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The Ethical Challenges for Pharmaceutical Marketers in Using AI to Write Marketing Copy or Creative

Pharma Marketing Network

While AI can be a powerful tool for creating effective marketing campaigns, it also poses significant ethical challenges. One of the main ethical concerns with using AI in pharmaceutical marketing is the potential for the technology to perpetuate biases and discrimination. “The ethics of artificial intelligence.”

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How Are Healthcare AI Developers Responding to WHO’s New Guidance on LLMs?

MedCity News

This month, the World Health Organization released new guidelines on the ethics and governance of LLMs in healthcare. Reactions from the leaders of healthcare AI companies have been mainly positive.

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Weathering the good and the bad: Why good business practices work

MedCity News

On the macro level, it’s expressed as a set of ethics and principles that govern a company’s conduct. For most companies and medtech, in particular, good business practices (GBP) happens on multiple levels. On the micro level, it’s more prescriptive (i.e., regulatory best practices or good manufacturing practices).

Ethics 116
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Data integrity considerations in Pharma and Life Sciences

European Pharmaceutical Review

Life science companies are increasingly using advanced technologies like artificial intelligence (AI), machine learning (ML) and blockchain to improve data quality and integrity by detecting anomalies in data and establishing tamper-proof audit trails for all data-related activities Data governance.

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Integrating Ethics Into Vaccine Management Software — Lessons From the Field

Salesforce

The rollout of COVID-19 vaccination efforts highlights the importance of ethical use of technology. As we partner with these communities to develop systems for complex vaccine management, we’ve identified principles to promote the ethical use of COVID-19 vaccine tech solutions, including guidelines around the use of Vaccine Cloud.

Ethics 52
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The Disruptive Impact of AI in Health Care

Pharmacy Times

Richman, PhD, discusses the disruptive nature of artificial intelligence (AI) in health care, highlighting both its transformative potential and the ethical considerations of governability and sustainability in its implementation.

Ethics 40
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Malaysia’s Budget 2025: What It Means for You and Me

Contrarian Sales Techniques

Not a fan, but it’s aimed at boosting government revenues without taxing basic necessities. The government is also serious about the carbon tax , targeting energy-heavy industries like steel production. One of the cooler parts is the MyDigital ID – an app that will link various government services (think JPJ, LHDN) to your MyKad.