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Marketing in Pharma: Strategies that work in 2025

Pharma Marketing Network

Marketers now rely on real-world evidence (RWE), electronic health records (EHRs), and patient behavior insights to build stronger campaigns. Resources from Pharma Marketing Network emphasize the importance of integrating campaign data across all channels. Moreover, diversity and health equity messaging are increasingly scrutinized.

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10 Innovative Trends in Pharma Marketing: Strategies for Industry Success in 2025

Pharma Marketing Network

By harnessing real-world evidence (RWE) and electronic health records (EHR), companies can make informed decisions. Adhering to guidelines from the FDA and other governing bodies ensures that campaigns remain effective without crossing ethical boundaries. Data-Driven Decision Making Data is the lifeblood of effective pharma marketing.

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The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges

Pharma Marketing Network

With the advent of electronic health records, social media, and other digital sources, pharmaceutical companies now have access to vast amounts of data that can be used to inform their marketing strategies. Additionally, companies must ensure that the data they collect is accurate and reliable, and that it is used ethically and responsibly.

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Data integrity considerations in Pharma and Life Sciences

European Pharmaceutical Review

This can be achieved by implementing electronic systems with built-in controls to maintain data integrity, audit trails and access controls. Blockchain technology creates a decentralised and unalterable ledger that records all transactions across a network of computers. Good documentation practices.

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The Use of Big Data in Pharmaceutical Marketing: Opportunities and Challenges

Pharma Marketing Network

With the advent of electronic health records, social media, and other digital sources, pharmaceutical companies now have access to vast amounts of data that can be used to inform their marketing strategies. Additionally, companies must ensure that the data they collect is accurate and reliable, and that it is used ethically and responsibly.

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Facing the Challenges and Opportunities in Digital Health Data Security

Impetus Digital

However, as more health data is collected and stored electronically, there is a greater risk of data breaches and cyberattacks. Additionally, developers could also provide another layer of control for patients and health professionals, such as a VPN that secures their network. Challenge: Data Breach and Hacking Incidents.

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AI and clinical diagnostics: following the road less travelled

Clarivate

AI can process vast amounts of patient data, including 2D/3D imaging, bio-signals, electronic health records, as well as demographic information, medical history, and laboratory test results. One of the primary barriers is the disagreement in data protection and the lack of compatibility with ethical aspects.