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Email Marketing: Knowledge of email marketing tools and best practices enables sales reps to effectively communicate with prospects and clients, nurturing leads and driving engagement through targeted email campaigns.
If the company generates more income or revenue, getting bigger market share, outperforming the competitors, expanding businesses or products line, all these often related to sales activities. Due to these, salespeople, who are the engines that move the activities, are going to directly benefit from them through commissions and incentives.
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