Pharma Marketing Network

MARCH 16, 2025

When executed correctly, they can drive brand awareness, increase HCP engagement, and support patient education initiatives. For additional insights on pharma digital marketing, visit Pharma Marketing Network. Patients based on demographics, health interests, and online behaviors. patient education clips or expert interviews).

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Pharma Marketing Network

NOVEMBER 15, 2024

The digital landscape has transformed how pharmaceutical brands reach healthcare professionals (HCPs) and patients. Understanding the Basics of Digital Advertising Digital advertising involves promoting your brand online through channels like search engines, social media, and display networks.

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Pharma Marketing Network

FEBRUARY 27, 2025

In this article, well dive into key pharma digital marketing strategies that can help pharma brands connect with healthcare professionals (HCPs), patients, and stakeholders effectively. Improve patient engagement with valuable content and resources. Without the right strategy, you risk getting lost in a sea of content.

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Pharma Marketing Network

APRIL 9, 2025

Face-to-face HCP visits dwindled, patients turned to search engines for symptom answers, and telehealth became the norm. Moreover, patients rely heavily on social media, forums, and mobile apps for health information and support. SEO and Content Strategy Search engines remain a key source of medical information.

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Pharma Marketing Network

APRIL 10, 2025

What if the next patient who needs your medication is already searching onlineand youre not there? Todays digitally savvy patients and healthcare professionals expect real-time answers and seamless online experiences. Download Patient Brochure or Find a Doctor Near You) should align with user intent and stage in the funnel.

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Pharma Marketing Network

APRIL 7, 2025

By understanding these mechanisms, your team can allocate budgets smarter and build stronger connections with both HCPs and patients. Googles E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness) demand high-quality, patient-friendly articles backed by credible sources.

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Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. Key options include: Google Display Network : Vast reach with advanced targeting.

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Pharma Marketing Network

MARCH 5, 2025

Traditional outreach methods are no longer enough to engage healthcare professionals (HCPs) and patients in a digital-first world. The answer is simple search engines and social platforms are where patients and HCPs find information. Reaching Healthcare Professionals (HCPs) HCPs dont search the way patients do.

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Pharma Marketing Network

JANUARY 9, 2025

Whether you’re managing campaigns for blockbuster drugs like Humira or promoting new therapies in niche markets, success lies in mastering the interconnected web of relationships, technology, and data that define the modern Pharma Marketing Network. But how do you build and nurture this network effectively?

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Pharma Marketing Network

NOVEMBER 23, 2024

From AI-powered insights to the rise of precision medicine, new trends are reshaping the way we connect with patients and healthcare providers. Whether it’s identifying patient demographics or assessing market needs, research bridges the gap between innovation and engagement.

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Referral MD

DECEMBER 1, 2023

Improved Collaboration : Collaboration among dental professionals is crucial for successful patient care. You can securely share patient information, X-rays, and treatment plans, ensuring a smooth transition and continuity of care. This streamlined approach enhances patient satisfaction and builds trust in your practice.

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European Pharmaceutical Review

NOVEMBER 21, 2024

Dr Boshoff is the ideal leader to propel Pfizer’s R&D engine forward…with a more focused strategy, driving the delivery of additional impactful breakthrough medicines with blockbuster potential,” stated Dr Albert Bourla , Chairman and Chief Executive Officer. “I

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pharmaphorum

OCTOBER 26, 2022

And just as a family business thrives on its connection to the community, Chiesi is committed to connecting to the global patient community. We try to have a very long-term orientation because we believe that aligns our objectives very well with the objectives of society and the patients we serve, and it makes us a stable business.”.

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Pharma Marketing Network

MARCH 26, 2025

Pharma companies are leveraging AI to: Personalize HCP and patient outreach Optimize digital ad placements Generate high-volume content at scale Predict prescription patterns Analyze social listening data for insights These applications offer the promise of real-time engagement, data-driven decisions, and measurable ROI.

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Pharma Marketing Network

APRIL 3, 2025

For pharmaceutical marketing executives, the challenge is even more pronounced: how to unify and interpret disparate campaign data from search engines like Google and social channels such as LinkedIn and Facebook? Pharma campaigns often focus on metrics like physician engagement, formulary awareness, and patient opt-ins. The takeaway?

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Legacy MEDSearch

OCTOBER 18, 2022

The seed round investment, led by The Engine, the venture firm spun out of MIT that invests in early-stage Tough Tech companies, included investors: Ab Initio Capital, Decent Capital, Alumni Ventures, Safar Partners, AIBasis, LiquidMetal VC, Taihill Venture, AMINO Capital, Blindspot Ventures and Mintz. Find us online at: [link].

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Contrarian Sales Techniques

NOVEMBER 22, 2024

Being patient, attentive, and responsive during this process can leave a lasting positive impression. Biomedical Engineers Hold the Keys In many hospitals, biomedical engineers are the unsung heroes who approve or reject device purchases. Pro Tip: Treat T&C as a key relationship-building opportunity.

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Rep-Lite

MARCH 2, 2023

The medical device industry is constantly evolving, and it can be difficult to understand the job market, network with industry insiders, and stand out as a strong candidate. This industry plays a crucial role in improving patient outcomes and advancing healthcare, making it an exciting and rewarding field to work in.

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Healthcare Success

SEPTEMBER 12, 2024

As search technology progressed, advertisers gained the ability to reach a broader audience through more flexible targeting methods: Phrase match This approach is more flexible than exact match, allowing search engines to display paid ads that contain the essence of your keyword, balancing reach and relevance.

