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The future of healthcare?

World of DTC Marketing

This could lead to an evolution in urgent care centers, but it will require disruptive thinking. What I see more of is electronic billboards in HCP offices. One urgent care center has an area just for prescription drug brochures, and I was surprised to see so many people reading them.

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Are healthcare agencies really this clueless?

World of DTC Marketing

PONTIFICATION: Healthcare agencies need to be the agents of change and lead by example. In an audit of several top prescription drug websites, I found that 90% had not updated content even when there was more buzz around the medication or health condition in question. You better believe it but technology, alone, is NOT the answer.

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Inside the European mass shift to data-driven health solutions

Pharmaceutical Technology

This project centres around the use of electronic health records (EHRs) from different European countries to drive research and improve responses to expected and unexpected crises. EHR , or electronic medical records (EMR), have been adopted in multiple countries worldwide over the last few decades.

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Everything You Need to Know About Prior Authorizations in Healthcare

Referral MD

Prescription drugs with high misuse potential. Patient Frustration and Delayed Care Delays in treatment due to prior authorization can lead to worsened health outcomes, especially when dealing with chronic or progressive conditions. Differences in criteria for prior authorization can lead to confusion and unnecessary delays.

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Bridging the healthcare digital divide: a gradual approach to adopting ePI

European Pharmaceutical Review

The digital evolution of European healthcare The European Commission’s proposal for a Directive relating to medicinal products for human use 1 grants individual Member States the autonomy to determine the availability of medicinal leaflets, in paper, electronic or both formats. Article 63 EMA (29 January 2020).

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AdTheorent Health Unveils the Industry’s First and Only Predictive Audiences for Health Advertisers

PM360

How it works: AdTheorent aggregates health data from hospital and healthcare provider claims, electronic health records, as well pharmacy and contextual data representing 300+ million patients and healthcare professionals, which equates to more than 90% of the U.S. prescription fill, digital action, Audience Quality, etc.). population.

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Can price transparency improve medication adherence?

Clarify Health

Medication cost transparency as a means for more cost-conscious prescribing One potential benefit of medication cost transparency is that it can lead to more cost-conscious prescribing by providers. Additionally, transparency initiatives can lead to more cost-conscious prescribing by providers and improved patient outcomes.

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