Pharma Marketing Network

MARCH 25, 2025

Healthcare professionals (HCPs) are the cornerstone of pharmaceutical success, yet reaching them has never been more complex. HCPs value scientifically backed content delivered through channels they rely on, such as peer-reviewed journals, CME platforms, and professional networks. How can Pharma Marketing Network help my team?

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Pharma Marketing Network

APRIL 12, 2025

The same principle applies to search engine results. That means you cant just rank with product pagesyou need pages that answer real patient and HCP (healthcare professional) queries. For examples of industry-leading content, visit the Pharma Marketing Networks Featured Articles. Another major change?

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Pharma Marketing Network

MARCH 18, 2025

Introduction Reaching healthcare professionals (HCPs) in the pharmaceutical industry has become increasingly challenging due to strict regulations, evolving digital landscapes, and the growing demand for personalized content. This makes PPC a cost-effective strategy for reaching niche healthcare audiences.

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MedCepts

NOVEMBER 7, 2017

The first impression made can be a crucial factor to your success as an individual, business, team, healthcare provider, sales professional, website or brand. A sample survey was sent to a few of our medical sales rep network members with 5,751 total qualifying respondents. seconds viewing the Social networking links to sites.

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Pharma Marketing Network

APRIL 9, 2025

In a competitive healthcare economy, knowing how to thrive digitally is just as important as the science behind the product. Face-to-face HCP visits dwindled, patients turned to search engines for symptom answers, and telehealth became the norm. SEO and Content Strategy Search engines remain a key source of medical information.

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Pharma Marketing Network

NOVEMBER 20, 2024

For pharma, these ads are tailored to showcase treatments, educate healthcare professionals, or increase patient awareness. Patients and healthcare providers need timely, accurate information about medications. By targeting healthcare providers on industry-specific platforms, they achieved higher engagement rates and built trust.

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Pharma Marketing Network

APRIL 10, 2025

In today’s competitive healthcare landscape, PPC campaigns (Pay-Per-Click advertising) have emerged as a critical lever for pharma marketers aiming to deliver timely, targeted, and measurable impact. Todays digitally savvy patients and healthcare professionals expect real-time answers and seamless online experiences.

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Pharma Marketing Network

MARCH 16, 2025

For additional insights on pharma digital marketing, visit Pharma Marketing Network. Using platforms like EHSs publisher network or Tap Native , brands can ensure their campaigns are targeted, trustworthy, and compliant. For advanced tracking insights, visit Pharma Marketing Network. But do these campaigns actually work?

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Pharma Marketing Network

APRIL 2, 2021

The AI in Healthcare Virtual Summit focused on AI methods and tools that are set to transform healthcare, medicine, and diagnostics along with the latest applications within the industry. . The post Key Sessions From the AI in Healthcare Virtual Summit appeared first on Pharma Marketing Network.

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Pharma Marketing Network

FEBRUARY 27, 2025

In this article, well dive into key pharma digital marketing strategies that can help pharma brands connect with healthcare professionals (HCPs), patients, and stakeholders effectively. Websites like Pharma Marketing Network consistently apply these principles to drive industry engagement. However, compliance is key.

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Pharma Marketing Network

NOVEMBER 15, 2024

The digital landscape has transformed how pharmaceutical brands reach healthcare professionals (HCPs) and patients. Understanding the Basics of Digital Advertising Digital advertising involves promoting your brand online through channels like search engines, social media, and display networks.

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Pharma Marketing Network

MARCH 5, 2025

Traditional outreach methods are no longer enough to engage healthcare professionals (HCPs) and patients in a digital-first world. The answer is simple search engines and social platforms are where patients and HCPs find information. Reaching Healthcare Professionals (HCPs) HCPs dont search the way patients do.

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Contrarian Sales Techniques

NOVEMBER 22, 2024

The medical device sales field in Malaysia is one of the most dynamic and rewarding sectors within healthcare. Many require customization to meet the specific needs of a healthcare facility or a particular procedure. What You Can Do: Build strong relationships with these engineers and address their technical concerns.

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Evolve Your Success

SEPTEMBER 4, 2024

and telesurgery, and their profound impact on the future of healthcare. Dr. McMahon shares his transition from a budding engineer to a passionate surgeon, driven by his love for biology and hands-on problem-solving. Discover the advancements in surgical robotics, including the potential of A.I.

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Pharma Marketing Network

JANUARY 9, 2025

Whether you’re managing campaigns for blockbuster drugs like Humira or promoting new therapies in niche markets, success lies in mastering the interconnected web of relationships, technology, and data that define the modern Pharma Marketing Network. But how do you build and nurture this network effectively?

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Pharma Marketing Network

NOVEMBER 23, 2024

From AI-powered insights to the rise of precision medicine, new trends are reshaping the way we connect with patients and healthcare providers. Marketers can use RWE to craft messages that resonate with both healthcare providers and patients. Why is real-world evidence important for marketing?

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Healthcare Success

SEPTEMBER 12, 2024

In this two-part series, I explore the evolution of organic and paid search, discuss its impact on your SEO strategy, and share how your healthcare organization can navigate these changes to enhance online visibility and remain competitive. First, let’s review the evolution of search and its impact on SEO.

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Pharma Marketing Network

MARCH 20, 2025

Introduction The landscape of healthcare marketing is evolving faster than ever, with new digital trends, regulatory updates, and consumer behaviors reshaping the industry on a weekly basis. This guide explores essential strategies to ensure your team is prepared for the shifting dynamics of healthcare marketing in 2025 and beyond.

