MedCity News

SEPTEMBER 12, 2023

After Babylon collapsed, a former employee also publicly declared that the AI engine was faulty. doctor David Watkins has been a public critic of Babylon Health for years, during which has received anonymous emails from Babylon employees saying that the company’s AI is a sham.

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Evolve Your Success

OCTOBER 31, 2023

In this episode, Blake Williams takes us on a wild journey through his career as a Field Clinical Engineer (FCE), shedding light on the incredible impact of neuromodulation on the lives of patients. Tune in and discover how one individual’s dedication can truly make a difference in the world of healthcare. Nursing to engineering.

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Healthcare Success

MAY 9, 2023

A successful health system, hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. To get on page #1 for an organic search, you need a strong healthcare marketing SEO company, a solid website, an even stronger medical SEO strategy, and a tactical SEO team.

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Healthcare Success

MAY 24, 2022

Healthcare consumerism has drastically changed the way healthcare professionals need to market and deliver their services. Today’s consumers expect a healthcare experience as innovative and digitally advanced as any other industry. Think of all the reasons someone might decide to switch healthcare providers: . Relocation.

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Healthcare Success

NOVEMBER 1, 2024

Our Senior Marketing Strategist, Kathy Gaughran, recently shared invaluable insights at the 2024 Mental Health Marketing (MHM) conference about how to reach consumers during their healthcare journey. We invite you to  subscribe to our blog  and connect with us on LinkedIn: Stewart Gandolf , Kathy Gaughran , and  Healthcare Success.

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Healthcare Success

OCTOBER 30, 2023

Do you want to position your healthcare products and services where your target audience actively seeks them? After all, when consumers are looking for care near one of your locations, do you want to show up on the search engine results page (SERP) - or not? Do you want to compete in each of your local markets?

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Pharma Pathway

NOVEMBER 28, 2022

Emcure Pharmaceuticals- Openings for ITI Fitter/ Electrical Technician/ Electrical Engineer/ Instrument Engineer-Apply Now. With a presence in over 70 countries, Emcure’s goal id to constantly innovate and deliver affordable & high-quality healthcare solutions to people. Electrical Engineer: Experience: 4 to 6 years.

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LEVO Health

JANUARY 31, 2023

As the healthcare industry continues to evolve, digital marketing strategies, such as search engine optimization (SEO), have become increasingly crucial for healthcare organizations. Search engine optimization sits at the heart of any successful healthcare marketing strategy. What is Search Engine Optimization?

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Healthcare Success

DECEMBER 6, 2022

Healthcare consumers continue to move swiftly down the paths of least resistance toward quality care. This spells trouble for healthcare organizations that cannot change with the times. 9 Healthcare Marketing Trends 2023. 9 Healthcare Marketing Trends 2023. Consumer-First Content is Essential. Google is the gatekeeper.

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Pharma Marketing Network

JANUARY 11, 2025

Imagine SEO as a roadmap guiding patients and healthcare professionals to the information they need about your products. Include branded drug names, trending healthcare terms, and specific conditions. Use structured data to make your pages more search-engine-friendly. Tools like SEMrush or Google Keyword Planner can help.

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Pharma Pathway

DECEMBER 1, 2022

Emcure Pharmaceuticals-Walk-In Interviews for Quality Assurance/ Engineering On 4th Dec’ 2022. With a presence in over 70 countries, Emcure’s goal id to constantly innovate and deliver affordable & high-quality healthcare solutions to people. Departments: Quality Assurance/ Engineering. Job Description.

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Healthcare Success

NOVEMBER 21, 2022

Just like your brick-and-mortar business has to be ADA compliant, your healthcare website must also be accessible to people with disabilities. Let's explore what ADA website compliance means for healthcare and the steps you can take to improve your site's accessibility and comply with ADA regulations. The problem? The bigger problem?

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pharmaphorum

JANUARY 19, 2023

With a new year comes an opportunity for professionals in the healthcare industry to evaluate goals and initiatives for 2023. The healthcare industry is next, as providers must build digital relationships with their consumers. In business, we’re constantly reminded that with even the best-laid plans there come unforeseen obstacles.

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Medico Reach

AUGUST 12, 2022

Healthcare unicorns are on the rise and constantly seeking new technology advancements to establish their relevance in the market. From drug research to lifestyle help, healthcare has seen an exponential rise in the number of start-ups. Healthcare Unicorn CEOs make massive gains, and many have become billionaires.

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Healthcare Success

JUNE 12, 2023

Consumers across the globe have come to rely on search engines for reliable, trustworthy, accurate, and timely healthcare information. In this post, I share the three essential steps to maximize local SEO for multilocation healthcare businesses. But first… What Is Local SEO for Multiple Locations?

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Healthcare Success

MARCH 6, 2024

Whether you run a multilocation healthcare organization, hospital, or health system, understanding the distinction between search engine optimization (SEO) vs. search engine marketing (SEM)—and how each distinctly helps your business—is important for several reasons. Boost website visibility on search engines like Google.

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Healthcare Success

JUNE 11, 2024

Schema markup is one of the levers that search engine optimization (SEO) specialists can leverage. Yet, it is surprisingly underutilized, making it an opportune way to increase your healthcare organization’s visibility on search engine results pages (SERPs). But where do you start?

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Evolve Your Success

JUNE 20, 2023

In the dynamic landscape of medical sales, embrace innovation, ignite change, and unleash your potential to revolutionize healthcare. He’s the host of several healthcare podcasts which focuses on important topics, trends and innovations in sterile processing. Power Supply is for the healthcare supply chain. A few years.

