World of DTC Marketing

JANUARY 6, 2021

PONTIFICATION: Healthcare agencies need to be the agents of change and lead by example. Besides, physicians have still not bought into the whole technology trends unless it drives patients into their office. Hell, patients still don’t have complete control of their electronic health records!

Healthcare 139

Healthcare Healthcare Media Pharma 139

Clarify Health

NOVEMBER 21, 2024

Managing disparate platforms can be overwhelming, leading to increased workload and stress. For example, consolidated systems that integrate electronic health records (EHRs) and patient engagement tools enable smoother operations and enhanced communication. will face a shortage of 86,000 physicians by 2036.

Healthcare 52

Healthcare Healthcare Leads Medical 52

Pharmaceutical Representative Training

JANUARY 29, 2025

Resolving The Biggest Problems in Healthcare: Medicare Expenses, Prior Authorization, and Physician Burnout The United States has high healthcare spending and inequitably distributed unfavorable health outcomes compared to other high income countries. Last year, physicians saw a 1.7% Last year, physicians saw a 1.7%

Physicians 52

Physicians Insurance Medical Healthcare 52

pharmaphorum

JANUARY 27, 2023

In fact, 76% of healthcare professionals have recently cited feelings of burnout, leading to a turnover rate twice as high as before the pandemic and increased levels of vacant positions across clinical research sites. Instead, the staff is relied upon to identify this type of pertinent information.

Physicians 111

Physicians Healthcare Healthcare Patients 111

PM360

NOVEMBER 27, 2023

Physicians must form hypotheses about the AE’s cause and seek information to prove or discredit the hypothesis. Barriers include: Signal noise: Depending too heavily on reported AEs results in noise-ridden data that can lead to false conclusions and wasted time for PV teams. Yet, correlation does not signify causation.

Safety 106

Safety Electronics Patients Physicians 106

Pharmaceutical Technology

APRIL 26, 2023

Electronic respiratory health company Adherium has also developed a digital inhaler system focusing on patient adherence, remote monitoring, and data management. However, researchers investigating electronic monitoring devices also found failure rates of 13–16%, indicating the importance of quality control.

Medical 115

Medical Electronics Patients Healthcare 115

Referral MD

JULY 5, 2022

After implementing the 2009 Health Information Technology for Economic and Clinical Health (HITECH) Act, US clinics were provided sufficient funds to adapt to newer electronic practices in data recording. As a result, 76% of healthcare practices utilized the benefits of Electronic Health Record (EHR) software. What is an EHR?

Electronics 52

Electronics Healthcare Healthcare Medical 52

Referral MD

MAY 2, 2024

These solutions are designed to efficiently manage the referral lifecycle from the initial referral by a primary care physician (PCP) to a specialist to the appointment scheduling, follow-up, and feedback after the specialist visit. They also help streamline the transmission of diagnostics, leading to better quality of care.

Management 40

Management Healthcare Healthcare Electronics 40

Legacy MEDSearch

DECEMBER 21, 2022

The ALICE device is being contract manufactured by an end-to-end solution provider that offers New Product Introduction (NPI) services to mass production capabilities for leading medical electronic device companies. The ALICE device is intended to be indicated for use in clinical settings requiring CPB support.

Manufacturing 98

Manufacturing FDA Food and Drug Administration Medical 98

pharmaphorum

DECEMBER 2, 2022

Protocol design factors leading to operational challenges include design consistency, patient burden, site burden, study complexity, and eligibility criteria, including diversity and inclusion requirements. These potential study risks can lead to costly deviations and amendments, enrolment difficulties, and reduced patient compliance.

Leads 98

Leads Competition Patients Electronics 98

PharmaKinnex

APRIL 18, 2022

Inside sales teams supply services, such as research, digital marketing, direct mail campaigns, electronic medical record marketing & advertising, etc. Inside sales refers to a group of independent professional salespeople who a pharmaceutical company retains to generate leads and convert them to sales.

Sales 52

Sales Pharma Physicians Electronics 52

MedReps

MAY 16, 2023

Bad leaders don’t measure up and their inability to lead tends to be fairly obvious upon meeting them for the first time. A product recall might go out, a new product might hit the market or that meeting you had with a physician might be postponed due to an emergency on their part. It’s important to be flexible and open to change.

Sales Management 88

Sales Management Medical sales Management Sales 88

PM360

MAY 15, 2023

The EHR is the Holy Grail of POC Messaging (At Least for Now) Reaching HCPs while they’re prescribing is the epitome of physician messaging. Because nearly all prescriptions are now written electronically. An entire academic ecosystem is focused on physician “nudging.”

