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5 Core Tenets of HCP-focused Point-of-Care Marketing

PM360

But the marketing landscape is decidedly different in today’s digital era. Fortunately, point-of-care (POC) marketing channels provide effective and efficient options. Let’s briefly unpack five core tenets of an HCP-focused POC marketing plan. Because nearly all prescriptions are now written electronically.

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Why Marketers Can No Longer Wait to Embrace Remote Patient Monitoring

PM360

Patient-centric marketers are always thinking about the micro-moments where they can make a difference in the patient’s life. But the pandemic forced marketers to think differently as the patient’s functional journey was transformed. particularly for life sciences marketers. Tech is being presented as a cost. That must change.

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7 Pharmaceutical Industry Trends for your 2021 Marketing Strategy

Silver Line CRM

Reading time: 7 minutes As we all look to 2021, what are the pharmaceutical industry trends to build into your life sciences marketing strategy? Pharmaceutical, biotech, and life sciences companies bring life-changing medicines to a highly regulated market. Prescription lift. Market research insights. Brand tracking.

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10 New Solutions, Strategies, and Devices to Boost Adherence

PM360

According to an August 2021 report from the Business Research Company , after experiencing a decline in 2020 due to pandemic, the medication adherence market is expected to recover and grow at a compound annual growth rate (CAGR) of 11.4% Chief Marketing Officer, AdhereHealth. from 2021 and reach $4.2 billion in 2025. Deidra Colvin.

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New IFPMA and EFPIA guidance on use of social media by the pharmaceutical industry

pharmaphorum

Digital channels are defined as “ platforms for electronic communication through transmission of digital content over the internet or computer networks. Therefore, companies are encouraged to establish a methodology for calculating fair market value rates. Digital Channels include, but are not limited to, social media ”.

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Everything You Need to Know About Medical Sales Jobs

Rep-Lite

Here are some common types of medical sales positions: Pharmaceutical Sales: Selling prescription and non-prescription drugs to healthcare providers, including doctors, pharmacists, and hospitals. Build a Network: Networking is crucial for gaining jobs in medical sales.

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What CVS’s Signify Health acquisition means for the future of healthcare

pharmaphorum

Automated messaging about prescriptions, appointments, and vaccinations improve the patient journey, while alleviating time-consuming tasks for providers. Another common healthcare pain point CVS is well positioned to improve is the interoperability of electronic health records (EHRs). About the author.