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Healthcare Success

JUNE 8, 2023

What do you consider the most important pages on your healthcare website? In this article, you’ll learn: The objective of an About Us page Why it’s beneficial for SEO and your brand About Us page examples Tips for writing an effective About Us page What Is an About Us Page for a Healthcare Company? About 55.2%

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LEVO Health

DECEMBER 20, 2022

Healthcare is a rapidly changing industry, and if you want to stay ahead of the curve, you’ll need to adopt some cutting-edge marketing strategies. As 2023 approaches, there are several strategies you can adopt to improve your healthcare marketing efforts and grow your practice. 6 Medical Marketing Strategies to Adopt in 2023.

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World of DTC Marketing

JANUARY 4, 2021

Many organizations have postponed market research due to the pandemic but knowledgeable DTC marketers should be aware of the progressive trends in healthcare. 6ix : Don’t measure each channel; measure all of your DTC as one integrated engine designed to help people chose your product.

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PharmExec

JULY 7, 2023

Through the power of large language models and generative AI, pharma and biotech companies are transforming medical information delivery by offering direct, trustworthy, and accurate answers to patients and healthcare providers, significantly reducing time and frustration.

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Pharma Marketing Network

MARCH 20, 2025

Introduction The pharmaceutical industry faces unique challenges in digital marketing, especially when it comes to reaching healthcare professionals (HCPs) and patients effectively. Due to long decision-making cycles in healthcare, repeated exposure through retargeting helps reinforce brand awareness and engagement.

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Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression.

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Healthcare Success

JANUARY 30, 2023

Prioritize findability Today’s healthcare consumers expect healthcare websites to have: Intuitive navigation Easy-to-understand, educational content Easy, online appointment scheduling Convenient Telehealth options Secure, online access to medical records (e.g., This is especially important for the healthcare industry.

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Evolve Your Success

JANUARY 20, 2025

Dr. Connelly introduces us to his latest inventiona pioneering mouthwash aimed at cancer prevention by neutralizing harmful free radicals, blending healthcare with groundbreaking innovation. As we delve into his story, we explore his academic pursuits that led him to become a full professor at the University of California, San Francisco.

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PharmExec

OCTOBER 11, 2022

Bristol Myers Squibb commercial head Chris Boerner believes a straightforward formula is the best formula in advancing innovation and developing talent in today’s complex healthcare climate—an approach he roots in authenticity and “not over engineering,” whether tackling business or culture.

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Healthcare Success

NOVEMBER 17, 2023

Did your business neglect to establish proper healthcare branding from the beginning? Most brands evolve every three to ten years, but healthcare rebranding doesn’t have to be scary or daunting. Today’s healthcare businesses face new and aggressive competition on multiple fronts.

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Healthcare Success

JULY 15, 2024

The battle for the top position on Google search engine page results (SERPs) gets more difficult each year. This blog post offers a five-step guide to performing an SEO competitor analysis for healthcare organizations. You’ll need a competitor analysis for SEO. Ready to dive in? But beware. How can they (and you) do this?

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Pharmaceutical Technology

JULY 25, 2022

The COVID-19 pandemic triggered significant changes to the way healthcare operates. According to Tom Lenaerts, Head of Global Process Engineering at Datwyler, this transformation will reshape the entire healthcare ecosystem.

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Healthcare Success

MAY 10, 2024

Without that first-hand, unique, and accurate medical knowledge, your content can unintentionally mislead consumers, damage your reputation, and lose search engine rankings. In today’s blog post, I share an effective editorial workflow you can implement today between your healthcare marketing agency and medical experts.

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Healthcare Success

SEPTEMBER 12, 2024

In this two-part series, I explore the evolution of organic and paid search, discuss its impact on your SEO strategy, and share how your healthcare organization can navigate these changes to enhance online visibility and remain competitive. First, let’s review the evolution of search and its impact on SEO.

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Pharma Marketing Network

MARCH 18, 2025

Introduction Reaching healthcare professionals (HCPs) in the pharmaceutical industry has become increasingly challenging due to strict regulations, evolving digital landscapes, and the growing demand for personalized content. This makes PPC a cost-effective strategy for reaching niche healthcare audiences.

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Pharma Marketing Network

OCTOBER 29, 2024

In today’s fast-paced digital world, healthcare digital marketing is no longer optional for pharma brands—it’s essential. Connecting with patients, healthcare providers, and caregivers online builds trust, enhances engagement, and strengthens brand loyalty.

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Healthcare Success

DECEMBER 22, 2022

Just like in medicine, successful Healthcare Marketing requires a team of experienced specialists. Many people fail to appreciate that to achieve optimal results, Healthcare Marketing is a "team sport." Finally, you can also consider an integrated healthcare marketing agency. Nobody is truly an expert at all those things.".

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Contrarian Sales Techniques

NOVEMBER 22, 2024

The medical device sales field in Malaysia is one of the most dynamic and rewarding sectors within healthcare. Many require customization to meet the specific needs of a healthcare facility or a particular procedure. What You Can Do: Build strong relationships with these engineers and address their technical concerns.

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Pharma Marketing Network

MARCH 25, 2025

Healthcare professionals (HCPs) are the cornerstone of pharmaceutical success, yet reaching them has never been more complex. With access to verified HCP audiences and premium healthcare publisher networks, marketers can build cohesive digital experiences that resonate. For any health issues, always consult a healthcare professional.

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