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Legacy MEDSearch

FEBRUARY 8, 2023

This allows providers to combine TargetCool with other needle-based procedures to minimize patient pain, bruising, inflammation and hematoma that may occur post-procedure. Reviews from early-adopters and their patients have been immensely positive. ” TargetCool was created by award-winning South Korean mechanical engineer, Dr.

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European Pharmaceutical Review

SEPTEMBER 30, 2022

Professor Hongsoo Choi’s team at The Department of Robotics and Mechatronics Engineering at the Daegu Gyeongbuk Institute of Science & Technology (DGIST), Korea, developed revolutionary technology that produces over 100 microrobots per minute. The collaboration with Professor Sung-Won Kim’s team at Seoul St.

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European Pharmaceutical Review

MAY 1, 2023

This move will support the expansion of the company’s global cell therapy manufacturing network. In February 2023, results from a Phase III study showed Bristol Myers Squibbs’ Abecma more than tripled progression-free survival for multiple myeloma (MM) patients. Cell therapies are rapidly changing how different cancers are treated.

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European Pharmaceutical Review

DECEMBER 23, 2022

With over 90,000 employees across the globe, Sanofi supplies over 5 billion doses of medicines and vaccines every year, supporting the health needs of millions of patients in more than 170 countries. Each site is strong, but our network is even stronger once we collaborate and work together with a ‘One Sanofi’ mindset and common datasets.

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Clarify Health

AUGUST 9, 2019

Consider the total cost of a patient care journey. Any out-of-network referral could cost a healthcare organization significant revenue, making healthcare referral intelligence analytics one of the most critical investments for providers today. Moreover, your value proposition increases when working with physicians.

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Pharmaceutical Technology

SEPTEMBER 7, 2022

Failing to adhere to prescribed medication regimens is one of the prime reasons for poor patient health outcomes. Pharmaceutical and healthcare companies are working continuously to improve patient adherence, which also impacts disease control and pharmaceutical industry revenues directly. Patient adherence.

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European Pharmaceutical Review

OCTOBER 2, 2023

Uniting the global supply chain CPHI Barcelona serves as a vital platform for unrivalled networks and access to the global supply chain. The market space offers various benefits, including promotion as a show feature, access to start-up mentors, and a dedicated start-up networking lounge.

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Healthcare Success

MAY 24, 2022

As more healthcare professionals provide accessible online services and shorten the red tape between physician-patient communications, consumers no longer feel the need to visit the closest option. No access to remote patient monitoring capabilities. Doctors tell patients that an ounce of prevention beats a pound of cure.

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European Pharmaceutical Review

OCTOBER 31, 2024

However, the Autumn Budget provides some relief via additional funding for the strained NHS, a welcome outcome considering for example, that “record numbers of cancer patients are having to wait longer than they should to begin their treatment”, explained Naser Turabi, Director of Evidence and Implementation at Cancer Research UK.

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European Pharmaceutical Review

AUGUST 1, 2022

The goal is to “ensure all patient groups are reflective of the real-world population and aligned with the epidemiology of the disease studies,” a statement said. The DDiCT project will be co-led by Bristol Myers Squibb (BMS)’s Disability Advancement Workplace Network (DAWN) and the Global Drug Development Team.

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Clarify Health

MARCH 27, 2023

Aside from its no-code query engine, what makes Clarify Rates unique is its enriched rates data. Clarify’s cloud-based business applications are built on the Clarify Atlas Platform, which maps 300M+ patient journeys to deliver 18B+ AI-powered predictions and surface insights with speed and precision.

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European Pharmaceutical Review

NOVEMBER 20, 2023

Supporting European parenteral manufacture and supply Alongside expanding the company’s global parenteral product and device manufacturing network, the new facility will support the higher demand for Eli Lilly’s medicines, including its diabetes and obesity portfolio.

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Pharma Marketing Network

APRIL 2, 2021

Jonathan Stokes, Banting Fellow of the Broad Institute of MIT and Harvard, discussed the antibiotic-resistance crisis, and the training of a deep neural network to predict new antibiotics. One example of this is through personalizing medicine, which entails learning about and responding to a patient’s unique condition.

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Legacy MEDSearch

NOVEMBER 15, 2022

“Our product design and engineering team developed a superior method for staple implantation that enhances surgical efficiency. According to Tyber Medical’s Senior Project Engineer Abe Perryman, physicians have responded favorably to the company’s new staple system. About Tyber Medical LLC.

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Medgadget

JULY 19, 2022

Engineers at MIT have developed smart textiles that can detect and recognize body movements. The garments fit snugly, and contain a network of pressure sensors that can detect movement, and in conjunction with machine learning approaches, the technology can learn to recognize specific movements in wearers.

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PM360

MARCH 24, 2023

Their website states: “In the AnchoringVR scenario patients select or create visual expressions of that experience and fuel them with audio recordings of their insights,” explains [Enosis co-founder Agnieszka] Sekula. During the integration process, patients revisit those constellations or memory libraries that they built for themselves.”

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Evolve Your Success

FEBRUARY 19, 2025

Beginning her career as a Registered Nurse in the operating room, she gained invaluable hands-on experience that continues to inform her practical and patient-centered approach to clinical education. I mean think I’m a clinician that’s come out of an environment where, first and foremost, it’s about my patients.

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Clarify Health

JUNE 30, 2023

The rule aims to protect patients by establishing rules for out-of-network care and promoting transparency in healthcare pricing. Its provisions are designed to prevent patients from being caught off guard by exorbitant bills and provide avenues for resolving billing disputes. To help remedy this problem, the U.S.

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