Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. But this doesn’t mean much if patients can’t find your website. The problem with this is Google’s algorithms are continuously changing.

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Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Consumer-First Content is Essential.

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Healthcare Healthcare Marketing Competition 109

LEVO Health

JANUARY 31, 2023

As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine optimization sits at the heart of any successful healthcare marketing strategy. What is Search Engine Optimization?

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Healthcare Healthcare Marketing Engineering 96

Pharma Marketing Network

JANUARY 11, 2025

Imagine SEO as a roadmap guiding patients and healthcare professionals to the information they need about your products. Include branded drug names, trending healthcare terms, and specific conditions. Use structured data to make your pages more search-engine-friendly. Tools like SEMrush or Google Keyword Planner can help.

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Marketing Pharma Engineering Healthcare Provider 52

pharmaphorum

JANUARY 19, 2023

With a new year comes an opportunity for professionals in the healthcare industry to evaluate goals and initiatives for 2023. The healthcare industry is next, as providers must build digital relationships with their consumers. In business, we’re constantly reminded that with even the best-laid plans there come unforeseen obstacles.

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Healthcare Healthcare Electronics Education 97

PharmExec

JULY 7, 2023

Through the power of large language models and generative AI, pharma and biotech companies are transforming medical information delivery by offering direct, trustworthy, and accurate answers to patients and healthcare providers, significantly reducing time and frustration.

Engineering 98

Engineering Healthcare Provider Patients Pharma 98

World of DTC Marketing

JANUARY 4, 2021

Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare. DTC marketers need to be ready to understand and help patients who request new medications via telehealth or email.

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Marketing Media Medical Prescription 271

Medico Reach

AUGUST 12, 2022

Healthcare unicorns are on the rise and constantly seeking new technology advancements to establish their relevance in the market. From drug research to lifestyle help, healthcare has seen an exponential rise in the number of start-ups. Healthcare Unicorn CEOs make massive gains, and many have become billionaires.

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Pharma Marketing Network

MARCH 20, 2025

Introduction The pharmaceutical industry faces unique challenges in digital marketing, especially when it comes to reaching healthcare professionals (HCPs) and patients effectively. In pharma marketing, ad retargeting plays a crucial role in educating patients and HCPs about new treatments, clinical trials, and brand offerings.

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Healthcare Success

MARCH 6, 2024

Whether you run a multilocation healthcare organization, hospital, or health system, understanding the distinction between search engine optimization (SEO) vs. search engine marketing (SEM)—and how each distinctly helps your business—is important for several reasons. Boost website visibility on search engines like Google.

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Healthcare Healthcare Engineering Marketing 68

LEVO Health

DECEMBER 20, 2022

Healthcare is a rapidly changing industry, and if you want to stay ahead of the curve, you’ll need to adopt some cutting-edge marketing strategies. As 2023 approaches, there are several strategies you can adopt to improve your healthcare marketing efforts and grow your practice. 6 Medical Marketing Strategies to Adopt in 2023.

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Healthcare Success

JUNE 11, 2024

Schema markup is one of the levers that search engine optimization (SEO) specialists can leverage. Yet, it is surprisingly underutilized, making it an opportune way to increase your healthcare organization’s visibility on search engine results pages (SERPs). But where do you start?

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Healthcare Healthcare Engineering Medical 68

Pharma Marketing Network

APRIL 9, 2025

In a competitive healthcare economy, knowing how to thrive digitally is just as important as the science behind the product. Face-to-face HCP visits dwindled, patients turned to search engines for symptom answers, and telehealth became the norm. SEO and Content Strategy Search engines remain a key source of medical information.

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pharmaphorum

OCTOBER 19, 2022

From diagnosis to treatment and ongoing condition management, the patient journey is becoming an increasingly digitised one – a process which has been massively accelerated by the Covid pandemic and has significant implications for pharma & their patients vs. their customers. About the panel:EVER. He earned his B.S.,

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Patients Pharma Management Sales technology 98

Pharma Marketing Network

NOVEMBER 23, 2024

From AI-powered insights to the rise of precision medicine, new trends are reshaping the way we connect with patients and healthcare providers. Whether it’s identifying patient demographics or assessing market needs, research bridges the gap between innovation and engagement.

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Marketing Pharma Ethics Healthcare Provider 52

LEVO Health

APRIL 11, 2023

As a healthcare practice, your online reputation is crucial to attracting and retaining patients. With the rise of online review platforms, patients have a powerful voice in sharing their experiences with others. Healthcare professionals need to understand and follow patient privacy laws, specifically HIPAA regulations.

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Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Healthcare Success

JUNE 8, 2023

What do you consider the most important pages on your healthcare website? In this article, you’ll learn: The objective of an About Us page Why it’s beneficial for SEO and your brand About Us page examples Tips for writing an effective About Us page What Is an About Us Page for a Healthcare Company? About 55.2%

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Healthcare Healthcare Engineering Doctors 97

Healthcare Success

JANUARY 30, 2023

What about securing increased patient volume through in-office appointments? Prioritize findability Today’s healthcare consumers expect healthcare websites to have: Intuitive navigation Easy-to-understand, educational content Easy, online appointment scheduling Convenient Telehealth options Secure, online access to medical records (e.g.,

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Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. Social media : Facebook and LinkedIn offer tailored targeting for healthcare professionals and patients.

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Pharma Marketing Network

FEBRUARY 27, 2025

In this article, well dive into key pharma digital marketing strategies that can help pharma brands connect with healthcare professionals (HCPs), patients, and stakeholders effectively. Improve patient engagement with valuable content and resources. Without the right strategy, you risk getting lost in a sea of content.