Marketing 52

Marketing Electronics Doctors Physicians 52

Medico Reach

AUGUST 28, 2024

Lets look at the different ways it is used by private payers, hospitals and physician groups. Gen AI Used by Hospitals and Physician Groups Gen AI immensely reduces administrative burdens of corporate functions in hospitals and physician groups. Gen AI can, instead, instantly summarize these data hoards regardless of the volume.

Healthcare 52

Healthcare Healthcare Physicians Pharmaceutical products 52

PM360

APRIL 7, 2023

Of the 86% who visited their primary care physician in the last year, 93% said they did so in person. Eliminating Barriers and Physician Frustration Pharma is investing at the point of care to help providers overcome prescribing hurdles and remove barriers for patients to start and stay on medication.

Education 98

Education Doctors Patients Physicians 98

pharmaphorum

AUGUST 11, 2022

The Global Malnutrition Composite Score , stewarded by the Academy and developed by Avalere, is the first nutrition-focused quality measure and the first composite electronic clinical quality measure in any CMS payment program. What is the Global Malnutrition Composite Score? How will the score be used?

Electronics 52

Electronics Consulting Healthcare Healthcare 52

PharmaKinnex

APRIL 13, 2022

Whitespace in pharma marketing refers are areas where pharma companies don’t add a field salesforce presence in because of the lack of ROI caused by smaller population size and lower sales potential for each physician. Electronic Medical Record, or EMR, are digital versions of the paper charts in clinician offices, clinics, and hospitals.

Marketing 52

Marketing Pharma Sales Electronics 52

Referral MD

DECEMBER 6, 2024

From online scheduling and public physician reviews to digital access to medical records, tools that improve patient access transform the healthcare experience for patients and providers. Platforms like ReferralMD are leading the charge, offering solutions that streamline access while addressing the challenges of security and engagement.

Healthcare 83

Healthcare Healthcare Patients Healthcare Provider 83

pharmaphorum

DECEMBER 22, 2022

This will lead to more pre-protocol design discussions between sponsors and CROs and regulatory bodies seeking input on new and potentially acceptable approaches to, for example, measure digital endpoints. The concept of patients owning their own data has been around since the advent of electronic health records.

FDA 97

FDA Patients Electronics Medical 97

Penrod

JULY 1, 2020

It even has the ability to integrate critical data from your electronic health record system. Accelerate New Patient — and Provider — Acquisition with Lead Generation Capabilities. Salesforce’s CRM was designed to help organizations manage all of their sales leads. No more toggling between platforms to find patient information.

CRM 52

CRM Physicians Healthcare Healthcare 52

Healthcare Success

MAY 19, 2022

We’re living through a seismic shift in how physicians deliver medical care in the United States. . percent of physicians worked in physician-owned practices. At the end of 2020—for the first time ever—less than half ( 49.1% ) of patient care physicians worked in private practice. . In other words, only 26.1%

Marketing 52

Marketing Physicians Doctors Competition 52

PM360

NOVEMBER 21, 2022

More consumers than ever are foregoing primary care physicians and annual check-ups in favor of occasional urgent care visits—and telehealth has great potential to be a convenient, centralized access point. Meanwhile, 90% of patients believe their primary care physician will give them solid information to help them and their disorder.

Marketing 52

Marketing Physicians Patients Doctors 52

Clarify Health

JULY 13, 2021

Would it be possible to assess the ‘value’ of any physician relative to others ? Doing this requires moving away from electronic data warehouses, which are expensive to maintain, to cloud-based approaches where any piece of data is tagged and added to a data lake. And if so, could this improve care delivery?

Healthcare 52

Healthcare Healthcare Doctors Electronics 52

Penrod

MAY 24, 2024

Inefficient Appointment Scheduling An inefficient appointment scheduling system can lead to long wait times, double booking, and limited appointment availability, frustrating your existing and potential patients. These issues can disrupt the flow of your practice, causing dissatisfaction and potentially leading to a loss of patients.

Healthcare Provider 52

Healthcare Provider Healthcare Healthcare Patients 52

Referral MD

JULY 31, 2023

This outdated approach often leads to delays in patient care, frustration among healthcare professionals, and a lack of accountability in tracking referrals. Traditional methods, such as paper-based systems or relying on phone calls and faxes, are time-consuming and prone to errors and miscommunications.

