Pharma Marketing Network

MARCH 18, 2025

Introduction Reaching healthcare professionals (HCPs) in the pharmaceutical industry has become increasingly challenging due to strict regulations, evolving digital landscapes, and the growing demand for personalized content. This makes PPC a cost-effective strategy for reaching niche healthcare audiences.

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Evolve Your Success

JUNE 20, 2023

In the dynamic landscape of medical sales, embrace innovation, ignite change, and unleash your potential to revolutionize healthcare. He’s the host of several healthcare podcasts which focuses on important topics, trends and innovations in sterile processing. Power Supply is for the healthcare supply chain. A few years.

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Healthcare Success

JANUARY 30, 2023

Prioritize findability Today’s healthcare consumers expect healthcare websites to have: Intuitive navigation Easy-to-understand, educational content Easy, online appointment scheduling Convenient Telehealth options Secure, online access to medical records (e.g., This is especially important for the healthcare industry.

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Evolve Your Success

SEPTEMBER 4, 2024

and telesurgery, and their profound impact on the future of healthcare. Dr. McMahon shares his transition from a budding engineer to a passionate surgeon, driven by his love for biology and hands-on problem-solving. Discover the advancements in surgical robotics, including the potential of A.I. Dr. McMahon completed an Executive M.B.A.

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Healthcare Success

NOVEMBER 17, 2023

Did your business neglect to establish proper healthcare branding from the beginning? Most brands evolve every three to ten years, but healthcare rebranding doesn’t have to be scary or daunting. Today’s healthcare businesses face new and aggressive competition on multiple fronts.

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LEVO Health

MAY 16, 2024

In healthcare marketing, staying ahead means embracing this technology to ensure patients can easily find your services. The convenience and speed of voice search are transforming how consumers access information, including healthcare services. With a significant portion of the U.S. 5 Tips to Optimize for Voice Search 1.

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Pharma Marketing Network

MARCH 20, 2025

Introduction The landscape of healthcare marketing is evolving faster than ever, with new digital trends, regulatory updates, and consumer behaviors reshaping the industry on a weekly basis. This guide explores essential strategies to ensure your team is prepared for the shifting dynamics of healthcare marketing in 2025 and beyond.

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Healthcare Success

FEBRUARY 21, 2023

Content comes in levels or tiers, and your healthcare website requires the highest level. Writing high-quality content for healthcare that ranks high on Google and drives consumer action is hard. Along with damaging your reputation among consumers and peers, it goes against Google’s quality standards for healthcare content.

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Scott’s Directories

AUGUST 31, 2023

In the rapidly evolving landscape of healthcare sales, generating qualified leads is a cornerstone of successful business growth. Integrating digital strategies has transformed the traditional approach, making healthcare lead generation a vital component of any sales plan. Search Engine Optimization (SEO): Enhances online visibility.

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Healthcare Success

MAY 22, 2024

Most healthcare marketers are unaware that seemingly innocuous patient email marketing campaigns are yet another area where you could inadvertently run afoul with HIPAA regulations, or, even worse, suffer a breach. From the moment someone interacts with your healthcare organization, you must inform them of your communication methods (e.g.,

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Scott’s Directories

JULY 7, 2022

The healthcare industry, as a result of immense interest and competition, has undergone a massive digital transformation in recent years. If you are a part of the healthcare industry, using the following marketing trends will significantly help you win the race against your competitors.

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Pharma Marketing Network

APRIL 3, 2025

For pharmaceutical marketing executives, the challenge is even more pronounced: how to unify and interpret disparate campaign data from search engines like Google and social channels such as LinkedIn and Facebook? Are you capturing NPI data from healthcare providers? Are there PPC agencies specializing in pharma?

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Evolve Your Success

SEPTEMBER 5, 2023

For this Special Labor Day episode, we’re going to dive into the cutting-edge world of AI revolutionizing healthcare, specifically in the field of gastrointestinal medicine. We have this reporting tool that specializes in any specialty. They developed this tool called the AI engine Argus. I’m doing well.

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LEVO Health

JULY 24, 2024

Navigating the healthcare startup landscape is no easy feat. However, with the right marketing strategies, healthcare startups can significantly enhance their chances of success. However, with the right marketing strategies, healthcare startups can significantly enhance their chances of success.

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Healthcare Success

JULY 26, 2024

Outdated information : Stale or outdated healthcare information erodes trust and negatively impacts homepage performance. Outdated brand messaging : Outdated, inconsistent, or misaligned brand messaging confuses consumers and weakens your healthcare brand. Do you have a new service? New location?

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Healthcare Success

APRIL 18, 2022

Patient reviews can make or break a business in this era of healthcare consumerism and online reputations. More than 94% of healthcare patients use online reviews as the first step in researching physicians and hospitals. Your Business as a Force in The Healthcare Industry. And they’re here to stay. .

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Scott’s Directories

FEBRUARY 26, 2024

Generating high-quality leads in the healthcare industry is crucial for connecting medical professionals with potential patients. Healthcare lead generation companies , like MD Select, play an essential role in this process. Here’s why specialization is crucial: Targeted Messaging: Each medical specialty has unique selling points.

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LEVO Health

JUNE 9, 2023

Successful healthcare marketing requires a robust and efficient digital strategy, often including multimedia projects. Its key features include: Extensive Reach and Visibility YouTube’s large user base and high search engine ranking position your healthcare practice or business in front of countless potential patients or clients.

