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The answer is simple search engines and social platforms are where patients and HCPs find information. Instead: Use disease-awareness campaigns focused on education rather than direct productpromotion. With Google processing over 8.5 The challenge? Google and Facebook prohibit direct targeting based on medical conditions.
Think of pharma marketing as the engine powering your business. Without effective strategies, even the best products can stall. Search Engine Optimization (SEO) is a prime example. From detailed product information to open dialogue about potential side effects, transparency fosters trust and credibility.
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