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Marketing in Pharma: Strategies that work in 2025

Pharma Marketing Network

Table of Contents: Rethinking Engagement in a Digital-First World Personalization and Data-Driven Decision Making Multichannel Mastery and HCP Outreach Staying Compliant While Innovating FAQs Rethinking Engagement in a Digital-First World Gone are the days when field reps alone could drive prescriptions.

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10 New Solutions, Strategies, and Devices to Boost Adherence

PM360

The combined solution enables health plans and self-insured employers to realize immediate pharmacy cost savings and near-term medical cost reductions by integrating Levrx’s plan-specific and real-time prescription insights into the Adhere Platform medication optimization offerings. The Andaman7 Platform Solution. Vincent Keunen.

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New IFPMA and EFPIA guidance on use of social media by the pharmaceutical industry

pharmaphorum

Digital channels are defined as “ platforms for electronic communication through transmission of digital content over the internet or computer networks. Uses of social media is continually expanding and it has been difficult for companies to apply general advertising rules and guidance to the modern world.

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5 Core Tenets of HCP-focused Point-of-Care Marketing

PM360

Because nearly all prescriptions are now written electronically. If you want to capture the eyeballs of HCPs in real time at the moment they select and prescribe a medication, the electronic health record is likely the best game in town. And to do that in today’s digital age, you’ve got to think “EHR.”

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What Is Cloud-Based Healthcare?

Salesforce

Most healthcare organizations still rely on EHR (electronic health records) to manage clinical data. The cloud, however, allows data to live on a global network of secure data centers. But when the pandemic forced them to deliver care in new virtual ways, EHR systems showed their limitations.

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Everything You Need to Know About Medical Sales Jobs

Rep-Lite

Here are some common types of medical sales positions: Pharmaceutical Sales: Selling prescription and non-prescription drugs to healthcare providers, including doctors, pharmacists, and hospitals. Build a Network: Networking is crucial for gaining jobs in medical sales.

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Is Salesforce Health Cloud the Right Fit for Your Organization?

Penrod

It even has the ability to integrate critical data from your electronic health record system. Providers can view complete patient profiles and extended care networks, as well as logs of one-on-one email communication between physician and patient. No more toggling between platforms to find patient information.

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