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Pharma Marketing Prescription Education 52

Impetus Digital

MARCH 14, 2023

When we think of adherence in the medical world, it’s often simplified to something along the lines of the degree to which a patient correctly follows medical advice. It’s a simple statement with many, many moving parts, especially when we’re talking about patients with multiple chronic conditions. So how is this achieved?

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Patients Management Medical Pharmaceutical manufacturing 100

Medgadget

MAY 3, 2023

AI is increasingly being used in healthcare to reduce clinician workloads and improve patient outcomes. AI-powered tools can also help identify patterns in medical data that can lead to faster diagnoses and better patient outcomes. Tell us about yourself – your background and how you got to where you are today at GE Healthcare.

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Healthcare Success

NOVEMBER 17, 2023

Did your business neglect to establish proper healthcare branding from the beginning? Most brands evolve every three to ten years, but healthcare rebranding doesn’t have to be scary or daunting. Today’s healthcare businesses face new and aggressive competition on multiple fronts.

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Pharma Marketing Network

NOVEMBER 15, 2024

The digital landscape has transformed how pharmaceutical brands reach healthcare professionals (HCPs) and patients. Understanding the Basics of Digital Advertising Digital advertising involves promoting your brand online through channels like search engines, social media, and display networks.

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Pharmaceutical Technology

JULY 25, 2022

The COVID-19 pandemic triggered significant changes to the way healthcare operates. Digitalization is now in full swing as medical care integrates with ICT to take the patient experience to the next level. These healthcare providers will offer telemedicine, allowing remote patient monitoring from the comfort of the patients’ own homes.

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pharmaphorum

DECEMBER 19, 2022

The Engineering and Physical Sciences Research Council (EPSRC) has set aside £400,000 (almost $490,000) for the project, which will help fund work at the Universities of Plymouth, Salford and Stirling, and the Glasgow School of Art. Using 3D cameras and body sensors, patients will be able to see and hear their breathing on screen.

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Patients Engineering Government Leads 145

Healthcare Success

JULY 15, 2024

The battle for the top position on Google search engine page results (SERPs) gets more difficult each year. This blog post offers a five-step guide to performing an SEO competitor analysis for healthcare organizations. You’ll need a competitor analysis for SEO. But beware. How can they (and you) do this?

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Healthcare Healthcare Competition Media 68

Pharma Marketing Network

MARCH 25, 2025

Healthcare professionals (HCPs) are the cornerstone of pharmaceutical success, yet reaching them has never been more complex. With access to verified HCP audiences and premium healthcare publisher networks, marketers can build cohesive digital experiences that resonate. Educational content tends to outperform promotional messaging.

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Marketing Pharma Networking CRM 52

Pharmaceutical Technology

JUNE 21, 2023

CSL announced the first patient with haemophilia B has been treated with its recently approved gene therapy Hemgenix (etranacogene dezaparvovec). In the study, Hemgenix reduced or eliminated the need for prophylactic treatment in 94% of patients. Hemgenix is the first and only gene therapy approved for haemophilia B.

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Patients Food and Drug Administration Sales Marketing 98

pharmaphorum

OCTOBER 14, 2022

has announced a $168 million Series B financing, led by global venture capital firm General Catalyst, an active investor in the healthcare sector. as well as GreatPoint Ventures, Catalio Capital Management, Walleye Capital, Alexandria Venture Investments, and The Healthcare Innovation Investment Fund LLC. Rowe Price Associates, Inc.,

Engineering 105

Engineering Medicine Electronics Management 105

Referral MD

DECEMBER 1, 2023

Improved Collaboration : Collaboration among dental professionals is crucial for successful patient care. You can securely share patient information, X-rays, and treatment plans, ensuring a smooth transition and continuity of care. This streamlined approach enhances patient satisfaction and builds trust in your practice.

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Marketing Patients Engineering Media 76

Pharma Marketing Network

APRIL 2, 2021

The AI in Healthcare Virtual Summit focused on AI methods and tools that are set to transform healthcare, medicine, and diagnostics along with the latest applications within the industry. . One example of this is through personalizing medicine, which entails learning about and responding to a patient’s unique condition.

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Healthcare Healthcare Networking Medicine 72

Pharma Marketing Network

OCTOBER 29, 2024

In today’s fast-paced digital world, healthcare digital marketing is no longer optional for pharma brands—it’s essential. Connecting with patients, healthcare providers, and caregivers online builds trust, enhances engagement, and strengthens brand loyalty. Understanding Your Target Audience Who are you trying to reach?

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Pharma Marketing Network

APRIL 7, 2025

By understanding these mechanisms, your team can allocate budgets smarter and build stronger connections with both HCPs and patients. Googles E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness) demand high-quality, patient-friendly articles backed by credible sources. Can pharma use social media effectively?

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Media Pharma Networking Education 52

pharmaphorum

OCTOBER 26, 2022

And just as a family business thrives on its connection to the community, Chiesi is committed to connecting to the global patient community. We try to have a very long-term orientation because we believe that aligns our objectives very well with the objectives of society and the patients we serve, and it makes us a stable business.”.

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Pharma Marketing Network

MARCH 16, 2025

When executed correctly, they can drive brand awareness, increase HCP engagement, and support patient education initiatives. Precise Targeting for HCPs and Patients Unlike traditional digital ads, paid social media campaigns allow for precise audience segmentation. Patients based on demographics, health interests, and online behaviors.

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Media Pharma Networking Education 52