Salesforce

MARCH 1, 2021

The rollout of COVID-19 vaccination efforts highlights the importance of ethical use of technology. When it comes to patient and community safety, the concern goes beyond ensuring adequate supply or appropriate scheduling tools. Yoav Schlesinger contributed reporting to this article.

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Pharma Marketing Network

MARCH 5, 2025

Traditional outreach methods are no longer enough to engage healthcare professionals (HCPs) and patients in a digital-first world. The answer is simple search engines and social platforms are where patients and HCPs find information. Reaching Healthcare Professionals (HCPs) HCPs dont search the way patients do.

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Pharma Networking Medical Healthcare 52

Pharma Marketing Network

OCTOBER 29, 2024

Connecting with patients, healthcare providers, and caregivers online builds trust, enhances engagement, and strengthens brand loyalty. With more people relying on the internet for health information, a strong online presence is vital for pharma companies to educate audiences, enhance brand loyalty, and improve patient outcomes.

Healthcare 52

Healthcare Healthcare Marketing Pharma 52

Evolve Your Success

DECEMBER 19, 2023

Career success in MedTech is not just about climbing the corporate ladder; it’s about relentlessly advocating for patients, embracing change, and, above all, never giving up. with Fred Colen as he shares his transformation from an engineer to a MedTech executive. Do I want to be a medical doctor or an engineer?

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Patients Engineering Medical Sales 130

Healthcare Success

MAY 24, 2022

As more healthcare professionals provide accessible online services and shorten the red tape between physician-patient communications, consumers no longer feel the need to visit the closest option. No access to remote patient monitoring capabilities. Doctors tell patients that an ounce of prevention beats a pound of cure.

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Healthcare Healthcare Marketing Physicians 102

Healthcare Success

MARCH 6, 2024

Whether you run a multilocation healthcare organization, hospital, or health system, understanding the distinction between search engine optimization (SEO) vs. search engine marketing (SEM)—and how each distinctly helps your business—is important for several reasons. Boost website visibility on search engines like Google.

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Healthcare Healthcare Engineering Marketing 68

Healthcare Success

NOVEMBER 28, 2022

Whether performed intentionally or unintentionally, black hat techniques involve tricking users and search engines to gain rankings. In this article, I’ll share 11 black hat SEO techniques to avoid, and how to comply with Google’s search engine guidelines. Google despises black hat SEO techniques. But first, what is black hat SEO?

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Ethics Engineering Competition Healthcare 55

European Pharmaceutical Review

MARCH 12, 2024

If data used to support the safety , efficacy and quality of pharmaceutical products is compromised or unreliable, it can lead to regulatory non-compliance, product recalls, and most importantly, harm to patients who depend on those medications. Ethical leadership is essential in promoting a culture of integrity within an organisation.

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Government Pharma Training Ethics 98

Pharma Marketing Network

OCTOBER 29, 2024

Pharma advertising isn’t just about promoting products—it’s about reaching patients, caregivers, and healthcare professionals with valuable, meaningful information. With digital channels, evolving regulations, and changing patient expectations, creating an impactful advertising strategy can feel complex.

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Pharma Ethics Media Healthcare Provider 52

Pharma Marketing Network

DECEMBER 13, 2024

Today, digital platforms like LinkedIn and Instagram connect brands with healthcare professionals (HCPs) and patients alike. Patient-Centric Approaches: The shift towards patient empowerment has revolutionized the way pharma brands communicate. Patient Stories: Share real-life success stories. The time to innovate is now.

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Healthcare Healthcare Marketing Pharma 52

Pharma Marketing Network

JANUARY 9, 2025

With rising competition, stricter regulations, and increasingly informed patients, the landscape has transformed dramatically. Patient-Centric Marketing: Putting Patients First Pharma marketing is no longer just about doctors and decision-makers. Patients now play a central role in the conversation.

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Marketing Pharmaceutical Pharma Ethics 52

Healthcare Success

NOVEMBER 1, 2024

The Four Critical Digital Optimizations Discover why consumer demand, in-the-machine optimization, landing pages, and conversion process are all equally important to generating patients. Centralized, well-trained, and empathetic call centers can drastically improve patient experience and satisfaction. Kathy Gaughran Yeah, that's right.

