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The future of healthcare?

World of DTC Marketing

This could lead to an evolution in urgent care centers, but it will require disruptive thinking. What I see more of is electronic billboards in HCP offices. One urgent care center has an area just for prescription drug brochures, and I was surprised to see so many people reading them.

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Everything You Need to Know About Prior Authorizations in Healthcare

Referral MD

Prescription drugs with high misuse potential. Patient Frustration and Delayed Care Delays in treatment due to prior authorization can lead to worsened health outcomes, especially when dealing with chronic or progressive conditions. Differences in criteria for prior authorization can lead to confusion and unnecessary delays.

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Marketing in Pharma: Strategies that work in 2025

Pharma Marketing Network

Table of Contents: Rethinking Engagement in a Digital-First World Personalization and Data-Driven Decision Making Multichannel Mastery and HCP Outreach Staying Compliant While Innovating FAQs Rethinking Engagement in a Digital-First World Gone are the days when field reps alone could drive prescriptions.

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Are healthcare agencies really this clueless?

World of DTC Marketing

PONTIFICATION: Healthcare agencies need to be the agents of change and lead by example. In an audit of several top prescription drug websites, I found that 90% had not updated content even when there was more buzz around the medication or health condition in question. You better believe it but technology, alone, is NOT the answer.

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Inside the European mass shift to data-driven health solutions

Pharmaceutical Technology

This project centres around the use of electronic health records (EHRs) from different European countries to drive research and improve responses to expected and unexpected crises. EHR , or electronic medical records (EMR), have been adopted in multiple countries worldwide over the last few decades.

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Bridging the healthcare digital divide: a gradual approach to adopting ePI

European Pharmaceutical Review

The digital evolution of European healthcare The European Commission’s proposal for a Directive relating to medicinal products for human use 1 grants individual Member States the autonomy to determine the availability of medicinal leaflets, in paper, electronic or both formats. Article 63 EMA (29 January 2020).

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AdTheorent Health Unveils the Industry’s First and Only Predictive Audiences for Health Advertisers

PM360

How it works: AdTheorent aggregates health data from hospital and healthcare provider claims, electronic health records, as well pharmacy and contextual data representing 300+ million patients and healthcare professionals, which equates to more than 90% of the U.S. prescription fill, digital action, Audience Quality, etc.). population.