and healthcareproviders alike expect clear, honest communication. Make sure everyone understands the legal and ethical boundaries of marketing in pharma.
Google’s Policy Restrictions on Healthcare Advertising Google’s internal rules heavily restrict healthcare players like pharmaceutical manufacturers. The search engine imposes strict policies to ensure that health-related ads are accurate, ethical, and compliant with legal standards.
Regulatory and ethical constraints: HIPAA, GDPR, and other rules arent just compliance checkboxes. To mitigate these challenges, invest in data governance, security, and patient consent processes. Collaborate with IT and compliance teams to establish data governance practices that meet HIPAA or GDPR standards from the start.
Dr Sean Cahill, PhD, the associate editor of the global, peer-reviewed journal LGBT Health, says “for most young people, healthcareprovided doesn’t even go beyond that [social affirmation of gender identity], but a lot of people… are misrepresenting what gender affirming care looks like in this country”.
Salesforce has even weighed in by issuing ethical considerations for implementing digital health credentials. How do we ensure healthcare technology innovations continue post-pandemic? The United Kingdom’s National Health Service (NHS) app will also soon double as a vaccine passport.
So, it's important for moral reasons, for ethical reasons, but it's really, really, really empowered by digital. So, what I found out or what I understood then is, that digital is one of the key drivers of that happening because it was shifting powers within the healthcare system. It's a different part of it. So, this is my thinking.
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