Pharma Marketing Network

FEBRUARY 27, 2025

Compliance & Ethical Marketing Navigating the regulatory landscape in pharma digital marketing is challenging. Transparency in messaging, clear disclaimers, and responsible advertising ensure that marketing efforts are both ethical and effective. Platforms like Pharma Marketing Network offer insights into industry best practices.

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Pharma Marketing Prescription Education 52

Salesforce

MARCH 1, 2021

The rollout of COVID-19 vaccination efforts highlights the importance of ethical use of technology. As we partner with these communities to develop systems for complex vaccine management, we’ve identified principles to promote the ethical use of COVID-19 vaccine tech solutions, including guidelines around the use of Vaccine Cloud.

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Ethics Management Distribution Specialization 52

Medgadget

OCTOBER 27, 2022

With many anti-cancer therapies failing at the clinical trial stage and the ethical considerations of animal studies, there is a need for better in vitro cancer models that allow for advanced therapeutic testing. The method allows the researchers to precisely deposit tumor spheroids or other engineered cell constructs into a gel substrate.

Ethics 125

Ethics Engineering Safety Patients 125

European Pharmaceutical Review

JULY 29, 2024

Fostering a culture of compliance goes beyond merely adhering to rules and regulations; it entails creating an environment where ethical behaviour, integrity and accountability are ingrained into the fabric of the organisation. Empowering ethical leadership Leaders set the tone for the organisation and their actions speak louder than words.

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Biopharma Manufacturing Ethics Competition 83

Pharma Marketing Network

MARCH 26, 2025

However, in a tightly regulated industry like pharmaceuticals, every message, medium, and model must adhere to strict legal and ethical standards. Training and Education : Train teams on AI limitations, prompt engineering, and compliance considerations. Opportunities Driving Adoption AI presents clear benefits for pharma marketers: 1.

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Marketing Pharma Government Training 52

Healthcare Success

NOVEMBER 28, 2022

Whether performed intentionally or unintentionally, black hat techniques involve tricking users and search engines to gain rankings. In this article, I’ll share 11 black hat SEO techniques to avoid, and how to comply with Google’s search engine guidelines. What is White Hat or Ethical SEO? But first, what is black hat SEO?

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Ethics Engineering Competition Healthcare 55

Pharma Marketing Network

MARCH 5, 2025

The answer is simple search engines and social platforms are where patients and HCPs find information. By optimizing bids, testing ad variations, and using ethical retargeting , pharma brands can increase ROI without regulatory risks. With Google processing over 8.5

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Pharma Networking Medical Healthcare 52

Pharma Marketing Network

OCTOBER 29, 2024

Leveraging Search Engine Optimization (SEO) Optimizing your website and content for search engines is essential to rank higher in search results. Emphasizing Compliance and Ethical Standards Maintaining compliance with regulatory bodies like the FDA is crucial in healthcare marketing. How does SEO benefit healthcare brands?

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Healthcare Healthcare Marketing Pharma 52

Healthcare Success

MARCH 6, 2024

Whether you run a multilocation healthcare organization, hospital, or health system, understanding the distinction between search engine optimization (SEO) vs. search engine marketing (SEM)—and how each distinctly helps your business—is important for several reasons. Boost website visibility on search engines like Google.

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Healthcare Healthcare Engineering Marketing 68

Clarivate

MAY 21, 2024

Over the past year we engaged in several research projects, working closely across our data science, engineering, content and user experience teams and customer community to learn first-hand about the potential and the limitations of generative AI (GenAI). Interested in our Academic AI solutions? Learn more here.

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Government Management Ethics Engineering 129

European Pharmaceutical Review

MARCH 12, 2024

Fostering an integrity culture and ethical behaviour is crucial for ensuring that employees feel empowered to raise concerns, report incidents, and adhere to established policies and procedures. Ethical leadership is essential in promoting a culture of integrity within an organisation.

Government 98

Government Pharma Training Ethics 98

Evolve Your Success

NOVEMBER 21, 2023

Attitude, work ethic, and good judgment. How do you assess their work ethic, attitude, and judgment? You have to look at what he has done so far and what he has done to show that he has that work ethic and drive. When I sell and when I try and work with salespeople, I believe in engineering agreement to move the ball forward.

