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Genentech’s Chief Marketing Officer Talks Marketing’s New Role and Data-Driven Content

PM360

We’re creating a compliant engine that will help reach healthcare professionals (HCPs) and patients faster with content that resonates. This includes initiatives such as modular content and customer relationship management (CRM) integration to create what we need for a marketing foundation.

Marketing 105
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How AI Can Help Medical Science Liaisons Juggle Their Ever-Growing Responsibilities

PM360

If you apply the right AI engines, you will get increasingly better insights. A continuously improving AI engine makes it dramatically faster, easier, and more effective to send the right content but there is also a human element that must be applied to create and select the best content for each medical expert.”. “A The Right Stuff.

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15 Healthcare Marketing Strategies to Attract Today’s Healthcare Consumer

Healthcare Success

It’s the norm in website design today—but more than that, it’s something search engines look for when crawling any medical website to determine how and where you’ll rank. What’s more, poor site speed may cause your medical or healthcare website to fall in the search engine results. Search Engine Optimization (i.e.,

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Four Vital Optimizations Required For Digital Marketing Success

Healthcare Success

Campaign Management (e.g., search engine marketing, SEM, pay-per-click, or PPC). Use a CRM (client relationship management) tool. That’s a shame because true optimization requires a more strategic approach that considers each of the following four factors: Consumer Demand. Google Ads or Microsoft). Landing Page.

Marketing 105
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The World's Most Complete List of Job Titles for Salespeople | Sales Titles

The Brooks Group

Relationship Manager. Sales Engineer. Most B2B buyers in today’s marketplace know that “Business Development Professional,” “Relationship Manager,” or “Account Executive” all translate into “Salesperson.” Closer (LOL!). Customer Engagement Representative. Director of Sales. In-Home Consultant. No Title At All.

Sales 49
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Measuring the Success of Your Healthcare Marketing Campaigns

LEVO Health

Google Analytics , marketing automation platforms, and customer relationship management (CRM) systems are all used by the most successful healthcare organizations to measure ROI. Track Search Engine Ratings Nearly 68% of all web traffic comes from organic search.

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The World's Most Complete List of Job Titles for Salespeople | Sales Titles

The Brooks Group

Relationship Manager. Sales Engineer. Most B2B buyers in today’s marketplace know that “Business Development Professional,” “Relationship Manager,” or “Account Executive” all translate into “Salesperson.” Closer (LOL!). Customer Engagement Representative. Director of Sales. In-Home Consultant. No Title At All.

Sales 40