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Pharma Ad Retargeting Basics

Pharma Marketing Network

Multi-Channel Retargeting : Using platforms like search engines, social media, and programmatic ad networks expands reach and improves conversion rates. Consent-based tracking methods, such as opt-in mechanisms, help maintain ethical advertising standards. Frequency Capping : Overexposing users to ads can lead to fatigue.

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Why Healthcare is Seeing an Increase in 2025 Ad Budgeting

Pharma Marketing Network

Healthcare brands are integrating TV, social media, search engine marketing, and programmatic advertising to create a seamless customer journey. Platforms like eHealthcare Solutions provide specialized digital ad solutions that cater to pharmaceutical brands. Additionally, the adoption of omnichannel marketing is becoming essential.

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Integrating Ethics Into Vaccine Management Software — Lessons From the Field

Salesforce

The rollout of COVID-19 vaccination efforts highlights the importance of ethical use of technology. As we partner with these communities to develop systems for complex vaccine management, we’ve identified principles to promote the ethical use of COVID-19 vaccine tech solutions, including guidelines around the use of Vaccine Cloud.

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Introducing the Clarivate Academic AI Platform

Clarivate

Over the past year we engaged in several research projects, working closely across our data science, engineering, content and user experience teams and customer community to learn first-hand about the potential and the limitations of generative AI (GenAI). Interested in our Academic AI solutions? Learn more here.

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What Makes A Good Medical Sales Rep With Rob Bahna

Evolve Your Success

— Listen to the podcast here What Makes A Good Medical Sales Rep With Rob Bahna We have with us another special guest. Attitude, work ethic, and good judgment. How do you assess their work ethic, attitude, and judgment? Not everyone is going to have the same work ethic that you do. He goes by the name of Rob Bahna.

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Healthcare Marketing is Shifting Weekly, How to Prepare Your Team

Pharma Marketing Network

Develop an Omnichannel Strategy : Integrating multiple touchpoints, including social media, programmatic advertising, email marketing, and search engine optimization (SEO), helps maintain a consistent brand presence. Consent-driven marketing practices, such as opt-in mechanisms, help maintain ethical advertising standards.

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How to Optimize Your Website for Google’s Helpful Content Update

Healthcare Success

As an agency, we keep track of these updates and make sure our clients’ websites comply with the latest search engine standards. Think: AI-generated content, pages for the sake of search engines, and general content without any real expertise. What is the Google Helpful Content Update? What is SEO-first content?