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Medical sales reps Medical sales Sales Medical 259

Pharma Marketing Network

DECEMBER 13, 2024

Digital Advertising: Search engines and social media allow for targeted ads that reach specific demographics. Search Engine Optimization (SEO) SEO is your ticket to visibility. Healthcare advertising must navigate strict regulations while conveying sensitive medical information clearly and ethically.

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Healthcare Healthcare Marketing Pharma 52

Healthcare Success

MAY 24, 2022

It’s the norm in website design today—but more than that, it’s something search engines look for when crawling any medical website to determine how and where you’ll rank. What’s more, poor site speed may cause your medical or healthcare website to fall in the search engine results. Search Engine Optimization (i.e.,

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Healthcare Healthcare Marketing Physicians 102

Pharma Marketing Network

OCTOBER 29, 2024

Digital Advertising Channels in Pharma Digital channels like search engine marketing, display ads, and email campaigns offer a cost-effective way to reach your target audience. Ethics and Transparency in Pharma Ads Today’s patients value transparency and authenticity. It builds trust, raises awareness, and supports patient education.

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Pharma Ethics Media Healthcare Provider 52

Pharma Marketing Network

JANUARY 9, 2025

SEO and Content Marketing: Ranking high on search engines is crucial for visibility. In an industry where lives are at stake, marketing teams must prioritize transparency, ethical practices, and compliance to build lasting relationships. Adhering to regulations like GDPR and HIPAA ensures your campaigns are both ethical and secure.

Marketing 52

Marketing Pharmaceutical Pharma Ethics 52

Healthcare Success

AUGUST 14, 2023

Content optimization is improving a website or web page so that it’s easily found and understood by search engines and people. As with all aspects of SEO, content shouldn’t be “optimized” just for the search engine algorithms. It tells what words and phrases people are typing into the search engines.

Engineering 52

Engineering Healthcare Healthcare Competition 52

Evolve Your Success

DECEMBER 19, 2023

with Fred Colen as he shares his transformation from an engineer to a MedTech executive. Do I want to be a medical doctor or an engineer? In the end, I decided to become an engineer but from the get-go specialized in medical technology. Take us back to your engineering or medical doctor. Do I want to be an engineer?

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Patients Engineering Medical Sales 130

Pharma Marketing Network

OCTOBER 25, 2024

As patients become more digitally savvy, pharmaceutical companies can reach them where they are: on social media, search engines, and healthcare websites. Search Engine Optimization (SEO) for Pharma SEO is essential for ranking highly on search engines, and it can be a game-changer for pharmaceutical brands.

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Marketing Pharmaceutical Pharma Healthcare Provider 52

Healthcare Success

OCTOBER 3, 2022

As an agency, we keep track of these updates and make sure our clients’ websites comply with the latest search engine standards. Think: AI-generated content, pages for the sake of search engines, and general content without any real expertise. What is the Google Helpful Content Update? What is SEO-first content?

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Engineering Healthcare Healthcare Education 55

Healthcare Success

AUGUST 29, 2022

organic, vegetarian, vegan, gluten-free, and plant-based proteins) with recognizable ingredients, clean beauty products, and brands with ethical business practices. Do you offer organic, natural, ethically-sourced ingredients? Men and women aged 18-34 are the most likely to seek out healthier food options (e.g., If so, start there.

Marketing 52

Marketing Media Ethics Engineering 52

PM360

JUNE 26, 2023

For the life sciences industry, there are questions about the technology’s accuracy, as well as concerns relating to ethics, privacy, and security. Entirely new jobs are also being developed around AI, such as “prompt engineers” who write questions for chatbots to test and improve their answers.

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Pharma Management Medical science Ethics 97

Healthcare Success

NOVEMBER 14, 2022

Reach More Prospects with Search Engine Optimization. Search engine optimization (SEO) improves your organic ranking and supports your paid search campaigns. Long-tail keywords and semantically related phrases are also crucial for helping search engines better understand the topics you cover. More on those later.

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Medical Marketing Engineering Doctors 65

Pharma Marketing Network

OCTOBER 1, 2024

Digital marketing strategies, including search engine optimization (SEO), content marketing, and online advertising, have become integral components of pharmaceutical marketing campaigns. One of the most effective methods is search engine optimization (SEO), which ensures that a company’s website ranks high in search engine results.

