Cha! Ching! Attracting and Driving Prospects to Your Exhibit! Post #2
Medical Device Success
FEBRUARY 11, 2011
The primary goals of most trade show exhibits are to get immediate sales and obtain leads that will result in sales in the near future. As a small to medium sized business, how can you break through all the marketing noise made by the large companies to attract prospects to your exhibit? I would love to hear ideas from my readers.
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