PM360

JULY 21, 2022

As pharma reps’ access to physicians continues to decline, this case study examines the effectiveness of reaching physicians through other means—the EHR. Today’s physicians struggle to balance the increasing demands of patient loads, electronic health record (EHR) systems, and time spent on administrative tasks. THE CHALLENGE.

Physicians 52

Physicians Media Pharma sales reps Electronics 52

PM360

OCTOBER 22, 2024

This is an achievable reality through strategic use of existing healthcare channels that have been negotiated for pharma access—inside the electronic health record (EHR). As a former pharma rep and district manager, I would value any tool that echoed my brand’s message to HCPs.

Medical 52

Medical Patients Prescription Doctors 52

Rep-Lite

DECEMBER 7, 2023

Pharmaceutical sales representatives (commonly known as “pharma reps” or “drug reps”) are responsible for promoting and educating healthcare providers about their company’s products, with the ultimate goal of increasing product sales and market share.

Pharmaceutical Sales 52

Pharmaceutical Sales Sales Pharmaceutical Interpersonal Skills 52

PM360

NOVEMBER 21, 2022

One of the biggest growth opportunities we’re seeing today is a manufacturer’s ability to connect their point-of-care Electronic Health Systems (EHRs) strategy with other channels while remaining clinically focused. This capability allows HCPs to message pharma reps, delivered via text, with questions as the HCP treats the patient.

Marketing 52

Marketing Physicians Patients Doctors 52