Marketing 52

Marketing Pharma Media Education 52

Healthcare Success

JANUARY 2, 2024

As always, write for your patients, not the search engines. To improve search engine rankings in 2024, create a content calendar and fill it with topics that address user pain points, questions, and needs. Tips for Content Creators Now—more than ever—marketers must think like searchers when planning client content.

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Healthcare Healthcare Marketing Healthcare Provider 73

Contrarian Sales Techniques

NOVEMBER 14, 2022

In countries with large and small economies, sales is the engine of industry and commerce. He also asks whether selling is ethical and whether a person believes in their product. One of the most critical functions of a business is sales, and it is responsible for the majority of the country's economic activity.

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Sales Sales process Ethics Engineering 52

Pharma Marketing Network

JANUARY 7, 2025

Think of pharma marketing as the engine powering your business. Search Engine Optimization (SEO) is a prime example. Make sure everyone understands the legal and ethical boundaries of marketing in pharma. Without effective strategies, even the best products can stall. So, how can you strike a balance?

Marketing 52

Marketing Pharma Side effects Education 52

pharmaphorum

NOVEMBER 3, 2022

How can we integrate multiple high-velocity flows of sensor data into our systems without engineering bespoke solutions? The increasing knowledge gap will hold us back from advancing the ethical, effective, equitable, and safe use of digital medicine to reimagine healthcare and improve lives.

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Pharma Medicine Education Recruitment 81

Pharma Marketing Network

MARCH 20, 2025

Develop an Omnichannel Strategy : Integrating multiple touchpoints, including social media, programmatic advertising, email marketing, and search engine optimization (SEO), helps maintain a consistent brand presence. Consent-driven marketing practices, such as opt-in mechanisms, help maintain ethical advertising standards.

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Marketing Healthcare Healthcare Pharma 52

Pharma Marketing Network

DECEMBER 13, 2024

Transparency: CPAs measurable outcomes ensure you stay accountable, meeting both business and ethical goals. Leverage Content to Drive Actions Content is the engine of CPA campaigns. Focus on Education: Actions such as downloading drug efficacy studies or signing up for safety updates align well with industry regulations.

Marketing 52

Marketing Pharma CRM Education 52

Contrarian Sales Techniques

FEBRUARY 29, 2024

Common job searching behavior: People usually turn to search engines directly when seeking job openings or internships (yup, it’s the way forward they say). This will demonstrate your commitment to ethical and responsible sales. This indicates a strong interest in finding employment opportunities rather than just general information.

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Sales Pharmaceutical Sales Pharma Networking 52

Healthcare Success

NOVEMBER 1, 2024

So, within the realms of being ethical, recognize that each of these businesses, whether it's telehealth, residential treatment, or other kinds of models, whatever's doing this and how it was done, you still have to think about these things, what is the right way to engage the patient? Kathy Gaughran Right, I have one more slide.

Healthcare 59

Healthcare Healthcare Marketing Media 59

Evolve Your Success

APRIL 4, 2023

What I mean by that is, if you think about healthcare systems and they have their advisories and their own schools of thought on how to best manage patients in these high-acuity areas, our engine and software allow them to build on the backend these thresholds and protocols. We have our engine that does it at scale for them.

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Pharma Marketing Network

OCTOBER 3, 2024

Marketers must navigate complex relationships with healthcare providers, patients, and regulatory bodies, ensuring that their strategies align with the ethical standards and legal requirements of the industry. This demands a proactive approach to staying updated with industry trends and innovations.

Marketing 52

Marketing Pharmaceutical Healthcare Healthcare 52

Contrarian Sales Techniques

JULY 16, 2024

His product, a revolutionary new stent, was a marvel of engineering, a tiny titanium miracle worker. As Alex's consultancy flourished, he began to attract the attention of a new breed of entrepreneur, those who shared his vision of a more ethical and human-centric business world.

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Doctors Sales Consulting Medical sales reps 52

Clarivate

JUNE 15, 2023

Patent professionals can access patent information using search engines incorporating natural language processing. Yet, it’s not clear how generative AI should be applied in the legal space, and plenty of practical and ethical issues remain open.

Government 52

Government Training Ethics Professional Services 52

LEVO Health

JANUARY 30, 2024

Furthermore, videos are often favored by search engine algorithms, driving more organic traffic to your website. As always, make sure to follow ethical guidelines and maintain patient confidentiality. Videos can be shared across multiple digital platforms, including your website, social media channels , and email newsletters.

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Healthcare Healthcare Education Healthcare Provider 52