Pharma Marketing Network

OCTOBER 29, 2024

In today’s fast-paced digital world, healthcare digital marketing is no longer optional for pharma brands—it’s essential. This article explores effective strategies to help pharma marketing executives navigate the digital landscape successfully. All promotional materials must be transparent and ethical.

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European Pharmaceutical Review

JUNE 28, 2023

Approval “for a Phase II study should provide us with a strong efficacy signal and expedite our pathway to approval for MSP-1014 as a new effective and more tolerable treatment for patients suffering from MDD,” added Mindset Pharma’s Chief Scientific Officer Araujo.

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Pharma Marketing Network

DECEMBER 4, 2024

Marketing pharma has become a complex and competitive field, with companies vying for the attention of healthcare providers (HCPs), patients, and regulators alike. Marketing pharma has become a complex and competitive field, with companies vying for the attention of healthcare providers (HCPs), patients, and regulators alike.

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pharmaphorum

NOVEMBER 3, 2022

Food and Drug Administration’s (FDA) draft guidance, “ Digital Health Technologies for Remote Data Acquisition in Clinical Investigations ”. Pharma companies with more mature digital strategies are able to focus on questions of scale. Pharma companies that aren’t asking these questions of scale risk being left behind.

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eMediWrite

SEPTEMBER 24, 2024

Pharma marketers must use innovative, strategic, and data-driven approaches to differentiate their brand from the many others competing for consumers’ attention. Adopt a Digital Transformation Perspective Pharma marketing has been transformed by the emergence of digital healthcare.

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Pharma Marketing Network

DECEMBER 19, 2024

In pharma marketing, targeting the right patients and providers ensures that every dollar spent delivers value, engagement, and, most importantly, trust. Defining Target Audiences in Pharma Marketing To excel in audience targeting, pharma marketers must understand who their audience is and what they need.

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Pharma Marketing Network

OCTOBER 1, 2024

Pharma marketing strategies have evolved significantly over the years, adapting to changes in technology, regulatory landscapes, and consumer behavior. Introduction to Pharma Marketing Strategies Pharma marketing strategies encompass a range of activities aimed at promoting pharmaceutical products to healthcare professionals and consumers.

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Pharma Marketing Network

DECEMBER 5, 2024

These networksspanning healthcare professionals, patients, and digital platformsare the lifeblood of modern pharma marketing. The Importance of Marketing Networks in Pharma Why are marketing networks crucial in pharma? Through these networks, pharma marketers can: Build trust with healthcare professionals.

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Pharmaceutical Representative Training

JUNE 22, 2024

Pharmaceutical representatives (pharma reps) are facing new challenges as a result of these transformations that have drastically altered the pharmaceutical sales landscape. Essential Competencies in Pharmaceutical Sales First, let’s review the competencies of a successful sales rep in pharma.

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Pharma Marketing Network

AUGUST 9, 2023

It’s crucial for marketing teams to stay informed about the latest guidelines, policies, and updates from regulatory bodies such as the Food and Drug Administration (FDA) in the United States or the European Medicines Agency (EMA) in the European Union.

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PM360

SEPTEMBER 30, 2024

for Your Brand, Company, or the Industry as a Whole Building trust equity in the pharmaceutical industry hinges on a commitment to transparency, reliability, and ethical practices. A major flaw is the way ethical and transparent advertising is perceived, especially when conveying complex medical information. So, how do we fix this?

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European Pharmaceutical Review

JULY 21, 2023

A recent report from the US Food and Drug Administration (FDA) shows that while the number of new drug shortages has fallen significantly from a high of 250 in 2011 to 49 in 2022, there was an increase in new drug shortages year-on-year. Recommendations were also published earlier this year for all stakeholders in the pharma supply chain.

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Pharma Marketing Network

AUGUST 9, 2023

It’s crucial for marketing teams to stay informed about the latest guidelines, policies, and updates from regulatory bodies such as the Food and Drug Administration (FDA) in the United States or the European Medicines Agency (EMA) in the European Union.

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Clarivate

MARCH 17, 2022

Experts at a November 2021 Food and Drug Administration (FDA) meeting also wrestled with this theme of clinical trials and pregnancy. Ahead of the meeting, the FDA highlighted nonclinical findings (i.e., We look at the outcome of a recent Food and Drug Administration meeting and their draft guidance for more information.

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MedReps

SEPTEMBER 19, 2022

There’s no shortage of challenges for those new to pharma, medical sales and even veterans. Therefore, chances are your next job in pharma or medical sales will involve launching something new. In other words, you can face a harsh competitive environment if you work with an ethical company with a supportive culture.