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Healthcare Success

JULY 15, 2024

The battle for the top position on Google search engine page results (SERPs) gets more difficult each year. This blog post offers a five-step guide to performing an SEO competitor analysis for healthcare organizations. You’ll need a competitor analysis for SEO. Ready to dive in? But beware. How can they (and you) do this?

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Medgadget

MAY 3, 2023

AI is increasingly being used in healthcare to reduce clinician workloads and improve patient outcomes. Ultimately, AI has the potential to revolutionize medical imaging and improve healthcare outcomes around the world. Tell us about yourself – your background and how you got to where you are today at GE Healthcare.

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Pharma Marketing Network

OCTOBER 27, 2021

The healthcare burden continues to increase and the complexity continues to grow. By definition, digital platforms seek to capitalize on network effects so that as new parties join the participant group, it becomes more valuable for everyone involved. Platform businesses rely on networks of users.

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Pharma Marketing Network

APRIL 3, 2025

For pharmaceutical marketing executives, the challenge is even more pronounced: how to unify and interpret disparate campaign data from search engines like Google and social channels such as LinkedIn and Facebook? Are you capturing NPI data from healthcare providers? For any health issues, always consult a healthcare professional.

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Clarify Health

JULY 2, 2019

At Clarify, precision analytics in healthcare means end users are getting precise insights at the exact time they need them to take an action or make a decision. One key factor in designing a high-performing provider network that meets the needs of patients and members is referrals.

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Pharma Marketing Network

OCTOBER 29, 2024

In today’s fast-paced digital world, healthcare digital marketing is no longer optional for pharma brands—it’s essential. Connecting with patients, healthcare providers, and caregivers online builds trust, enhances engagement, and strengthens brand loyalty.

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Clarify Health

AUGUST 9, 2019

The challenge: Optimizing for provider growth is top of mind for healthcare executives. Healthcare referral intelligence can mean the difference between providers staying competitive or failing. Why work with Clarify Health for healthcare referral intelligence? While the median annual expense growth rate decelerated to 5.7%

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Rep-Lite

MARCH 2, 2023

The medical device industry is constantly evolving, and it can be difficult to understand the job market, network with industry insiders, and stand out as a strong candidate. This industry plays a crucial role in improving patient outcomes and advancing healthcare, making it an exciting and rewarding field to work in.

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Scott’s Directories

AUGUST 31, 2023

In the rapidly evolving landscape of healthcare sales, generating qualified leads is a cornerstone of successful business growth. Integrating digital strategies has transformed the traditional approach, making healthcare lead generation a vital component of any sales plan. Search Engine Optimization (SEO): Enhances online visibility.

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Pharma Marketing Network

MARCH 26, 2025

Training and Education : Train teams on AI limitations, prompt engineering, and compliance considerations. Are regulators watching AI use in healthcare marketing? appeared first on Pharma Marketing Network. Documentation and Version Control : Keep detailed records of how AI content is created, reviewed, and approved.

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Pharma Marketing Network

DECEMBER 13, 2024

Table of Contents Sr# Headings 1 Introduction 2 The Evolution of Healthcare Advertising 3 Top Healthcare Advertising Strategies 4 Harnessing Digital for Pharma Success 5 Conclusion Introduction Healthcare advertising has never been more dynamic, especially in the pharma world. Top Healthcare Advertising Strategies 1.

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Clarivate

APRIL 27, 2023

has led in areas such as AI, biotech, space exploration and healthcare. remains a leading science and technology power, it faces increasing competition from new science-based economies in Asia and an expanded EU network. For many years the U.S. over the last 15 years. Our findings suggest that while the U.S. impact indicators.

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MedCepts

NOVEMBER 7, 2017

Starting a niche job site or a networking community in the medical and healthcare industry can be extremely rewarding. Likewise, this holds true for building a job board or networking community beyond the niche industry of medical and healthcare. Partner and Network with MedCepts for a jump start.

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Clarify Health

MARCH 27, 2023

” Niall Brennan Chief Privacy and Analytics Officer, Head of The Clarify Health Institute Raw price transparency data contains trillions of records, is inconsistently formatted, includes gaps in reporting, and paints a convoluted picture of healthcare pricing in the commercial market today.

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MedCepts

NOVEMBER 7, 2017

Quality content results in increased website traffic and improved SEO (Search Engine Optimization). Unique, relevant and quality content will provide the medical and healthcare related business a competitive edge. As an example, your marketing team will push out an article written on your website through various social networks.

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Clarify Health

AUGUST 8, 2023

San Francisco, CA (August 8, 2023) – Clarify Health , a leading healthcare analytics and value-based payments platform company, today announced its inclusion in the Gartner Hype Cycle for U.S. Healthcare Payers, 2023 (July 2023) in the Price Transparency Analytics and Next-generation Value-based Payment (NGVBP) categories.

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Clarify Health

APRIL 18, 2023

This is the second Gartner® recognition of Clarify Health in 2023 San Francisco, CA (April 18, 2023) – Clarify Health, a leading healthcare analytics and value-based payments platform company, today announced it has been cited in the 2023 Gartner® Quick Answer: U.S. Healthcare CIOs Use Price Transparency Data to Improve Business Outcomes.

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PM360

MARCH 24, 2023

Here’s a look at what’s hot for healthcare brands. Gaming One of the biggest themes this year with high relevance in the healthcare space is gaming technology. Many people do not realize this, but the carbon output from the servers that run the global ad network generate more carbon than all of air travel combined.

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Pharma Marketing Network

JULY 10, 2023

Optimizing for Search Engines: Rebranding offers an opportunity to optimize your website for search engines, thus improving its visibility in search results. By implementing these optimizations, your website becomes more discoverable to search engine algorithms and increases the likelihood of ranking higher in relevant search queries.

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