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Search engine result pages (SERPs) are the simplest example of geo-targeted display advertising. As stated above, geo-marketing is a powerful lead generation tool many marketers use in their salesstrategy. Geo-targeting, also referred to as radius targeting, is an active response based on a user’s geographical location.
We have a lot of people reading who’ve never understood what endoscopy is and have never been in medical device sales. They just know of healthcaresales and they’re reading for the first time. Everyone’s salesstrategy is a little different. As a sales rep, you’re given a quota.
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