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Healthcare Healthcare Marketing Media 59

Evolve Your Success

NOVEMBER 21, 2023

It’s very different, in terms of my preparation, if I’m dealing with someone that’s frontline patient care than if I’m dealing with the CFO on the C-suite. Attitude, work ethic, and good judgment. How do you assess their work ethic, attitude, and judgment? Straight-laced. You can’t expect that.

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Medical sales reps Medical sales Sales Medical 259

Pharma Marketing Network

OCTOBER 25, 2024

Because patients are increasingly turning to digital platforms to research health solutions, and doctors are using online tools to stay updated. As patients become more digitally savvy, pharmaceutical companies can reach them where they are: on social media, search engines, and healthcare websites.

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Marketing Pharmaceutical Pharma Healthcare Provider 52

Healthcare Success

JANUARY 2, 2024

Now that the holidays have drawn to a close, it’s time to return to your 2024 marketing plan and make adjustments that ensure your business is taking advantage of the latest trends in healthcare marketing to reach patients and HCPs more effectively and make a lasting impression. health conditions, clinical decisions, spread of disease).

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Healthcare Healthcare Marketing Healthcare Provider 73

pharmaphorum

NOVEMBER 3, 2022

Other tools enhance patient centricity, inclusivity, generalisability of findings, participant retention, and technical success, while reducing timelines. How can we integrate multiple high-velocity flows of sensor data into our systems without engineering bespoke solutions? Moving towards implementation.

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Pharma Medicine Education Recruitment 82

Pharma Marketing Network

JANUARY 7, 2025

Table of Contents Sr# Headings 1 Introduction: The Importance of Marketing in Pharma 2 Digital Strategies Redefining Pharma Marketing 3 Building Trust Through Patient-Centric Campaigns 4 Navigating Compliance While Innovating Introduction: The Importance of Marketing in Pharma Marketing in pharma has never been more critical.

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Marketing Pharma Side effects Education 52

Pharma Marketing Network

OCTOBER 1, 2024

One of the primary objectives of pharma marketing is to communicate the benefits and safety profiles of medications to healthcare providers and patients. This shift allowed companies to communicate directly with patients, raising awareness about specific medical conditions and available treatments.

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Marketing Pharma Media Education 52

Healthcare Success

AUGUST 14, 2023

Content optimization is improving a website or web page so that it’s easily found and understood by search engines and people. As with all aspects of SEO, content shouldn’t be “optimized” just for the search engine algorithms. It tells what words and phrases people are typing into the search engines.

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Pharma Marketing Network

DECEMBER 13, 2024

How It Works: Pharma companies define an “action,” such as an HCP downloading a clinical study or a patient enrolling in a treatment program. Patient Outreach: Encourage patients to schedule appointments, download apps for adherence, or enroll in clinical trials. Payment is triggered only after the action occurs.

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Marketing Pharma CRM Education 52

Healthcare Success

OCTOBER 3, 2022

As an agency, we keep track of these updates and make sure our clients’ websites comply with the latest search engine standards. Think: AI-generated content, pages for the sake of search engines, and general content without any real expertise. What is the Google Helpful Content Update? What is SEO-first content? Tell the whole story.

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Engineering Healthcare Healthcare Education 55

Healthcare Success

NOVEMBER 14, 2022

The Patient Protection and Affordable Care Act of 2010 has increased access to healthcare services for previously uninsured populations. Reach More Prospects with Search Engine Optimization. Search engine optimization (SEO) improves your organic ranking and supports your paid search campaigns. billion in 2022 to 964.90

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Medical Marketing Engineering Doctors 65

Pharma Marketing Network

MARCH 20, 2025

Patients and healthcare providers alike turn to online platforms for research, engagement, and decision-making. Additionally, evolving patient expectations demand more personalized and seamless experiences. Prioritize Data Privacy : Collecting and using patient data must comply with stringent privacy regulations.