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Contrarian Sales Techniques

JANUARY 23, 2024

Well, I've been there, navigated the CNPR maze myself, and emerged (hopefully) the other side a certified, career-ready pharma pro. The map leads you through regulatory landscapes, navigating intricate FDA and compliance guidelines. But where do you begin? How do you know if this path is right for you? But let's be real.

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pharmaphorum

NOVEMBER 16, 2022

This drug is not FDA or EMA approved, let’s be very clear, but it’s going to be – the PDUFA date for the FDA is 26th November […] If it is approved, I think the field feels very strongly that this is going to be a very substantial value-add to the field. After all, GA is almost impossible to treat.

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Clarivate

NOVEMBER 13, 2023

More recently, the FDA has developed the Patient Focused Drug Development (PFDD) Guidance Series, which provides sponsors with guidance on how to collect and submit patient experience data in medical product development for regulatory decision making. All data were collated in FDA COA Evidence Dossiers. Mainland China and Japan.

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Patients Food and Drug Administration FDA Safety 52

PM360

JUNE 11, 2022

Only 5% of patients ranked pharma companies as the most trusted player in the healthcare space, according to a 2021 survey of 500 patients from Accenture. Patients want to know other patients are involved in what pharma is doing. Learn how pharma is involving them. They want to hear about those patients’ experiences.

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Pharma Marketing Network

OCTOBER 3, 2024

Marketers must navigate complex relationships with healthcare providers, patients, and regulatory bodies, ensuring that their strategies align with the ethical standards and legal requirements of the industry. The post Pharmaceutical Marketing Strategies: How to Effectively Promote Your Brand appeared first on Pharma Marketing Network.

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Pharma Marketing Network

JUNE 11, 2020

RJ Lewis (EHS): Hello, this is RJ Lewis and we’re back for Episode 2 with John Mack and Don Langsdorf, and we’re talking about the rebirth of Pharma Marketing and Pharma Guy. So, you continue with Pharma Marketing news. Where do you see it going? RJ Lewis (EHS): So, thanks for that question. That’s our vision.

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PM360

AUGUST 7, 2024

Pharma isn’t just leveraging generative AI to improve the design of their trials; it’s running FDA-approved clinical trials without a traditional control arm. And with all participants receiving the active treatment, the ethical concerns about withholding treatment from a control group evaporate.

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World of DTC Marketing

MARCH 17, 2022

This leads to an ethical question: Should we deny hope to cancer patients because a drug may not work, or should the FDA only approve cancer drugs that show significant clinical benefits (i.e., Pharma companies are making billions from cancer treatments. sustaining life)? In 2018 cancer patients in the U.S.

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Pharma Marketing Network

JUNE 11, 2020

With me, today is John Mack, the original creator of Pharma Marketing and also known as Pharma Guy from far and wide. And I was surprised to see a letter on the homepage that said, “Hey, Pharma folks, I’m retiring. And bring back some memories for folks of pharma guy and how he came to be. Thanks for coming John.

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Clarivate

OCTOBER 7, 2024

Food and Administration (FDA) approval, a change long sought by animal welfare organizations. Then, of course, there are the ethical considerations. Back in December 2022, President Biden signed a new law stating that novel medicines no longer needed to be tested on animals to receive U.S.

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Cadensee

JULY 20, 2021

So, it's important for moral reasons, for ethical reasons, but it's really, really, really empowered by digital. So, do you listen to them at the point when a pharma company decides what drug it needs to make? We are cautious in pharma because we have regulations and the boundaries, and their risks are higher.

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Pharmaceutical Technology

DECEMBER 21, 2022

This is true not only in the case of the general public using applications for creating images or text, but also for pharma companies to improve drug discovery, clinical trial recruitment, and finding new biomarkers. FDA and EMA action. Across all sectors, AI applications are being used to increase efficiency and reduce costs.

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Clarify Health

DECEMBER 13, 2022

About 10% of pharma companies at this point have active efforts but we’ve started to see some approvals. And, as you get into more specialty and rare conditions, the need from a cost, ethical, and frankly just a workflow perspective is only going to increase,” Mr. Clapsis added. It’s not just the FDA,” he said.

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Clarify Health

DECEMBER 13, 2022

About 10% of pharma companies at this point have active efforts but we’ve started to see some approvals. And, as you get into more specialty and rare conditions, the need from a cost, ethical, and frankly just a workflow perspective is only going to increase,” Mr. Clapsis added. It’s not just the FDA,” he said.

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Pharmaceutical Technology

MARCH 16, 2023

For example, Ontario, Canada-based Verity Pharmaceuticals’s Trelstar was FDA approved for palliative treatment of advanced prostate cancer and the other two are indicated for treating central precocious puberty and endometriosis, respectively.

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