Electronics Government Marketing Prescription 
pharmaphorum
NOVEMBER 1, 2022
a power Visa and ultimately the government could not deny. When a consumer transfers funds electronically from one financial platform to another, or makes a deposit, or applies for a mortgage, there’s a decent chance Plaid is involved. Plaid derives its power because of, not in spite of, its invisibility ?
World of DTC Marketing
JUNE 3, 2021
The system floods the streets with drugs from fraudulent prescriptions. By keeping money local, employing modern best practices, and leveraging supportive local, state and federal government, health care can prove twice as effective at half the price. Incentives allow carriers to keep 30%-40% of the money they get back from fraud.
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PM360
APRIL 7, 2023
PM360 asked experts in developing market access strategies about how the Inflation Reduction Act will impact drug pricing negotiation and other access-related issues as well as what other big trends in the space will force companies to rethink their strategies. How should life sciences companies adjust to these trends?
Referral MD
JULY 5, 2022
After implementing the 2009 Health Information Technology for Economic and Clinical Health (HITECH) Act, US clinics were provided sufficient funds to adapt to newer electronic practices in data recording. As a result, 76% of healthcare practices utilized the benefits of Electronic Health Record (EHR) software. What is an EHR?
Clarify Health
NOVEMBER 21, 2022
When the massive silos of electronic health record, claims, and lab data first started getting linked together about five years ago, Drouin continues, important SDOH particulars were still missing. Data governance and HIPAA rules around this are very clear—you can’t identify the individual. The characteristics of interest (e.g.,
PM360
MAY 21, 2024
The cost of filling a prescription can keep 21% of patients from getting an Rx, and one in ten patients will modify their treatment plan because of cost, according to recent polling data from KFF. Life science marketers hoping to increase adherence to medications must start by increasing awareness of affordability programs.
Referral MD
MAY 4, 2022
While electronic health records (EHRs) allow us to respond to some of these demands, we have entered into a new era of managing patient satisfaction and providing them with the kind of customer service they demand through customer relationship management (CRM) platforms. What do they want? EHRs simply weren’t made for that.” .
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