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pharmaphorum

DECEMBER 11, 2022

The explosion of data and innovation in healthcare has created problems for physicians, who can often have trouble keeping up with the medical literature. Digital technology in Healthcare will continue to evolve and get more and more integrated in our ecosystem,” Hadjiat says. Hadjiat says it will be a continuum of care. “We

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LEVO Health

SEPTEMBER 2, 2022

Healthcare marketing is a unique specialty that requires an understanding of the various industry personas and how they each interact with your digital marketing strategy. Healthcare personas embody real people who act as representatives for different patients within your target market. Digital Marketing Tips for Healthcare Personas.

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Curzon Consulting

JANUARY 4, 2022

Milo is an Analyst with 2 years’ experience in management consulting, nuclear engineering, and product development. He is a Master of Engineering (MEng, Hons) from the UK’s leading General Engineering course at the University of Bristol, where he developed specialisms in Sustainability, Project Management and Entrepreneurship.

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Healthcare Success

JULY 18, 2022

The healthcare industry is constantly evolving, and it’s essential for all healthcare businesses—and their websites—to evolve to stay competitive. Starting around five years ago, we made the strategic decision to refocus our business to serve larger healthcare clients that would benefit most from our expertise.

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MedCepts

NOVEMBER 7, 2017

Starting a niche job site or a networking community in the medical and healthcare industry can be extremely rewarding. Likewise, this holds true for building a job board or networking community beyond the niche industry of medical and healthcare. We know this space like no other company in the medical and healthcare industry.

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Healthcare Success

APRIL 18, 2022

Patient reviews can make or break a business in this era of healthcare consumerism and online reputations. More than 94% of healthcare patients use online reviews as the first step in researching physicians and hospitals. Your Business as a Force in The Healthcare Industry. And they're here to stay. .

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Healthcare Success

SEPTEMBER 24, 2024

AI is flooding the internet with low-quality healthcare content that hasn’t been medically reviewed for accuracy. While this can (and should) be viewed as a big problem, it’s also a unique opportunity for hospitals and healthcare systems to stand out as trusted patient resources.

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Evolve Your Success

OCTOBER 24, 2023

With Sean Pitts We have with us another special guest, and he goes by the name of Sean Pitts. I am working in OEM sales for a healthcare solutions company that provides adjunct devices for medical device products on the market. I s there a specific field that you specialize in when it comes to the type of device that you’re supporting?

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Med Device Careers

JANUARY 3, 2022

Interventional Cardiology (IC) is a specialized area of cardiology where non-surgical tests, treatments and procedures are performed with the use of flexible specialized catheters. An aging population is also a contributing factor to increase in cardiovascular healthcare needs.

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Healthcare Success

MAY 2, 2022

What’s more, consistently distributing press releases to the right media outlets allows healthcare organizations to build credibility with journalists and patients. . Here are 14 newsworthy topics to consider for healthcare brands: New product (e.g., Milestones, specials, or promotions. When You Need a Press Release.

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Evolve Your Success

APRIL 4, 2023

MedTech is revolutionizing healthcare and changing the way we approach patient outcomes. He discusses the latest trends and advancements in MedTech, exploring how they are changing the landscape of healthcare. With Chris Tremblay This episode is all about technology and healthcare. I’m fairly new to this company.

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Medgadget

NOVEMBER 3, 2022

This new capability could provide invaluable monitoring systems to detect viral contamination in healthcare facilities and beyond. The potential applications for the system include wall mounted units or devices that are incorporated into ventilation systems in healthcare facilities.

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Pharma Marketing Network

JULY 12, 2023

These agencies specialize in crafting unique and engaging content that helps you connect with your target audience and drive business growth. With their expertise, they ensure your content is well-researched, impactful, and optimized for search engines, helping you attract more organic traffic and generate leads.

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LEVO Health

APRIL 11, 2023

As a healthcare practice, your online reputation is crucial to attracting and retaining patients. Healthcare is one of the most regulated industries, so knowing how to respond to reviews in a professional and compliant manner is paramount to protecting your practice’s reputation.

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Healthcare Success

APRIL 8, 2024

As an engineering undergrad, I took a Marketing 101 class on a lark, seeking to better understand the psychology behind consumer behavior and developing products with a competitive edge. In healthcare, that means defining your available providers, products, and services and emphasizing what sets your organization apart. Reimbursements.

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Healthcare Success

NOVEMBER 14, 2022

The Patient Protection and Affordable Care Act of 2010 has increased access to healthcare services for previously uninsured populations. When selling healthcare technology products and medical devices, you must comprehensively understand your target market. Know Your Buyer Persona. The more detailed you are, the better.

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Healthcare Success

OCTOBER 3, 2022

As an agency, we keep track of these updates and make sure our clients’ websites comply with the latest search engine standards. Think: AI-generated content, pages for the sake of search engines, and general content without any real expertise. Here are 13 ways to create useful, high-quality content for your healthcare consumers: 1.

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PM360

OCTOBER 13, 2023

The metaverse, when integrated with recent advancements such as generative AI, can help life sciences marketers engage with healthcare professionals, patients, and caregivers in a richer, better way, leading to a more human-centric experience. However, this is the right time for life sciences marketers to recalibrate their approach.

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Pharma Marketing Network

JULY 25, 2023

Look for agencies that specialize in your industry or have experience working with businesses similar to yours. Consider the specific services you require, such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content creation, or website development.

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