Pharma Marketing Network

OCTOBER 1, 2024

One of the primary objectives of pharma marketing is to communicate the benefits and safety profiles of medications to healthcare providers and patients. The internet, social media, and mobile applications have opened new avenues for reaching both healthcare professionals and consumers.

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LEVO Health

JULY 24, 2024

Collaborate with Influencers in Healthcare Partnering with respected doctors, researchers, and medical professionals allows you to leverage their authority and trust. Their endorsement can sway both healthcare providers and patients. Regulatory compliance is a significant concern in the healthcare industry.

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Pharma Marketing Network

JANUARY 9, 2025

” but “How can we provide value?” Each piecepatients, healthcare providers, technology, and regulationsmust fit perfectly to create a meaningful impact. Data-Driven Strategies: Tools like Google Analytics and CRM systems provide actionable insights into audience behavior.

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Penrod

MARCH 25, 2024

EHR and ERPs: The Foundation of Healthcare Operations EHRs revolutionized healthcare by digitizing patient data and providing a centralized repository for medical histories, conditions, diagnostics, and treatment plans. On the other hand, ERP systems transformed the way healthcare institutions could manage day-to-day operations.

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Pharma Marketing Network

MARCH 20, 2025

New digital tools, regulatory adjustments, and emerging consumer trends constantly reshape the way healthcare brands engage with their audiences. Patients and healthcare providers alike turn to online platforms for research, engagement, and decision-making.

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Pharma Marketing Network

OCTOBER 3, 2024

Marketers must navigate complex relationships with healthcare providers, patients, and regulatory bodies, ensuring that their strategies align with the ethical standards and legal requirements of the industry. Digital platforms offer a wide array of opportunities to reach and engage with healthcare professionals and patients.

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Contrarian Sales Techniques

APRIL 21, 2022

They meet with health professionals to describe the safety, efficacy and access of the product, as well as the potential benefits and risks of each product. At the crossroads between marketing and healthcare, MSRs spend their long days traveling to healthcare providers to boost their pharmaceutical companies' "revenues".

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PM360

MAY 21, 2024

A well-oiled modular content engine lets manufacturers engage customers and differentiate their product beyond the label. During the COVID-19 pandemic, pharma organizations built new digital and virtual channels to communicate with healthcare providers (HCPs) outside of their offices.

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Pharmaceutical Technology

NOVEMBER 28, 2022

Furthermore, monitoring patients when they come out of hospital helps to avoid any relapses or readmissions, effectively providing a safety net. “A Another key enabling factor is Scotland’s engineering talent and domestic supply chain. It takes that filtering work away from humans and is far more diligent.

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Healthcare Success

AUGUST 29, 2022

This burgeoning area offers plenty of market opportunities for innovative hospitals and healthcare providers. It's important to remember that this group prioritizes performance, quality, brand reputation, and product safety. Video content can increase organic traffic from search engines to your landing pages by as much as 157%.

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Healthcare Success

MAY 9, 2022

We know that today’s healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing . Elderly care.

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PM360

JULY 13, 2023

Ambrx is the pioneer of an expanded genetic code technology platform for synthetic amino acid incorporation into proteins at any position, providing a unique conjugation site for diverse synthetic payloads or modules. Signal #2 consists of the engineered IL-2 variant which together, activate and expand HPV16 E7 tumor-specific T cells.

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Healthcare Success

MAY 9, 2022

We know that today's healthcare consumers want instant and accessible services. . The QR code allows hospitals and healthcare providers to satisfy this need with immediate physician-patient interaction and engagement – all through smartphones and tablets. . History of QR Codes in Healthcare Marketing . Drug information

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Pharma Marketing Network

APRIL 11, 2025

Search engine optimization (SEO) is no longer just a content tacticits a foundational digital discipline. This is where SEO plays a critical role in ensuring that educational pages, product information, and support resources are found by both patients and healthcare providers.

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