PM360

OCTOBER 22, 2024

Improving our collective understanding of the patient’s overall healthcare experience is necessary to effectively deliver prescription support. How can we ensure that vital prescription information reaches patients when they need it? 4 These statistics tell a story of trust, concern, and changing dynamics in healthcare communication.

Medical 52

Medical Patients Prescription Doctors 52

PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical Sales refers to selling prescription and over-the-counter (OTC) medications, medical devices, and other healthcare products to healthcare professionals, or medical providers such as doctors, pharmacists, and hospitals. What is Pharmaceutical Sales? Strong negotiation skills can help secure deals and partnerships.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Interpersonal Skills 52

PM360

NOVEMBER 21, 2022

Many patients are more engaged in their health than just a few years ago, and are having frank conversations in the exam room with their providers about the cost of care, including prescription medications. This capability allows HCPs to message pharma reps, delivered via text, with questions as the HCP treats the patient.

Marketing 52

Marketing Physicians Patients Doctors 52