Marketing 52

Marketing Healthcare Healthcare Pharma 52

Evolve Your Success

APRIL 4, 2023

MedTech is revolutionizing healthcare and changing the way we approach patient outcomes. His field deals with the latest and greatest cutting-edge technology and ties it to better patient outcomes in healthcare. The software in relation to the backend that we offer, the protocols, and the engine itself is new. We timestamp it.

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PM360

OCTOBER 13, 2023

The metaverse, when integrated with recent advancements such as generative AI, can help life sciences marketers engage with healthcare professionals, patients, and caregivers in a richer, better way, leading to a more human-centric experience. For Patients: The metaverse could usher in an era of personalized health management.

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Pharma Education Training Healthcare 97

Pharma Marketing Network

OCTOBER 3, 2024

Pharmaceutical marketing is not just about reaching healthcare professionals and patients; it involves a complex interplay of understanding market dynamics, regulatory compliance, and leveraging digital platforms. By sharing real-life patient experiences and success stories, marketers can humanize their brand and create a relatable narrative.

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Marketing Pharmaceutical Healthcare Healthcare 52

Evolve Your Success

APRIL 10, 2025

Well, yes, when patients got the migraine products that I sold, I knew for a fact that it would change their lives, but I didn’t get to see that directly. So you’re saying that, as a recruiter in that kind of space, it’s one thing to be helping people that are that removed from the patient impact. That is amazing.

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Medical sales Recruitment Sales Medical 130

LEVO Health

JANUARY 30, 2024

For healthcare professionals (HCPs) and practices, leveraging the power of video can be a game-changer in reaching potential patients and establishing a robust online presence. This can help build trust and make patients feel more comfortable even before they enter your practice. Keep It Authentic Patients value authenticity.

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Healthcare Healthcare Education Healthcare Provider 52

Contrarian Sales Techniques

JULY 16, 2024

His product, a revolutionary new stent, was a marvel of engineering, a tiny titanium miracle worker. Instead, he shared a story about a patient he'd met, a young mother fighting for her life. But as he looked back at the faces of the patients he'd helped, the doctors he'd befriended, he knew what he had to do.

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pharmaphorum

AUGUST 19, 2022

It takes specialised knowledge: Data scientists and software engineers are needed in real time to build, troubleshoot, and fix each individual connection. But the current surge of data from sensor technologies is outpacing the industry’s ability to collect, store, analyse, protect, and use this data effectively for research and patient care.

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Medicine Healthcare Healthcare Ethics 52

Rep-Lite

MARCH 14, 2024

Medical sales offer a compelling opportunity for individuals seeking involvement in healthcare innovation, with lucrative financial rewards and a chance to directly impact patient care. Ethical promotions demand adherence to legal standards. Advancement opportunities are only limited by your individual capabilities.

Medical sales reps 52

Medical sales reps Medical sales Sales Medical 52

Healthcare Success

AUGUST 8, 2022

When combined with an effective SEO (search engine optimization) strategy, content marketing also has the power to boost your SERPs (search engine results page), rank for highly desirable keywords, and fuel other marketing efforts, like traffic and lead generation. Content marketing can attract, retain, and convert.

Doctors 52

Doctors Marketing Education Healthcare 52

Cadensee

OCTOBER 10, 2021

22:15 Doesn't the scoring system create more anxiety with the patient? Will the patients know how to act upon it when there is no 100% certainty? 24:27 Do you give patients the option to call a live person and discuss or get clarifications on the report? And I want to do it for patients. So that's a start.

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Physicians Medicine Patients Medical 52

Penrod

JULY 9, 2024

The search engine imposes strict policies to ensure that health-related ads are accurate, ethical, and compliant with legal standards. Additionally, the search engine prohibits certified manufacturers from advertising prescription drugs for over-the-counter use. The reason?

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Pharmaceutical manufacturing Prescription Manufacturing Medical 52

PM360

FEBRUARY 18, 2025

In an era where healthcare is rapidly evolving through digital transformation, innovations in artificial intelligence are propelling the Life Sciences industry toward more equitable, ethical, and sustainable healthcare solutions. How do you envision AI reshaping the healthcare landscape?

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