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10 things DTC marketers should focus on in 2021

World of DTC Marketing

KEY TAKEAWAY: Consumer behavior has changed due to the pandemic, and DTC marketers should be aware of how consumers will evaluate and choose prescription drugs. Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare.

Marketing 271
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AI in Pharma Marketing: Innovation or Compliance Nightmare?

Pharma Marketing Network

Artificial intelligence (AI) is no longer a futuristic concept in healthcareits here, embedded in nearly every touchpoint of modern pharma marketing. But as pharma marketers race to adopt these tools, a central question looms: Is AI fueling smarter engagement, or setting the stage for a compliance disaster? Key pillars include: 1.

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SEO Campaigns for Pharma Marketing: Strategies to Boost Visibility and Engagement

Pharma Marketing Network

Crafting an Effective SEO Strategy for Pharma Marketing Creating a successful SEO campaign begins with a strong foundation. Use structured data to make your pages more search-engine-friendly. Leveraging Content Marketing in SEO Campaigns Content marketing is the heart of any SEO campaign.

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AI IN PHARMACEUTICAL MARKETING: Optimizing Automation and Expertise

PM360

AI drives automation and optimization that empower pharmaceutical marketers to rapidly scale commercialization-oriented content and activities. The transformative impact of AI on pharmaceutical marketing is significant, with much to consider regarding its promise and how its reshaping the industry. The answer is yes and no.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. Data is the fuel that powers your ABM engine. And yet only 43% of marketers are completely satisfied with the quality of their data. Without it, you can’t find and reach your target accounts.

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How to Thrive in Pharma Digital Marketing

Pharma Marketing Network

In a world dominated by digital conversations, failing to master pharma digital marketing is no longer an optionits a risk to market performance. Pharma marketers today must navigate not only consumer expectations but also a tightly regulated environment. Pharma digital marketing strategies must meet users where they areonline.

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How to Reach HCP’s In Pharma Marketing

Pharma Marketing Network

Between digital saturation, regulatory scrutiny, and shifting engagement preferences, marketers must be both strategic and adaptable. Understanding how to effectively engage HCPs in pharma marketing is essential for driving brand awareness, product education, and ultimately, prescription behavior. Strategic partnerships also matter.

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AI in Marketing & Sales: Today’s Tools, Tomorrow’s Potential

Speaker: Kevin Burke

AI is reshaping marketing and sales, empowering professionals to work smarter, faster, and more effectively. What You’ll Learn: 🌐 State of AI Today: Discover how AI powers tools you already use, from search engines to recommendation systems. Register now to explore the future of AI in sales and marketing!