Management 52

Management Patients Healthcare Provider Healthcare 52

Salesforce

DECEMBER 2, 2021

Most healthcare organizations still rely on EHR (electronic health records) to manage clinical data. For example, a physician who is at home, at another facility, or away at a conference can still access patient information from a single dashboard. Engage anywhere. That’s because staff often leave the fax machine unattended.

Healthcare 98

Healthcare Healthcare Patients Management 98

PM360

APRIL 7, 2023

Dan Renick The IRA presents market access teams with a unique opportunity to make recommendations to CMS regarding the evidence and methodology that will be applied in evaluating drugs for upcoming Medicare negotiations that will lead to price adjustments in 2026. Quality and value measurements commonly used outside of the U.S.

Manufacturing 97

Manufacturing Insurance Marketing Government 97

Salesforce

NOVEMBER 21, 2022

However, systems like electronic health records (EHRs) often stand in the way. EHRs were designed to protect patient data, so they don’t easily connect to other software platforms, leading to a poor patient experience. For physicians, it’s easy to build a direct, personal connection when they meet with a patient in person.

Healthcare 52

Healthcare Healthcare Patients Physicians 52

Evolve Your Success

AUGUST 30, 2022

Specializing in ortho trauma has given her experiences as a sales rep, senior sales rep leading trauma teams, training and managing successful associates, spearheading medical education programs for surgeons, and more. Maybe it’s a private physician’s office. They got a dynamite trauma physician who came on over there.

Sales 130

Sales Medical Medical sales Specialization 130

Contrarian Sales Techniques

DECEMBER 14, 2022

Sales teams are also required to submit content that they previously stored in paper to be considered for electronic distribution. The main reason why digital meetings are more effective than in-person engagements is due to the physicians' preference for a planned meeting time.

Marketing 52

Marketing Pharmaceutical Sales Healthcare Provider 52

Clarify Health

FEBRUARY 27, 2024

Tech-enabled healthcare transformation can lead to optimized resource allocation AI systems can analyze patterns in large datasets and forecast future trends. Greater patient satisfaction leads to higher retention rates — always a competitive advantage in a crowded healthcare market.

Healthcare 52

Healthcare Healthcare Healthcare Provider Patients 52

Cadensee

OCTOBER 10, 2021

Professor Varda Shalev, a physician, medical researcher, and professor of medicine at Tel Aviv University’s School of Public Health, is also the co-founder of Alike Health. You're a director of a leading Research and Innovation Institute. Varda Shalev: So, first I'm a physician; I'm a practicing family physician.

Physicians 52

Physicians Medicine Patients Medical 52

Pharma Marketing Network

DECEMBER 19, 2024

Healthcare Providers: Key Influencers Physicians, nurses, and pharmacists are the gatekeepers of medical advice and treatment recommendations. Pharma brands can use real-world evidence (RWE), patient registries, and electronic health records (EHRs) to identify patterns and preferences. What is audience targeting in pharma marketing?

Marketing 52

Marketing Pharma Patients Media 52

Impetus Digital

APRIL 24, 2023

The report concluded that digital offers the ability to harness untapped insights through new or underused types of data and analytics, including real-world evidence, customer interaction, electronic health record, and internal data. This offers new opportunities to engage with stakeholders beyond just physicians.

Medical 52

Medical Education Physicians Healthcare 52

Clarify Health

APRIL 28, 2023

Saeed shared that he’s always taken a traditional approach to data sets by aggregating electronic medical records (EMR) data, claims data, and finding ways to incorporate consumer data where applicable, but he says this data does not come together without gaps.

Physicians 52

Physicians Healthcare Healthcare Patients 52

PM360

AUGUST 7, 2024

Ari Wexler Group Senior Vice President, Engagement Strategy CMI Media Group awexler@cmimediagroup.com Historically, the pharmaceutical marketing industry has relied on leading performance KPIs, such as likes, shares, and clicks to measure a campaign’s success against brand goals. The ROI of audience engagement on social media is multifaceted.

Media 52

Media Education Physicians Marketing 52

Healthcare Success

FEBRUARY 24, 2025

Chris breaks down what it takes to lead effectively, including coaching B players into A players, understanding client relationships' psychology, and prioritizing team development. Focusing on team success over personal achievement leads to better outcomes. Why Listen? Prioritize development and tracking sales activities.

Sales 65

Sales Healthcare Healthcare Prospecting 65